Restaurant Strategy

#25: Social Media Trends 2019 I want to take this opportunity to talk all about the changing trends in Social Media Marketing for 2019. If you’re […]

#24: Process, Progress, and Secrets to Productivity I am endlessly fascinated by the subject of creativity… and not just what it means to artists, but in […]

#23: Strategic vs. Tactical Thousands of years ago the ancient Chinese military strategist, Sun Tzu, wrote this in The Art of War: “Strategy without tactics is the slowest […]

#22: Capturing Great Food Photography This week’s episode is all about photography… specifically Food Photography. It’s a big part of how I make my living, and […]

#21: Learning How to Tell Great Stories I’ve been telling you week after week that the key to success… the key to your success… is to […]

#20: Use E-Mail Marketing to Drive Revenue This week’s episode is all about the importance of Permission Marketing. Perhaps you’re asking: “What is permission marketing?” Seth […]

#19: The Do’s and Don’ts of Building a Restaurant Website Think of your website as your digital home. At the very least, it should be an […]

#18: Five Keys to Social Media Success Much of the work I do with my clients is Social Media Marketing, and yet I think a lot […]

#17: Menu Magic Think about the people who dined in your restaurant last night. Couples, families, businessmen, friends, whatever… all of them were there for different […]

#16: SEO Crash Course for Restaurants SEO stands for Search Engine Optimization, and it’s a crazy complicated topic that would take hours to effectively explain. But […]

#15: 10 Books Every Restaurant Owner Should Read ** Click on any of the titles to order your own copy at Amazon.com ** 1. Purple Cow […]

#14: Getting Started with Facebook Ads By far the biggest question I get from clients is this: “Should my restaurant be running Facebook Ads.” In this […]

#13: Twenty Marketing Ideas to Boost Business We’ve spent the past few months talking big picture ideas, establishing a strong foundation for your business. But perhaps […]

#12: Brand Marketing vs. Direct Marketing These are two totally different things that unfortunately get confused all the time. In today’s episode I walk you through […]

#11: Starting With Why This episode was inspired by two things… Simon Sinek’s book “Start With Why” and an episode of the Tim Ferriss Show where […]

#10: The Digital Marketing Toolkit In this week’s episode we’re talking all about the Digital Marketing Toolkit, the variety of tools available to us as marketers to […]

#9. What is a Customer Journey Map? What exactly is a Customer Journey Map? It’s a visual representation of the process a customer or prospect goes […]

#8: Why Do You Want to Open a Restaurant? To be totally transparent… I think a lot of people go into business for the wrong reasons. […]

#7: How to Build a Comprehensive Marketing Strategy What does your marketing strategy look like? Do you even have a marketing strategy? If you’re like a […]

#6: Every Choice is an Opportunity to Reach New Customers Fifth Marketing Pillar – OPPORTUNITIES We’ve finally made it. We are at the end of this […]