Transformative Principal

In this episode of Transformative Principal, host Jethro Jones interviews Kristian Golick, founder of EduCreative, about how schools can stand out by uncovering and communicating their unique culture and emotional truth. They discuss the importance of storytelling in school marketing, the process of identifying a school's key differentiator, and how a clear, emotionally resonant message attracts both families and staff who are the right fit. Kristian shares insights on the value of external perspective, the impact of belonging and engagement on students, and practical steps for principals to start collecting stories that define their school’s identity. The episode emphasizes that when a school’s message is clear and authentic, it fosters community, increases enrollment, and creates a virtuous cycle of pride and participation among students, staff, and families.Culture is just another word for reputationHow do you figure out what the key differentiator of your school. Tell me a time when you were so proud to w