Sustainable Winegrowing With Vineyard Team

Did you know that telling your sustainability story can help you sell more wine? Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. Today we share three ways you can build a strong brand so that your customers will remember you. Kathy Kelly, Professor of Horticultural Marketing and Retail Business Management at Penn State University found that describing specific practices and why there are important not only sets you apart from the competition but helps to create an emotional connection with your customers. It can even increase their willingness to pay more for a bottle of sustainable wine! Elements of a brand "Brand identity" is the personality of your business -- it's what people th