Industry Relations With Rob Hahn And Greg Robertson

In this thought-provoking episode of Industry Relations, Rob and Greg explore the seismic changes shaking up the real estate world as Phoenix Realtors challenge the NAR three-way agreement. They delve into the implications of member-driven value propositions, whether NAR can reinvent itself, and the ongoing debate over what truly inspires and retains Realtor memberships. The conversation is a deep dive into the challenges and opportunities ahead for the industry. Key Takeaways • Phoenix Realtors’ Bold Move: The Phoenix Association’s MLS Choice Program creates a potential watershed moment, questioning the viability of NAR’s three-way agreement. • Membership Value Propositions: Rob and Greg discuss the importance of offering concrete benefits to agents versus relying solely on advocacy or inspiration. • NAR’s Leadership Challenge: Speculation on whether high-profile leadership, such as a celebrity figure, could transform NAR’s narrative and mission. • The Future of Realtor Memberships: Exploring voluntary membe