Self Publishing School : Learn How To Write A Book And Grow Your Business

Embark on a transformative journey with Mary, the visionary behind the Brave Thinking Institute and celebrated author of "Brave Thinking." She's here to reveal how a single book can ignite profound change in both personal and professional realms. As we converse, Mary recounts the remarkable path from publishing her first influential work to sparking an acclaimed PBS special. The evolving landscape of the publishing industry takes center stage, underscoring the pivotal role authors now play in connecting with their readership and the invaluable impact of mentorship, as gleaned from her experiences with icons like Wayne Dyer and Les Brown.Harness the principles of 'Brave Thinking' to dramatically expand the boundaries of what you perceive as possible. Mary guides us through the essential practice of crafting a lucid vision for our lives, touching on all aspects from career to personal fulfillment. She stresses the power of aligning our thoughts and energy to manifest our desires, interp

Have you ever envisioned a life where each pivot leads you to greater innovation and success? Strap in as we chat with Steve Waddell, the visionary mind behind "Value Pernoers," whose journey from authorship to invention is nothing short of a strategic masterstroke. Waddell, a maverick in the business world, pulls back the curtain on self-publishing, revealing the highs and lows of creating a book that breaks the mold. He digs into the aesthetic details that make a book pop for visual learners and unpacks the method to his madness in scaling a business to the Ink 5000 list thrice over. This episode's not just a talk; it's a treasure trove of insider knowledge from a man who's turned every setback into a setup for a comeback.Prepare to have your entrepreneurial appetite whetted as we step into the realm of creative marketing and strategic alliances. Waddell isn't just an author; he's a seasoned entrepreneur who's danced with reality TV's sharks and emerged victoriou

Ever find yourself in awe of a writer's relentless fountain of ideas? That's John A. Cough for you, a literary genius who's mastered the art of never hitting a creative dry spell. Stride into the world of a New York Times best-selling author who's cracked the code to being as prolific as he is humorous. This episode isn't just a chat; it's a voyage through the practices that keep the ink flowing and the pages turning. We don't shy away from the laugh-out-loud balancing act that keeps readers and publishers alike coming back for more. It's a dose of reality, mixed with a shot of inspiration, and a twist of wit, served straight from John's treasure chest of writing wisdom.Now, imagine having an arsenal of ideas at your fingertips, so much so that writer's block seems like a myth. As we sift through John's creative process, from the seed of an idea to the full bloom of a published book, it's clear that every writer has two best friends: a trusty editor

Embark on a transformative journey through the digital landscape with John Meese, a seasoned entrepreneur and wordsmith, as we unravel the secrets of crafting a compelling online identity. Our candid conversation reveals how a simple exercise in mind mapping spiraled into the acumen-packed "Survive and Thrive," offering entrepreneurs a beacon during the chaotic year of 2020. Uncover John's diverse expertise, from his tenure at Michael Hyatt's company to the intricacies of membership sites, all of which shape the tailored wisdom of his Sold Out Coach Club.Transitioning from the helm of a vast membership platform to self-publishing an eBook targeting a niche audience has been nothing short of an expedition. You'll hear how seizing the rights to my previous content birthed an illustrated eBook that skyrocketed past expectations in mere weeks. The power of a laser-focused audience, coupled with the allure of custom illustrations, becomes clear as we discuss my upcoming book "Sold Out

Ready to catapult your brand's visibility and sales? Dustin Reikman of Seven Figure Leap joins us to reveal his transformative framework for profitable podcast guesting. Whether you're penning a bestseller or seeking to snag high-ticket clients, this episode is your treasure map to success. Dive into the art of forging fruitful partnerships and uncover how to find your voice on the platforms that matter. For authors eager to see their book fly off the shelves, and entrepreneurs ready to widen their circle of influence, our conversation is laden with actionable strategies.Podcast guesting isn't just about sharing your story; it's a meticulous dance of Purpose, Plan, Pitch, Perform, and Profit. Discover how Pedro and Peter's mastery of this five-step waltz generated a staggering 5 million in sales. And for those just starting out, we share the inside track on making your pitch irresistible and choosing podcasts that turn listeners into fervent followers. When it's time to step up t

Discover the transformative magic of the written word in business as I sit down with the remarkable Ray Higdon, whose expertise as a best-selling author and speaker is unmatched. Throughout our conversation, we uncover how the simple act of becoming an author can drastically shift your personal brand and create lucrative opportunities within the speaking circuit. Ray brings to light the untold stories of his own success, demonstrating that even an untouched book on a shelf can translate into a powerful business tool, from commanding speaking fees to bulk purchases by industry leaders.We then voyage into the realm of resilience through rejection, where I share a slice of my life's journey, from the highs of network marketing to the stark reality of managing the financial heft of traditional business ownership. Embracing the 'Go for No' philosophy, I found that actively seeking rejection not only fortified my spirit but also opened a floodgate of opportunities. This counterintuitive approach help

Unlock the secrets of your writing prowess and elevate your publishing game! I had the privilege to sit with the renowned Dr. Robert Roem, an accomplished author and DISC assessment maestro, to dissect how the intricacies of personality types shape the way we write, communicate, and connect with our readers. Dr. Roem and I embark on a journey that promises to transform your understanding of self and how this crucial insight can powerfully impact your authorial voice and marketing strategies.Are you harnessing your personal strengths to their fullest potential? This episode is a goldmine for those eager to fine-tune their approach to crafting compelling narratives and fostering genuine engagement. We unravel the core differences between task-oriented individuals and those who thrive on emotional connections, mapping these tendencies to the DISC model's Dominant, Inspiring, Steady, and Conscientious personality types. By grasping these concepts, you'll not only enhance your writing but also master the

In this episode, Paul Scanlon discusses overcoming an abusive childhood, detailed in his book "I Am Not My Father." He explores the healing power of writing and the balance of sharing personal experiences with privacy. We delve into empathic communication, its role in relationships, and community building. The conversation also covers purpose-driven communication, using examples from Airbnb and Apple, emphasizing the importance of authenticity in messaging. This episode is a guide to impactful, empathetic communication and personal transformation.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publi

Ever wondered how a $50 investment can blossom into an $80 million empire? That's exactly what Noah Kagan accomplished with AppSumo.com, and he's not shy about sharing the nitty-gritty of his entrepreneurial triumphs and trials with us. Joining us with tales of the market savvy and validation techniques that skyrocketed his business, Noah also gives us a sneak peek into his book, "Million Dollar Weekend." His experience teaches us a valuable lesson about taking the reins on our future, a realization he came to after a couple of hard-hitting career setbacks.Noah Kagan's Journey: From a $50 investment to an $80 million empire through AppSumo.com.Insights from "Million Dollar Weekend": Lessons on market savvy, validation techniques, and overcoming career setbacks.Marketing Mastery: Strategies for launching successful digital products and books.Content Creation: Crafting captivating content and taking calculated risks for growth.Audience Building: Techniques for engaging and gro

Ever struggled to transform a fleeting thought into a habit that sticks, or a scribble into a story that sells? We had the pleasure of sitting down with James Clear, the mastermind behind the transformative bestseller "Atomic Habits," who shared his remarkable journey from blogger to celebrated author. James gave us an intimate look at how attentive audience engagement and a steady email list growth were the backbone of his content development, and ultimately, his book's explosive launch.During our conversation, James peeled back the curtain on his day-to-day writing practices, showing us how the environment around us can foster an outpouring of ideas, which can then be corralled into coherent drafts using project management tools. He discussed the power of the 'Atomic Habits' principles in his own writing routine, affirming that even the most tangled of notes can be sculpted into a narrative that strikes a chord with readers. This episode is a trove of strategies for refining your wr

Have you ever been told that following the beaten path is the safest bet to success? Buckle up as we invite Robert Kiyosaki, the financial guru and author of "Rich Dad Poor Dad," to shatter this myth and share the uncharted routes that led him to self-publishing triumph. From turning a simple game into a bestselling book, to placing his work in a car wash, Robert's journey is a masterclass in ingenuity and resilience. He challenges the conventional wisdom of education and finance, teaching us that embracing our mistakes and carefully selecting mentors are the real game-changers on the road to financial freedom.Robert doesn't just tell us to think outside the box; he shows us how to tear it apart. His insights on entrepreneurship versus the predictability of employment illuminate the stark contrast between just making a living and truly living. Salesmanship, once Robert's personal nemesis, became his greatest ally, proving that the art of selling is integral to entrepreneurial success.

When doubt creeps into the creases of our faith, it can feel like navigating a labyrinth without a map. Dominic Dohn, founder of Pursuing Faith and author of "When Faith Fails," joins us to light the path through that maze, discussing his deeply personal and scholarly journey from Oxford to the pulpit, and now to the page. We talk about the raw edges of writing authentically on faith, the way our darkest questions can forge the strongest beliefs, and how sharing our own stories can validate the experiences of others grappling with their faith.Through the art of storytelling, Dominic reveals the secret ingredients that make a faith-based book resonate with its audience—a harmonious blend of personal anecdotes, theological insights, and scriptural wisdom. He offers a masterclass on weaving these threads into a narrative that strikes a chord with readers, all while navigating the sometimes treacherous waters of intellectual rigor. For anyone looking to express their spiritual journey through writing, D

When Sean Sparks decided to pen the narratives of his grandparents, little did he know it would be the spark igniting his journey to becoming a beacon for financial advisors. This episode welcomes Shawn, a seasoned consultant and author whose work, including "The Advisor Breakthrough," has been pivotal in shaping the businesses of many in the financial industry. We kick off by delving into the sentimental roots of his writing career and how a personal project evolved into a strategic tool for professional growth, underscoring the profound impact of storytelling in both life and business.Transitioning from heartfelt origins to tactical business wisdom, we navigate through the myriad ways a business book can serve as more than just reading material.  Shawn and  I dissect the role of a book as a foundational teaching aid, its power to align clients with a company's philosophy, and its underrated capability to amplify lead generation and referrals. This chapter is a treasure trove of anecdotes, sho

Calling all memoir authors or people who want to write a book about your life experience! This was an inspiring interview with Karen Wilkinson, author of "On Borrowed Breath". In this interview, we talk about: -How a personal family health crisis sparked writing a book-How to find the themes to focus on in your memoir-Using a memoir as a therapeutic tool in healing from trauma-The 4 P’s of a bestselling memoir & how to define the ideal reader for your book-The difference between memoirs and self help and how to decide on the structure for your book-How Karen has sold so many copies and gotten so many reviews on her memoir-Speaking engagements and turning your memoir into a business (even if you didn’t plan on it)Don't miss this interview! P.S. if you want our help with your book like Karen had, schedule a book consultation call with the team and let's talk about how we can help: selfpublishing.com/applyWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost c

Learn the Secrets of Scaling Up From Digital Marketing Guru Ryan DeissStruggling with the "messy middle" of business growth? Ryan Deiss charts the course for strategic expansion, sharing hands-on tactics for marketing, operations and navigating pivotal decisions.Discover the solar system analogy that breaks down the intricate relationship between a holding company and subsidiaries. Get crystal clear on managing a platform ecosystem.Master the Subtle Art of Audience CultivationShould you chase bestseller status or take a grassroots, referral-based approach? Ryan lays out his step-by-step strategy for community building around his methodologies.Take an Entrepreneurial Odyssey with Ryan DeissFrom the lessons learned over his career to the wisdom distilled in his book "Scalable," this episode is a masterclass in thriving through the challenges of enterprise growth and scale.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublis

Ever thought about writing an Anthology or Group Collaboration book? Or maybe you have no clue what that is? :)  Don't miss this episode!Today I'm joined by Marta Spirk, author of The Empowered Woman. In this interview, we talk about: -What’s an “airplane book” and why Marta finally decided to publish her first book-From having triplets to starting a business post-partum; the journey and biggest lessons learned-Marta’s advice for Mompreneurs & Mom authorsWe also go super deep on Anthologies and collaboration books:-What’s an anthology (or collaboration book)? And should you write one?-How to be an “emcee” for an anthology or collaboration book-How to manage people dropping out of the process and how to get people to turn in their chapters on time-The direction you need to give writers who are writing a chapter in your book (and how Marta did it)-How all participating authors marketed the collaboration book...and a lot more. Hope you love this episode!P.S. Want to work with us like Marta did for

Hal Elrod is one of the most successful self published authors of all time. He's sold over 2 million copies of The Miracle Morning. He's been on the podcast multiple times (episodes 13 & 48 - these were great! Check them out). Today we talk about: -How Tim Ferris inspired Hal to do an “Updated & Expanded” edition of his book-Why Hal finally decided to publish with a traditional publisher (after selling 2M+ copies self published)-The differences in royalty rates between self publishing & traditional publishing-S.A.V.E.R.S. - the secret sauce to The Miracle Morning-The differences between writing a book from scratch vs. writing an updated versionWe also talk about: -How Hal made sure he didn’t screw up the new version of the book-Cutting 10,000 - 15,000 words from your manuscript at the end…how you can do it if you need to-The top 2-3 things Hal is doing to launch the bookHal is one of the most inspiring people I know. This was another great episode with him! Give it a listen and check out

Ever wondered what it truly takes to scale your business beyond the 100 million mark? This episode unfurls the incredible journey of Cameron Herold, a successful entrepreneur and author of six books. Even though Cameron isn't particularly fond of the writing process, he has embraced the power of books as a powerful marketing tool. He started his writing journey with the simple aim of boosting his speaking fees and quickly realized the potential it held for his brand. Through personal growth, mastermind communities, and coaching, he has managed to turn the challenges of entrepreneurship into a stepping stone for success.Our conversation with Cameron doesn't just stop at book writing, we go a step further to provide practical advice on securing speaking engagements and overcoming common business bottlenecks. It's fascinating to hear Cameron's experiences with leveraging social media and self-promotion to secure inbound opportunities. He also shares his journey of co-authoring a book with Hal

Ever wondered how you could transform from a non-reader to a book enthusiast? Our guest today, the founder of Book Thinkers, Nick Hutchison, shares his personal journey of making that very transformation and how his reading passion sparked a business idea. After successfully launching "Rise of the Reader," Nick provides an insightful look into the strategies he employed, including podcast interviews and social media marketing, that could aid you tremendously in your own book launch journey.Shifting our focus to content creation and book promotion, Chandler Bolt of Self-Publishing School joins us to share his wealth of knowledge in these domains. He provides an insider's view of the importance of creating valuable social media content and its efficient batching. Chandler draws from his own experiences as an author, sharing his process of choosing the right book, taking notes, and implementing what he learned. If you've ever wondered about the intricate process of book promotion, this part o

Have you ever wondered what it takes to not only create a successful toy company but also to design some of the most memorable toys of our time? Our guest today, Brad, an innovator and business coach, provides an eye-opening look into his journey from chiropractor to entrepreneur. Brad has over 30 years of experience in the toy industry, and his unique perspective forms the basis for his memoir, "Startup Santa." He speaks openly about his successes, challenges, and the vital lessons he's learned along the way.Brad takes us back to the time when he made the iconic light bright toy and Mashems, a popular collectible squishy toy. Every creation sprang from his innovative framework, the Courage Flywheel. This model, emphasizing curiosity, creativity, and courage, fuels the invention process. We delve into this process, offering listeners a rare glimpse into the mind of a successful entrepreneur. Yet, Brad's story isn't solely about business; it's about maintaining a childlike spirit.