Real Life Leadership Podcast

Welcome back to the Real Life Leadership Podcast! Today, we sat down with special guest Chris Sanford. In this episode, we sit down with Chris Sanford, a digital marketing expert and real estate professional, to uncover the biggest mistakes entrepreneurs and business owners make on social media—and how to fix them. Chris shares valuable insights on why Facebook posts with external links aren’t reaching your audience, how to build meaningful connections on social media without feeling salesy, and the best ways to engage with potential clients. We also dive into the power of TikTok and Reels in 2024, discussing why short-form video is dominating and how to optimize your content to capture attention in seconds. From strategic video editing tips to engagement hacks, Chris reveals what actually works in today’s fast-changing digital landscape. Whether you’re a real estate agent, business owner, or content creator, this episode is packed with actionable strategies to help you grow your online presence, attract more