Cfo Thought Leader

651: Remedying Your Metrics Disconnect | Ross Tennenbaum, CFO, Avalara

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Synopsis

Ross Tennenbaum remembers that back in 2018, when he was a managing director at Goldman Sachs, he had conversations with a number of senior executives from Slack Technologies, Inc. At the time, the fast-growing workplace messaging and communication platform was preparing to go public, and the company was making a special effort to educate bankers and analysts alike about the firm’s business. As his questions became more pointed, Tennenbaum says, he noticed that members of Slack’s senior management team would frequently permit other executives stationed along the conversation’s periphery to supply the answers. “At first, I thought that they served sort of a chief-of-staff type of role, but what I realized was that when the executive was pressed with a question, one of the sidekicks would always be turned to for the answer,” explains Tennenbaum, who found his conversations with Slack to be highly informative. Later, Tennenbaum learned that the sidekicks were members of Slack’s business operations team, a clust