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What happens when a young woman with nothing but raw determination decides to transform her family's struggling business?Martha Razo's journey is a masterclass in entrepreneurial resilience, mathematical precision, and strategic thinking.Starting in a freezing trailer with just a shoebox of papers, Martha turned her father's pallet company from a struggling enterprise into a $14.2 million powerhouse. Her story is not just about business growth—it's about breaking generational limitations and proving that data, passion, and relentless optimism can rewrite your destiny.What You'll Learn :Embrace challenges as opportunities for growthUse data-driven decision making to scale businessesDon't let fear stop you from taking actionTreat failures as valuable learning experiencesCombine technical skills with entrepreneurial spiritTimestamps:[0:00] From Chipotle to Pallet Empire: The Unlikely Origin Story[0:06] Transforming a Struggling Family Business[0:11] The Power of Data in Business Strategy[