Entrepreneurs Gsd

In this episode, Mike talks with Elizabeth Shassere about one of her awesome recent posts called, “The Things I’ve Wasted Money on in My Startup and What I Learned from Them." Specifically, she goes over money wasted attending conferences as she was starting her entrepreneurial journey. In an episode many entrepreneurs will identify with, she talks about the reasons she felt compelled to attend so many conferences, the big wins she got from some conferences, and what she would do differently if she could start over.

In this episode, Mike goes solo and tells you about some of the best business reading you can do (and it's actually NOT a book). Mike goes over a genius strategy to monitor and, if appropriate, reverse engineer your competitors' (or anyone's) email and retargeting marketing. By following his advice, you will get a playbook of exactly how these influencers are marketing their businesses. Armed with that knowledge, you can (and should) adopt what will work for your business by putting your spin on others' marketing strategies. It may just be the best "business book" you ever read!

Nathan Hague joins Sheena in this episode to talk about an awesome digital marketing checklist he shared on Reddit every business owner/entrepreneur should check out. He also discusses one of the HUGE action items everyone needs to consider right now, the General Data Protection Regulation (GDPR) that goes into effect on May 25, 2018. If you're doing any digital marketing with anyone in the European Union, you need to hear what Nathan has to say.

Esther Kiss joins Sheena in this episode to talk about how to get free publicity without hiring a publicist. Esther goes over some amazing tips on being "media ready" - how to position yourself and have all the pieces in place to make you an attractive candidate for the media to interview. She also shares some excellent advice on how to pitch yourself to the media for the best chance to get coverage. 

Ian Cleary joins Mike in this episode to talk about influencer marketing. One of the major keys to driving traffic is connecting with the right influencers in your niche. Ian breaks down exactly how to quickly and easily find the perfect influencers to reach out to using a genius combination of tools and strategy. He also goes over the dos and don'ts of influencer outreach to help you get the best response rate possible.

JV Crum III joins Mike in this episode to talk about creating irresistible offers. When most people talk about an creating an irresistible offer, they only discuss one of three aspects that you, the entrepreneur, need to consider. JV breaks down all three elements of an irresistible offer that you can apply to your business today!

Chris Michael Harris joins Mike in this episode to talk about the power of lurking to gain an understanding of your avatar (ideal customer) and how to find out exactly what their needs are that you can fulfill. Armed with this knowledge, you will know exactly who your avatar is and how to craft the most effective messaging to get them to convert.

Get to know Mike Kawula and Sheena White, the hosts for the Entreprenuers GSD podcast - a 10-minute (or less) show with specific, actionable tips to move the dial for your business right now! GSD is the philosophy that we know moves the dial for entrepreneurs. It’s stands for a couple things – Get Shit Done (what entrepreneurs must do) and Grind, Sacrifice, Determination (what entrepreneurs must have). This podcast will teach you both and how to apply them to your business.