Cmo Moves

Taking Green Mainstream: Consumers & The Future of Sustainable Shopping

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Synopsis

In this episode of CMO Moves, three sustainability trailblazers discuss sustainability efforts with Adweek CXO Jenny Rooney in an effort to bring awareness to the Mainstream Green Action Plan.CMO Sustainability Accelerator (CSA) and Boston Consulting Group (BCG) created this report to highlight the work CMOs must do to drive sustainable practices in their businesses. CSA is a new industry-wide collaboration led by Adweek, ANA and Sustainable Brands, and powered by BCG in which CMOs and sustainability leaders come together to advance the growth agenda inside their organizations, supply chains and beyond. Check out their bios below to learn more about them, and tune in to learn about key sustainability practices and best practices for leaders behind these initiatives.More about our guests:  Lauren Taylor is a lead member of BCG’s Marketing, Sales & Pricing and Consumer practices, and has led efforts on growth strategy as well as organization and turnaround. She is currently the global leader for c