Transformative Principal

School is becoming more hyper-localized. Parents’ choice is expanding, and public schools are already having to court new families to choose them, and this is going to become even more important as time goes on. John Mihalyo joins me to discuss how to improve your school’s branding. Your identity and brand is an individualized school decision. How to look at a school from a parent perspectiveWhat is the last parent perspective? If you have a problem with enrollment, retention, and engagement, it might actually be a branding problem. What are your teachers’ elevator pitch? Give them topics of conversation. Give people opportunities to discuss great things happening in your school. Kids who start at your school want to finish at your school! Two ways to look at things: “Tuition is so expensive” and “I’m getting all that for just $X in Tuition? Sign me up!”Word of mouth opportunities. If you are not telling your story effectivelyChaos to alignment to integration! How to be a transformative principal? Ask this qu