Influencer Marketing

In this episode we’re in conversation with Rupa Shah, Founder and Director of Hashtag Ad Consulting in the UK. Grab a cup of coffee and listen as we discuss: •Why disclosure in influencer posts is important for brands and influencers. •Do consumers understand the labels influencers use to disclose brand partnerships? •Is it the responsibility of influencers or brands to ensure transparency and disclosure? •Does public naming and shaming work? Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by Coffee Monster. The app ensures that you get your morning coffee whether you’re in a rush, in an afternoon slump or simply need your caffeine fix on the go. It allows you to order and pay for your beverage from your favourite barista or discover a new spot, while collecting loyalty across all stores. Location services will notify the barista when to have your beverage ready so that you can pick it up – or have it delivered to your car or office – in the blin