Cause Talk Radio: The Cause Marketing Podcast

Today on Cause Talk Radio, Megan and Joe talk to Dan Goldenberg, Executive Director of the Call of Duty Endowment, the charitable arm of one of the world's most popular video games. We discuss how the endowment is working with companies like Costco, GameStop, Best Buy, and Carl’s Jr this holiday season to do something about veteran unemployment.

Today on Cause Talk Radio Megan and Joe pilot a new format for the show. While we still plan to have guests and do interviews, occasionally we want to experiment with just talking about what's happening in the cause world! We'll review some of the latest campaigns, promotions and posts from the social good space. This week: Giving Tuesday, REI Opt-Out, and Movember ... is it really dying? Listen in!

Today on Cause Talk Radio, Megan and I talk to Frank Vamos, Director, Brand Communications at Wendy's, about their October coupon book campaign to raise funds for the Dave Thomas Foundation for Adoption (DTFA).

Today on Cause Talk Radio, Megan and Joe talk to Tara Darrow, Director of Public Affairs & Corporate Social Responsibility for Nordstrom, about Treasure&Bond, Nordstrom’s private label, give-back brand. Since the brand's inception in 2014, Nordstrom’s raised $440,000 for charities like Girls Inc., Girls on the Run and Boys & Girls Clubs of America.

Today on Cause Talk Radio, Megan and Joe talk to Sharon Yon-Johansson, Community Affairs Manager for Stripes | Sunoco Convenience Stores, about an in-store cause marketing program that raised a $1.2 million for Houston-based MD Anderson Cancer Center.

Today on Cause Talk Radio, Megan and Joe talk to Julie Hirshey, Director of Community Relations for the NFL's Philadelphia Eagles, about the Eagles Care Program and their capacity building efforts for nonprofits in the Greater Philadelphia area.

Today on Cause Talk Radio, Megan and Joe talk to Keith Nowak, Director of Marketing Communications at Travelocity, about the results of its recent Travel for Good Survey and plans to expand its Travel for Good Program to help people achieve their dreams of philanthropic travel!

Today on Cause Talk Radio, Megan and Joe talk to Scott Welch, Global Corporate Relations Manager, at Columbia Sportswear Company about their national cause marketing program with the National Park Foundation called Find Your Park.

Today on Cause Talk Radio, Megan and Joe talk to Randy Paynter, Founder and CEO of Care2, a social network of 32 million citizen-activists who are using and supporting petitions to make the world a better place.

Today on Cause Talk Radio, Megan and Joe talk to Genevieve Martin, Executive Director of the Dave’s Killer Bread Foundation, about the brand’s success with “Second Chance Employment” for people with criminal backgrounds. The goal of the newly created foundation is to offer inspiration and advice to businesses who want to join Dave’s as second chance employers. Megan, Genevieve and Joe discuss: How Joe can’t pronounce Genevieve and has no clue about U. S. or world geography. The background of Dave’s Killer Bread and how it got it started with Dave Dahl, who founded the brand after he finished a 15-year prison sentence. How Dave’s Killer Bread has opened its doors to people with criminal records and given them a second chance. Why Dave’s Killer Bread started a foundation, instead of working with nonprofits, and how it’s funded. The challenge of getting other businesses to join Dave’s in hiring people with criminal records. How customers have responded to the program and their enthusiastic support for “second c

Today on Cause Talk Radio, Megan and Joe talk to Stuart McAllister, Vice President of Sales & Marketing for the Food Service Segment of Dole Packaged Foods, about Dole’s partnership with celebrity chef Roy Choi on starting a healthy eating movement in Los Angeles. They discuss: How the partnership between Dole and Roy began because of Stuart’s love of Roy’s food! How Dole’s involvement began with a student-run cafe selling smoothies to a storefront to a food truck, which is staffed with interns from the Coalition for Responsible Community Development. Why an international conglomerate like Dole decided to launch a hyper-local program in Los Angeles. How Dole supports the program and its aspirations to expand the other program to other markets How Dole’s support for the cause benefits the Dole Foods brand. How Dole is supporting other causes around the world. Links & Notes Dole Packaged Foods Dole CSR Chef Roy Choi Coalition for Responsible Community Development

Today on Cause Talk Radio, Megan and Joe talk to Jamie Richardson, Vice President at White Castle, about the quick-serve chain's recent register fundraiser for Autism Speaks that raised over $900,000 — a 48 percent increase over the previous year.

Today on Cause Talk Radio, Megan and Joe talk to Mark Epstein, Co-founder & CEO of The People's Operator (TPO). The People's Operator is a socially conscious mobile provider based in the U.K. has launched its service stateside with the help of Wikipedia founder Jimmy Wales. The company donates 10% of its subscribers' monthly bills to a cause of their choice. In addition, the company donates 25% of its profits to charity as well.

Today on Cause Talk Radio, Megan and Joe talk to William MacAskill, associate professor at Oxford University and author of a great new book: Doing Good Better. Will is one of the cofounders and leading voices of Effective Altruism, which he calls "Generosity for Nerds." Effective Altruism is all about maximizing your positive impact on the world (through volunteering, charitable donations, etc.), and it's been getting a lot of traction lately. Megan and Joe learned about Will from an excellent article in The Atlantic. Both Bill Gates and Washington Post blogger Ezra Klein have both recently tweeted about effective altruism.

Today on CauseTalk Radio, Megan and Joe talk to Rob Goldstein, Vice President of Marketing, Communications and Development, ALS Therapy Development Institute in Cambridge, MA, about the 2015 Ice Bucket Challenge.

Today on Cause Talk Radio, Megan and Joe talk to Marco Crespo, Business Director at the Ayrton Senna Institute in Brazil, about the rise and development of cause marketing in South America's largest country.

Today on Cause Talk Radio, Megan and Joe talk to Matt Hodges, Vice President of Public & Investor Relations at GameStop. If you or your kids play video games you've probably visited a GameStop. And with over 6,600 worldwide locations it's easy to find a store. Gamers are passionate about their games, but they don't play around when it comes to good causes. Megan, Matt and Joe talk about a recent GameStop point-of-sale fundraiser for Make-A-Wish that raised $1.2 million - quadrupling the $310K that was raised the previous year.

Today on Cause Talk Radio, Megan and Joe talk to Mollye Rhea, President of For Momentum, an Atlanta-based cause agency, about their 2015 Corporate Partner Survey. For Momentum surveyed individuals who manage nonprofit partnerships to learn about local and national giving strategies, partnership selections and expectations, target audience and common mistakes.

Today on Cause Talk Radio, Megan and Joe talk to Brandy Rettus, Corporate Giving Administrator for Men's Wearhouse, about their National Suit Drive, which benefits at-risk men transitioning into the workforce.

Today on Cause Talk Radio, Megan and Joe talk to Liz Deering, Founder of 121Giving, a marketplace and crowdfunding platform driven by the real needs of charities, powered by people and brands that care.