Top Secrets Of Promotional Products Sales

Many businesses and professional practices struggle, not because they aren’t good at their chosen profession, but because they’re essentially invisible to their target market. They may be great at what they do, but they’re not yet great at attracting, qualifying and converting enough high quality prospects into clients. So the problem isn’t competence, it’s entrepreneurial […]

I can’t tell you how many times people have told me that they need to bring in more clients before they can invest in either the training or the marketing that would allow them to bring in more clients. And while it’s easy to immediately recognize the flawed catch 22 logic of this situation, I […]

Whenever I talk with the owner of a business or professional practice who is struggling to attract more clients, they inevitably tell me that they are either in the process of planning out a new website, or working with someone to build a new website, or updating or completely overhauling their existing website, and I […]

In our Total Market Domination course, we identified Three Pillars to Creating Top of Mind Awareness with the very best prospects for the products and services you offer.  Today, we’ll give you an overview of the three pillars so you can determine how well you’re implementing them in your own business. David:                   Hi and welcome […]

It’s easy to get distracted in the blizzard of activities that we have going on all around us every single day. But unless those activities include a significant number of wins, you’ll never achieve the goals you’ve set for yourself. And if you don’t pay attention to your wins, it’s easy to become discouraged. So, […]

Social media doesn’t work. Cold calling doesn’t work. Print ads don’t work. Email is dead! Whenever an advertiser is unable to make a particular marketing vehicle work, they often blame the delivery mechanism and declare it either dead or ineffective. But what if the problem isn’t the marketing vehicle? What if it’s just the way […]

Until you get crystal clear on your basic messaging, who you serve and how you serve them, you’ll find yourself attracting either no clients at all or the wrong clients, and your customer acquisition efforts will take a whole lot longer. David:                   Hi, and welcome to the podcast.  Today co-host Chris Templeton, and I will […]

If you’ve ever had a conversation with someone who had zero power to make a decision, you understand how frustrating it can be. So today we’ll talk about how to get to the decision makers. David:                   Hi and welcome to the podcast!  Today co-host Chris Templeton and I will be talking about decision makers. Who […]

It’s great when people just want to buy our products and services, but that group is only ever a small part of the entire market. So how do we get to all the others who could be good prospects for us but don’t even know that they need our solutions? David:                   Hi and welcome to […]

We all have the same 24 hours in a day. It’s fixed. It’s inflexible, so earning more in less time is less about managing time, and more about managing ourselves. David:                   Hi and welcome to the podcast today co-host Chris Templeton and I will be talking about a subject that is near and dear to […]

Time after time when I ask our clients about topics they want to know more about, the subject of attracting larger clients comes up.  So, in this episode we’ll tackle it head on and address the steps you can take now to attract the larger clients you want to have. David:                   Hi and welcome to […]

David:                   Management Guru Peter Drucker once said, “The purpose of business is to create a customer.” Does that mean just selling stuff or is there more to it than that? Chris:                     (Laughs) Oh, it’s just selling stuff. David                     Yeah, it’s just selling stuff… that’s it. David                     Hi, and welcome to the podcast today co-host Chris […]

Discussions of social media are all the rage these days and everyone is frantically trying to crack the code of how to get clients, but is social media really all that different from other forms of customer acquisition? David:                   Hi and welcome to the podcast today co-host Chris Templeton and I will be discussing social […]

Everyone knows that it’s far easier and less expensive to sell the clients we already have and yet very few put in the time to consistently engage and re-qualify their existing clients. David:                   Hi and welcome to the podcast.  Today co-host Chris Templeton and I are here to talk about all the benefits of engaging […]

Success in sales is dependent upon intelligent repetition of contact. We need to be able to reach out to people lots of times, in lots of different ways and keep them engaged with us and very few salespeople have mastered this skill. David:                   Hi and welcome to the podcast! Today co-host Chris Templeton and I […]

Many businesses spend a ton of money trying to recruit new salespeople, but they spend little to nothing to help train and support the ones they have. David:                   Hi and welcome to the podcast, today co-host Chris Templeton and I are here to talk about the terrible practice of spending lots of money to recruit […]

Some people say that education is never wasted. I completely disagree. My feeling is that unapplied education may be the biggest waste of all. David:                    Hi and welcome to the podcast today co-host Chris Templeton and I will be talking about education, specifically education designed to […]

In sports, MVP stands for most valuable player. In marketing and sales, the letters stand for different things, but they are still arguably the most valuable things you can focus on if you want to communicate effectively and dominate your market. David:                   Hi and welcome to the podcast. Today co-host Chris Templeton and I are […]

In the past you’ve said that market leaders think, act and communicate differently than the rest of the population. What do you mean by that? David:                   Hi and welcome to the podcast today co host Chris Templeton and I will be talking about communication, how market leaders do it compared to the rest of the […]

You talk a lot about market domination, is that just for effect or are you serious about it? David:                   Hi and welcome to the podcast today. I am joined once again by my co host, Chris Templeton, who is here to challenge me on the idea of market domination. Welcome Chris. Chris:                     Hey David, thank […]