Storyconnect The Podcast

Thinking about creating a podcast? Michael Rovito, host of “Alaska Powerline,” explains how he prepared to launch the podcast, built a content strategy and measures success.

Ed Wolff says trust, urgency, empowerment and other elements of strong organizational culture can be the keys for telcos and utilities having to reinvent themselves due to changing demands.Special: Recorded Live at the KYRBA/TNBA Fall Conference

How can your utility achieve a 4.8 out of 5 stars on Google reviews? Hunter Communication’s Anne Tetamore, VP of marketing, and CEO Michael Wynschenk tell us how valuing both customers and employees plays a key role into achieving success.

Calix Marketing Giant Award winner Lynn Hall shares her utility's Go to Market campaign strategy, with tips to prepare staff for action when marketing is successful.

From community coffee chats to branded coolers for football teams, the WAVE Rural Connect shares fresh ways they build the broadband story into their Arkansas community.

Geni Whitehouse left a career in an accounting firm to help people tell their stories in a more interesting way. She says one key to making your stories more interesting is to understand the four types of personalities in your audience.Recorded live: at the NWPPA's NIC

Wells Rural Electric Cooperative is taking a multichannel approach to motivate members to take action on hydropower regulatory issues.Special: Recorded live at the NWPPA NIC

Want to track consumer sentiment but not sure where to start? CTC's Kelly Burns shares her telco's experience with the net promoter score and how the utility lets the voice of the consumer guide its marketing strategy.

From harnessing net promoter scores to refining your strategic marketing plan, Schurz CEO Tom Williams shares highlights from his speech at Calix ConneXions 2023.

Wi-Fi wizards and tour guides are part of how the Jade Communications team powers up the customer experience. Get takaways from the team's session at Calix ConneXions 2023.

Make subscribers heroes, find foggy-night scenarios and focus on service, not speed. Those are a few of the broadband storytelling ideas “StoryConnect” hosts Andy and Megan share from the annual Calix software conference.

Blue Ridge Energy promotes its "Unplugged" podcast on streaming audio stations like iHeart Radio and MLB At Bat in an effort to meet potential listeners where they already are. Jacob Puckett describes the approach, as well as his perspective on why "every listen matters.”

What's the only thing some children like more than candy? Big trucks! Melissa Greenwood combined both to bring out families in her Montana community to engage with their utility and other local business at Truck or Treat.

Bryan Rader discusses what it means for a brand to be "iconic" and how broadband providers can take steps in that direction.

Lean into your personality, and don't focus on the numbers. That's the advice of veteran podcaster Carrie Huckeby. She shares how the Tennessee Broadband Association uses its “Lead Tennessee Radio” podcast to tell its story, with tips on ways audio storytelling can help utilities reach new audiences.

In the second part of our conversation with Brianna Wall, we dive into audience segments and how the team at Oklahoma Electric Cooperative identifies and adds internal data to their communication strategy.Link to OEC’s electric vehicle webpage: https://okcoop.org/ev/.

You've got data, but are you using it strategically to strengthen your stories? Hear how Brianna Wall leverages analytics and existing data to be strategic with her communications plan and storytelling. Learn more about Oklahoma Electric Cooperative at https://okcoop.org. 

When Stuart Gregory and Carrie Binns wanted to make an impression and grow Bulloch Solutions’ brand in new territories in south Georgia, they thought outside the carton — er, box. By converting an aging fiber splicing van into an ice cream truck and opening a general store in the lobby, they are engaging members and potential customers in new ways.

Whether we're writing, networking, making a presentation or just socializing with friends, connecting with other humans in real ways is vital. Ginger Johnson, who spoke at NRECA's Connect conference, shares her ideas on why those connections matter, what they look like for different people and how marketing and communication professionals can learn to make those connections everywhere. Connect with Ginger at https://gingerjohnson.com.

From lineman tales to water heater relationship advice, the Central Connection Podcast uses humor and relatable hosts to make waves. Co-host Tiffany Trueblood shares how staff engagement plays a key role in the co-op’s latest communication channel.