Synopsis
Tips on how to increase sales, improve profit margins and grow your promotional products business on a guaranteed basis.
Episodes
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How Adversity Reveals a Client’s True Colors
30/06/2020 Duration: 16minMany business owners and salespeople have struggled with the effects of stay at home orders, mandated company closures and social distancing requirements. Some have been able to thrive, finding levels of creativity and resilience they never knew existed, while others have retreated, becoming entitled, fearful, or even hostile. It really shows how adversity can reveal […]
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Getting Your Business Back in Gear
23/06/2020 Duration: 17minWhile many businesses are now getting back to work, it’s not always smooth sailing. Some industries are returning more slowly than others, which leave many business owners and salespeople wondering what they can do to get things back in gear. David: Hi, and welcome to the podcast. Today, cohost Chris Templeton and I will be […]
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Helping Clients Feel Less Isolated
16/06/2020 Duration: 15minSocial distancing has caused many people to feel isolated. This likely applies as much to you as it does to your clients. So what can we do to help our prospects and clients to feel less alone and to create more of a connection? David: Hi, and […]
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Helping Clients Overcome the Fear
10/06/2020 Duration: 15minThe COVID-19 crisis caused many business owners to experience things for the very first time. Customers ordered to stay home. Businesses deemed nonessential and ordered to close. Many personal liberties curtailed. All of this has created a lot of fear. So what can we do to help clients see past it? David: Hi and welcome […]
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Generating Leads Online
19/05/2020 Duration: 14minOver the course of our recent podcast series, we’ve been discussing pandemic and post pandemic selling skills. We’ve discussed things like Facebook, social media, LinkedIn, YouTube, video, teleconferencing, and today we’re going to be discussing generating leads online. Are you doing it? Do you know how to do it? Do you have the tools you […]
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Pandemic and Post-Pandemic Selling Skills #3
12/05/2020 Duration: 15minIn our recent podcast series, we’ve been discussing pandemic and post pandemic selling skills. How many of these do you have working in your business right now? David: Hi and welcome to the podcast. In the last couple of podcast episodes, Chris and I were talking about prospecting using social media that led to discussions […]
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Pandemic and Post-Pandemic Selling Skills #2
05/05/2020 Duration: 20minIn our last podcast, we began a discussion on pandemic and post pandemic selling skills because the skills that got you to this point will probably not be enough to keep you moving forward. Do you have what it takes to survive and thrive in the new environment? Let’s find out. David: Hi and welcome […]
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Pandemic and Post-Pandemic Selling Skills
29/04/2020 Duration: 19minBusiness today is different, and those who have not adapted are running into a lot of trouble. Some people are determined to wait it out. And while I’d like to think that we can all just return to business as usual when the pandemic is over, I am far from convinced that will be the […]
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What Are You Telling the Market about Yourself?
21/04/2020 Duration: 14minWhat are you currently telling the market about what you do and how you do it? Do you talk about service? Do you talk about professionalism? Do you talk about speed of service or competitive pricing? Whatever it is you’re saying, be careful. Because the things you tell the market about yourself can be deadly. […]
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Don’t Take Rejection Personally
15/04/2020 Duration: 17minWhen you’re trying to sell something, people will often say no. They’ll tell you they don’t need it, don’t want it, can’t use it. And by the way, “why are you bothering me about this?” As a result, sales involves rejection. That’s a given, but we don’t have to take it personally. Hi, and welcome […]
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The Real Problem Right Now
18/03/2020 Duration: 03minIt’s a crazy time… In my work helping business owners and salespeople to grow sales and profits, I’ve recently been hearing things like: “I’m afraid of losing business” “I’m afraid my clients won’t buy” “I’m afraid that prospects won’t be receptive to me” “I’m afraid I’ll have trouble paying my bills,” or “I’m afraid I’ll […]
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Speed of Implementation
18/02/2020 Duration: 11minEach year I go to industry trade shows and I find some people who have achieved extraordinary results since our last meeting, while others seem stuck and haven’t moved at all. In nearly every case, I can trace the results back to one thing — speed of implementation. Those who take quick action on new […]
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Helping Clients to Make a Decision
11/02/2020 Duration: 12minIndecision is deadly to sales. People think they want to buy something, but they’re not sure what. Or they know what they want to buy, but they can’t decide on the style or the color, or they may know the style and color, but they just can’t seem to pull the trigger. So today let’s […]
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Debunking the Myth that Buyers are Liars
04/02/2020 Duration: 14minThere’s a phrase that’s been popularized in sales which says “buyers are liars.” It refers to those who say they want one thing but end up buying another. I’ve never liked the phrase, and even though it’s occasionally true, I believe there’s another group that deserves the title much more in my opinion. It’s the […]
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Where Do Your Leads Come From?
28/01/2020 Duration: 14minLead generation is a critical part of every business because without an adequate supply of leads, it’s impossible to maintain a business. So where do the bulk of your new leads come from these days and where do your best leads come from? Online, offline, or both? David: Hi and welcome to the podcast. Today […]
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Is Your Social Media Too “Salesy?”
21/01/2020 Duration: 17minAs social media has evolved, so have the ways that people seek to get business. From Facebook to Twitter, to LinkedIn, to whatever comes next, we all have to be on the lookout now for when social media conversations turn salesy and every conversation is suspect. David: Hi and welcome to the podcast. Today co-host […]
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These Audience Members Inspire Me
14/01/2020 Duration: 04minJim Rohn once said, “Don’t let your learning lead to knowledge, let your learning lead to action.” This week, I’ve been conducting live training sessions at the PPAI Expo in Las Vegas, with the goal of delivering ideas and action steps specifically designed to turn learning into action. Hi and welcome to the podcast, if […]
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What to Do When Prospects Ghost You
07/01/2020 Duration: 18minWe’ve all been through it. You have a great conversation with an excellent prospect. They say all the right things and respond to you perfectly. It sounds like an ideal match! The right product or service for the right prospect at the right time. We just need to iron out a few details to get […]
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Making 2020 Your Best Year Ever
31/12/2019 Duration: 14minAs the new year begins, it’s a good time to reflect back on the good and the bad. The friends we’ve made, the people we’ve lost and what to do next if we want to make 2020 our new best year ever. David: Hi, and welcome to the podcast. Today, co-host Chris Templeton and I […]
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Making the Most of the Holiday Season
23/12/2019 Duration: 15minThe holidays are here! So, in this podcast we’ll discuss how to make the very most of the holiday season in terms of planning, relaxing, networking, and strategizing. David: Hello, happy holidays and welcome to the podcast! Today co-host Chris Templeton and I will be discussing how to make the most of the holiday season. […]