Influencer Marketing

In this episode we’re in conversation with Mike Stopforth, well-known entrepreneur, a start-up investor, an author, global speaker, and a disruption and innovation advisor on a number of corporate boards. Grab a cup of coffee and listen as we discuss: •Digital transformation and what it actually is and how influencer marketing fits into the equation. •The reason for scepticism in influencer marketing and why it’s wrong. •Most brands’ lack of understanding of how influencer marketing contributes to sales. •The trick brands are missing with their own customers. Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by Coffee Monster (https://web.facebook.com/CoffeeMonsterSA ). The app ensures that you get your morning coffee whether you’re in a rush, in an afternoon slump or simply need your caffeine fix on the go. It allows you to order and pay for your beverage from your favourite barista or discover a new spot, while collecting loyalty POINTS acros