Cfo Thought Leader

876: Exposing Where Business Value Resides | Jim Young, CFO, Coalition

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Synopsis

Looking back on their career-building years, few finance leaders ever forget the first time that they presented to a board of directors.For many, the stares of the individual directors around the table remain locked in time, forever evergreen.For Jim Young, the gazes that stay ever-present are some that were cast not from across a boardroom but instead by a room populated by hundreds of employees attending an offsite management gathering.“My job was to communicate some of the important trends—with a little bit of perspective on the investment community—and to highlight different aspects of what was going on with our business,” explains Young, who adds that his primary intent was to bring the company’s customer value proposition into sharper focus and better expose how it translated into customer retention.What happened next, Young tells us, left a lasting impression.  “There were a lot of questions, and I could see this high engagement as I scanned the audience,” remarks Young, who differentiates this ex