Set Sail: A Podcast About Podcasting & Marketing

It's time to invest in some equipment.Audio quality is more important than most people realize - poor audio quality will quickly turn people off, even if they can't specifically name why.And you don't have to spend a ton to get amazing audio quality!Podcast Starter Kit Equipment GuideGrab the free How To Start A Podcast 10-day email course hereSupport the show

Today we're going to talk about Show Format.There are many different styles and formats you can choose - and many people will combine formats (i.e. a solo episode one day, an interview episode another day).There isn't a right or wrong way to go here - and many shows evolve and change over time to include other formats or segments.Action Step: Decide on an initial podcast format and outline the segments you will include.Grab the free How To Start A Podcast 10-day email course hereSupport the show

Quick Recap - At this point we’ve:Come up with ideas we want to talk about and chosen one broad topic.We’ve done research on episode ideas.Before you continue, ask yourself: “Does this interest me? Is this something I could see myself talking about or teaching for several years? Will this cost a lot of money? Is the interest in this growing or underserved?”If Yes, let’s move on!Action Step: Register a domain name (the .com) for your podcast. You can register with Namecheap.Tips on choosing a domain nameGrab the free How To Start A Podcast 10-day email course hereSupport the show

Based on the broad topic we chose yesterday, we are going to do a little research.We are looking for more specific episode and topic ideas that people will be excited to hear...Listen for little-known tips to come up with amazing episode ideas.Action Step: Write down a list of 10+ episode ideas. In addition, could you easily come up with at least 100 different episode or topic ideas?Grab the free How To Start A Podcast 10-day email course hereSupport the show

So you're thinking about starting a podcast?I get a lot of messages from people looking to start a podcast, but they don't know:Where to startWhat to podcast aboutWhat equipment to useHow to get on iTunesand many other questionsMaybe you're wondering those same things...That's OK.Just don't let those questions hold you back from getting started.In this episode we'll go through a series of exercises to help you nail down a topic that:You will have plenty of content forYou're interested inThere is an audience forGrab the free How To Start A Podcast 10-day email course hereSupport the show

There are a number of different services that will let you record remote conversations.Skype is a popular way to conduct online interviews and there are several ways to record Skype calls.The issue with Skype is that sound quality is poor, even if all parties have great internet connections.The good news is that there are excellent alternatives to Skype that let you record remote podcast interviews.Top Remote Interview Software:IrisSquadcastShow Notes For Episode 17Support the show

Learn about the best podcast recording and editing software. Plus check out some bonus podcast software that will save you time, improve your interview quality, and more...Top Podcast Recording & Editing Programs:Adobe AuditionLogic ProBonus Podcast Software:BuzzsproutEcamm Call Recorder For SkypeMusic Radio CreativeShow Notes For Episode 16Support the show

Thinking of starting a podcast and want to know how podcasters make money?Or do you already have a podcast and are looking for ways to increase your earnings?Good news, there are many different ways to monetize a podcast...Some work well when you are just getting started, and others work best once you're more established and have a larger audience.Either way, you'll find at least one way to make money podcasting no matter what stage you're at.Show Notes For Episode 15Support the show

I highly recommend using WordPress for your website whether you’re a podcaster, blogger, or anyone else who wants to consistently reach an audience.WordPress is great in its stock form, but there are many plugins that add functionality or enhance existing functionality.I’ve tried hundreds of different WordPress plugins among many different categories, and this list is personal recommendations on based on what works best, which ones are well supported, and which plugins keep your site running quickly.My Favorite WordPress Plugins:OptinMonsterSocial WarfareConvertKit (Email Service & Plugin)Show Notes For Episode 14Support the show

I consistently recommend having your WordPress site separate from your podcast host. I wanted to go a little deeper and give you my full list of recommendations...My Recommended WordPress Hosts:Kinsta (See our Kinsta Review)DreamHost ($50 Off Coupon)Show Notes For Episode 13Support the show

Pop filters do what their name suggests – they reduce or eliminate popping sounds.In natural speech, certain letters tend to cause your mouth and breath to produce fast-moving air. These plosives typically come from the letters P, T, and K.Try saying the word “podcast” or “pop filter” while holding your hand in front of your mouth – you’ll feel the air.This air can easily overwhelm a microphone, causing distortion and clipping.We definitely don’t want that.So let’s take a look at some of the best pop filters to use when recording vocals…My Favorite Pop Filter:Stedman Corp Proscreen XLShow Notes For Episode 12Support the show

There are many different ways to record an interview: outside or inside, sitting or standing, planned or spur-of-the-moment, video or audio-only, and likely more that I haven’t thought of.Each scenario will excel with a certain type of microphone and for planned interviews, people will commonly use a shotgun mic combined with a lavalier mic as a backup.Listen to some of the best options for each type.Show Notes For Episode 11Support the show

Wouldn’t it be nice if you could just record your podcast, wait a couple days, and have a perfectly edited and ready-to-go podcast episode to deliver to your audience?Well, you can!There are a number of podcast editing services that will do just that. But that’s not all. Many of them will implement ID3 tags, create show notes and links, and even upload the episode for you.They can help you choose podcast equipment, design cover art, consult on show ideas, submit to podcast directories.. you name it!The services – and prices – vary between companies, so I’ll highlight what’s included and what you might have to pay extra for where possible.Listen here for some of the best podcast editing and production services...Show Notes For Episode 10Support the show

I have to say that getting a microphone boom arm was one of the best decisions I made for my podcasting studio.Why? Because I can be ready to record so much faster. All I have to do is pull the boom arm toward me and hit record. But it also frees up a lot of space on your desk...Top 3 Microphone Boom Arms:Heil PL-2TRode PSA1K&M 23860Show Notes For Episode 9Support the show

Do you know what a podcast is? If you're listening that might seem like a silly question, but how people explain what a podcast is varies greatly...

This interview with Johnathan Dane was amazing. We covered a ton of stuff in about 45 minutes and he brought a ton of value. I think I learned a few things listening to it again to take these notes.Here’s a highlight of the things we covered:How Johnathan Dane got his start in PPC (it starts with craigslist)Common mistakes with AdWords / Landing PagesNot focusing on the important metrics: close rate, conversion rate, revenueNot tracking revenue & salesIceberg Effect (and why SKAGs are crucial)Why you need to balance lead volume vs lead cost for the highest amount of revenueShould beginners use Single Keyword Ad Groups (SKAGs)?Why higher consideration searches do better using the homepage as a landing pageWhy certifications are crapHow to get started with AdWordsLearn by doing if possible, if not, learn by readingWhy you should focus on the macro things firstWhy you should use multi-step landing pagesWhy you need to match your offer to the traffic temperatureTips for dealing with slow clientsWhy KlientBoos

The Blue Yeti microphone is one of the most popular microphones for podcasting...It’s an excellent microphone out of the box, but there are a few things you should get to increase your audio quality and make it easier to use properly.Show Notes For Episode 6Support the show

USB microphones are the easiest to use when you want to start podcasting. You basically plug them in and start recording...Learn which ones are best, plus a few other microphone tips & tricksTop 4 USB Microphones:Blue YetiAudio-Technica AT2020USB PLUSAudio-Technica ATR 2100-USBRode NT-USBShow Notes For Episode 5Support the show

It's extremely common to use Skype for podcast interviews. It's free, most people already have an account, and it's easy to use - but there's no built-in recording software...So how do you record your interviews? Listen here.Resources Mentioned:Ecamm Call Recorder For SkypePodcast Launch ContestShow Notes For Episode 4Support the show

It’s a fairly common misconception that iTunes and other podcast directories host your podcast media files (typically an MP3). You don’t actually upload your podcast episode files to iTunes.Learn how it actually happens...Resources Mentioned:BuzzsproutPodcast DirectoriesShow Notes For Episode 3Support the show