Set Sail: A Podcast About Podcasting & Marketing

This interview with Johnathan Dane was amazing. We covered a ton of stuff in about 45 minutes and he brought a ton of value. I think I learned a few things listening to it again to take these notes.Here’s a highlight of the things we covered:How Johnathan Dane got his start in PPC (it starts with craigslist)Common mistakes with AdWords / Landing PagesNot focusing on the important metrics: close rate, conversion rate, revenueNot tracking revenue & salesIceberg Effect (and why SKAGs are crucial)Why you need to balance lead volume vs lead cost for the highest amount of revenueShould beginners use Single Keyword Ad Groups (SKAGs)?Why higher consideration searches do better using the homepage as a landing pageWhy certifications are crapHow to get started with AdWordsLearn by doing if possible, if not, learn by readingWhy you should focus on the macro things firstWhy you should use multi-step landing pagesWhy you need to match your offer to the traffic temperatureTips for dealing with slow clientsWhy KlientBoos