Dos Marcos

Oprah Winfrey and Ellen Degeneres both agree - Dr. Weil and his lifestyle medicine are worth paying attention too In this episode, Quinn and Kinsley host Dr. Andrew Weil, a renowned integrative medicine physician and author of best-selling books such as "Spontaneous Healing" and "Healthy Aging," has actively advocated for natural and alternative medicine, earning recognition from several organizations including the World Health Organization and the American College of Physicians, and Sarah Bergman, CMO and SVP of PureCare Home. In collaboration with PureCare, Dr. Weil has developed a line of bedding products made with high-quality materials and innovative technologies such as Celliant fibers and antimicrobial silver ions. The goal of this collaboration is to provide customers with a comprehensive sleep experience that enhances their overall physical and mental well-being. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mattresspodcast/message

In part one with Andrew Gross, we talked to the bedding veteran about the best business book you've never read. It's called New Lanchester Strategy. Gross introduced us to a framework for how to think about market competition. In part two, Andrew discusses how to apply the principles of warfare to gain market share. How do you operate if you're the dominant market player? Well, it's different than how you approach gaining market if you're a smaller business. Whether you're number three or number one, Andrew outlines strategies for taking bigger pieces of the pie. Here's a hint for smaller players: beat up on everyone who is smaller than you. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mattresspodcast/message

Andrew Gross is a battled tested bedding veteran who held an EVP position at SSB and was a board member and SVP of marketing for Serta. During his time at Serta, the brand moved from #3 to #1 while doubling EBITDA. He and his team introduced iComfort gel-memory foam, widely considered the most successful new product in category history and ultimately a profitable $500MM+ franchise. When Andrew told us about the best business book most people haven't read—one he's used for years—we perked up. The New Lanchester Strategy introduces a framework for how to think about market competition. In this episode Andrew walks us through the three principles of Lanchester strategy and brings the topic to life with examples from the mattress business. Be sure to tune in for part two where Andrew talks about the future of the mattress business and how to apply Lanchester strategy. --- Send in a voice message: https://anchor.fm/mattresspodcast/message

What consumers want.  The famous movie from the 90's What Women Want provides inside insights into the mind of women...and it's the same super power retailers wish to possess.  In this throwback episode from 2021, Mark Kinsley and Mark Quinn interview, Jesse Kostuhoski, Vice President of Retail Development for the Furniture and Appliance Mark in Stephens Point, Wisconsin. He is a 25+ year industry veteran, spending more than 15 years in retail stores and almost a decade with Serta. Based on his unique perspective, it’s clear he has a pulse on the consumer and what their core needs are. If you think engagement, trust and advocacy aren't the first things on a customer's mind, you may need to think again.    They also chat about hiring and the current issues with finding good help. Lack of help is a pervasive problem that is currently affecting every industry, and they discuss how hiring an employee goes beyond their skill set, but must also include a discussion on goals and dreams–both for t

Blast from the past! In today's episode, we travel back to May of 2020 and relive the advice from Jon Spoelstra.  _____ Sumo wrestler doing a Michael Jordan dunk. That’s the cover of Jon Spoelstra’s book: Marketing Outrageously REDUX.    Dos Marcos have both read the book, used its insights, and had it on their shelves for years.  It was an honor having on the show the former General Manager of the Portland Trailblazers, President of the New York Nets, and renowned author.  He’s famous for using a rubber chickens in his marketing and Spoelstra has gems of wisdom to pass along to any business owner.    We talk mattress shopping and tires, how to use Jon’s 90-day theory to improve your career, and the most important question you can ask yourself in business.   Find out more about Jon and connect with him at JonSpoelstra.com. --- Send in a voice message: https://anchor.fm/mattresspodcast/message

Posturepedic for $29.99?! How can that be?  The start of the Sealy Wars is the topic of conversation in this Dos Marcos episode. Bob Hellyer, former EVP at Serta Simmons Bedding, rejoins Quinn and Kinsley to discuss the start of the infamous "Sealy Wars." He's discussing how it started, what went down, and who won. Plus, they discuss the man behind the battle: Ernie Wiluger, and other legends of the industry and what they taught Bob and others about the art of the mattress sale.  --- Send in a voice message: https://anchor.fm/mattresspodcast/message

Artificial intelligence is getting a facelift and it's becoming very real.  ChatGPT it's the next big thing you can't miss.  On today's episode, Kinsley and Quinn host Mike Magnuson, founder and CEO of GoodBed.com and co-host of the galaxy's second greatest mattress podcast, Mike it Up alongside Jeff Cassidy.  So what is ChatGPT? In short, ChatGPT is a large language model developed by OpenAI that uses deep learning algorithms to generate human-like responses to natural language queries. It is designed to understand and respond to a wide range of questions and tasks, and is used in a variety of applications, including virtual assistants, customer service chatbots, and language translation tools. So how does this affect the industry? In theory, ChatGPT could be used to help consumers find the perfect mattress for their needs. For example, a mattress company could develop a chatbot that uses ChatGPT to answer customer questions about different types of mattresses, such as memory foam, innerspring

Why reinvent the wheel?  In today's episode, Quinn and Adrienne analyze some of the best and worst superbowl ads from the weekend's big game and discuss how these ads could be made over to fit the industry.  How so? Consider the classic, "is it real or is it acting" Pepsi commercial featuring Steve Martin or Ben Stiller. In the ad(s), the actors play off of the idea that sometimes they love the products they support and sometimes it's acting. In the end, they drink the Pepsi sugar-free cola and remark on how delicious it tastes and then end with "is this real or am I acting?" No one knows for certain, but the commercial creates enough intrigue that now everyone wants to actually know...does it taste like the real thing? Consider a remake to drive foot traffic. Mattress companies tout better support, cooling features and a variety of items. Put the mattresses to the "test rest" challenge and invite them in stores to see "does it really offer support or are we just saying it does?"  Among other t

They say you learn more from your mistakes than your successes.  In the case of Christina Dyer, this has proven true.  We're back for the second part of our special two-part episode.  Do you remember the vision you had when you started your job or founded your company? Do you remember the many mistakes you made? In this episode, Dyer recalls the start of Noble Adventures, the pitfalls it fell into in the beginning, and what she learned from it that has translated into helping others in the same situation.  Dos Takeaways: 1. Learn common mistakes young entrepreneurs make and how, if left unchecked, can cause issues down the road. 2. How principles people learn on their Noble Adventures stick with them and why they keep investing year after year, even as costs have risen and people are cutting back.  Did you miss the first episode? Be sure to catch here!  --- Send in a voice message: https://anchor.fm/mattresspodcast/message

"The true test of leadership development are the stakeholders and the people that are impacted by the leader." How do you measure your effectiveness as a leader? Can you quantify it? Can you pinpoint upward growth? On today's Dos Marcos Show, Kinsley and Quinn host Christina Dyer, an Executive Coach, author of the book Savvy Leadership Strategies for Women, and the Founder and President of Noble Leadership Adventures. In this episode they discuss how you measure leadership effectiveness and mobility, the importance of stakeholder involvement in the process, and common blind spots of all leaders.   DOS TAKEAWAYS: 1) Learn why repetition is the mother of learning and how to put it into practice.  2) The starting point for all individuals when it comes to developing a life-long practice of leadership that matters.  --- Send in a voice message: https://anchor.fm/mattresspodcast/message

The mattress industry is a family business!   On today's Dos Marcos episode, Kinsley and Quinn, welcome the legendary Bob Hellyer, former Executive Vice President of Serta-Simmons Bedding, to pay tribute to the late Walter Corky Hellyer, his father.    Together, they discuss growing up in the industry, how his father's legacy shaped Hellyer's work ethic, the "Sealy war" and how that changed the industry, his father's contribution to the  mattress retail landscape and what Corky considered his proudest accomplishments.  Plus, they discuss the "simple formula" for success that's tried and true and has lasted for generations. --- Send in a voice message: https://anchor.fm/mattresspodcast/message

Strategies to create billion dollar customer experiences can happen in any industry. Picking up where last week left off, Quinn and Kinsley continue their interview with CxFormula Founder, Jason Friedman. If you missed part one, check it out here. It's an episode you (and your customers) can't afford to miss! --- Send in a voice message: https://anchor.fm/mattresspodcast/message

Disneyland isn't the only place capable of making magical memories for its customers. On today's episode, Kinsley and Quinn host Jason Friedman, CEO of CXFormula. Jason has a legendary track record helping brands of all shapes and sizes have unprecedented success with their customer experience. In this episode, they discuss Jason's background and how his love of theater and stagecraft  translated into helping businesses transform their customer experience, how he and his partners increased Foot Locker's same-store sales by 400% and discover the experiential strategies that raised over $6 billion for the top universities in the world. --- Send in a voice message: https://anchor.fm/mattresspodcast/message

Beducation.  It's more than a noun or a descriptor; it's a mattress method and you need to study it.  In this episode, Dos Marcos host the Beducator, Jeff Scheuer, owner of Mattress-to-Go in Shelby Township, Michigan. They discuss Jeff's infamous (and the most famous FAM article ever written), How to Discuss Price Increases with Customers, and the different types of customers Jeff regularly encounters (and you probably do to) and how to sell mattresses, sleep and wellness to them in terms they understand and want to hear.  Plus, listen to Jeff explain how he helps RSA's add value in hard to value pieces of the mattress and how you can amplify to customers to help with the sale. --- Send in a voice message: https://anchor.fm/mattresspodcast/message

Public speaking still tops the list of things human's fear the most.  Also on the list? Dying. Venomous snakes and heights.  Not to fear because Brett Thornton is here to help you change that (or at least alleviate) fear in less than one hour.  Don't believe us? On today's episode, Brett Thornton, Vice President of Retail and VX at Avocado Green brands discusses his new book, "How to Be a Better Presenter in One Hour.  DOS Takeaways: 1) How to find your "why" on any topic, whether or not it's a subject you're passionate about.  2) Learn tactical principles you can apply today to improve your skills without reading 300 pages.  --- Send in a voice message: https://anchor.fm/mattresspodcast/message

Back for more of the good stuff! We're recapping the best of 2022 from July to November in this episode. We reconnect with Outward Inc., John Merwin and his vertical juggernaut, discuss the notion of sleep experts and discounting versus financing strategies. It's all on today's final recap for Dos Marcos in 2022.  --- Send in a voice message: https://anchor.fm/mattresspodcast/message

From Culp Inc. to Nectar, from inflation to employee training, Dos Marcos discussed it all in 2022. In this very special two-part episode, Quinn and Kinsley highlight moments from some of the most popular episodes of 2022. We celebrated Culp's 50th anniversary in January, the great resignation with TSI's Drew Millard in February, how the retail landscape is changing in March, common financing mistakes with experts from Koalifi in April, a nation facing inflation in May (and it continues still) and Nectar's cuts and whether their impacts were a foreshadowing of the future in June. We packed a lot into 2022 and are so thankful you walked, listened and watched with us. --- Send in a voice message: https://anchor.fm/mattresspodcast/message

Pulling the belt buckle tighter on marketing heading into a recession is the worst idea.    In fact, it could be the final nail in your coffin if your business is already on the struggle bus.    In this episode, Quinn and Kinsley discuss retail behavior during an economic downturn both on the part of the consumer and the retailer.  According to Quinn, if everyone else has slowed down and their voice shrinks... that means there's less noise in the market...[a]nd if that slows down and you're the one powering through that, then you're breaking through less clutter than you were before."   But don't just take their word for it. Mark and Mark cite to some pretty heavy hitters (ahem, Harvard Business anyone?) who are doing market analysis.    Dos Takeaways:  1. Learn how grab more marketshare in a downward economy; and 2. Determine what will help you emerge as a powerhouse. --- Send in a voice message: https://anchor.fm/mattresspodcast/message

Leggett and Platt is saving you and the consumer money by getting rid of the waste.  What part is this you may ask?   In this episode, Kinsley and Quinn are joined by Leggett and Platt's Cody Messner, Vice President of Sales, and Jason Jewett, Vice President of Product Development to discuss:    Innovation and client expectations;   How clear client communication is critical in strategic development;   Inefficiencies in mattress production and how they are helping reduce waste and excess labor costs; and   latest trends in foam development and how their products are on the cutting edge.   Plus, they provide insights for RSAs! --- Send in a voice message: https://anchor.fm/mattresspodcast/message

"It's not about what is next, it's about who it's with." On today's episode, we get an exclusive interview with Mark Quinn and his departure from the mattress retail giant, Mattress Firm. It's an episode filled with heartfelt moments, private insights and wisdom from Quinn as he explains: The reason behind his leaving (don't give into the rumor mill, hear it from the man himself); His fantastic team at Mattress Firm and the strength of the merchandise department; What he means by his "empathy for gratitude"; Why ignoring uncomfortable symptoms in your situation can lead to bigger problems; How to navigate unexpected career changes and business interruptions. Plus, get insights into what he's looking for in his next company and the people he wants to work alongside. --- Send in a voice message: https://anchor.fm/mattresspodcast/message