Synopsis
Podcast by StoryConnect
Episodes
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147 The Idea Co-Op, With Jill Snyder
08/08/2019 Duration: 18minNineStar Connect has launched "The Idea Co-Op" for business startups, remote workers and other people in need of work space. How did the make it a reality?
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146 RocketFiber Is Having a Blast On Social Media, With Rachel Wujek
01/08/2019 Duration: 18minRocketFiber has used social media platforms such as Instagram to present a fun and engaging brand. How do they approach these channels?
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145 The Importance of Print, With Tammy Reierson
23/05/2019 Duration: 10minNDTC was honored with a Marketing Excellence Award for its newsletter. Tammy Reierson discusses why it was the right time for NDTC to reinvest in print.
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144 A Winning OTT Campaign, With Dustin Schlaefli
23/05/2019 Duration: 16minNex-Tech was honored with a second runner-up finish as part of NTCA's Marketing Excellence Awards for Marketing Campaigns. Dustin Schlaefli discusses the telco's decision to embrace OTT over linear video and the ways he communicated that to customers.
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143 The PR Value of Movies in the Park, With Rhonda Fitterer
23/05/2019 Duration: 14minConsolidated Telcom was honored with a second runner-up finish as part of NTCA's Marketing Excellence Awards for PR Campaigns. Rhonda Fitterer discusses how the telco created an outdoor movie tour of it's service area.
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142 Communicating About Dropping Video Service, With Connie Hawkins
08/05/2019 Duration: 17minPTCI is about halfway through their transition away from video service. Through "Streaming Care" and other efforts, they are working to help customers make the switch. Streaming Care details: https://www.ptci.net/digital-tv/streaming-care/
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141 Changes Coming to the Smart Rural Communities Program, With Josh Seidemann
08/05/2019 Duration: 15minNTCA is making some changes to it's Smart Rural Communities program. Josh Seidemann discusses the changes and drops a few hints about succesful applicants. NTCA Smart Rural COmmunities Page: https://www.ntca.org/member-services/programs/smart-rural-community
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140 Rebranding a dynamic DUO, With Eric West
08/05/2019 Duration: 16minDuo County Telecommunications just underwent a rebrand itself as Duo Broadband. Eric West discusses their strategy and lessons learned along the way.
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139 Storytelling with Video Ads, With Tom Metcalfe
08/05/2019 Duration: 10minTriangle Communications' emphasis on storytelling helped them win runner-up for video advertising in NTCA's Marketing Excellence Awards. How did they do it? Link to video: https://www.youtube.com/watch?v=Kgrdweap3dw&t=2s
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138 Does Your Internet Stink? With Russell Kacer
08/05/2019 Duration: 09minYK Communications recently won an NTCA Marketing Excellence Award for it's bold decision to build a campaign around "poop emojis." What went into that decision and how has it been received? https://fiber.ykc.com/?fbclid=IwAR2yWSEakgPNX6R5x1e7fXKKbKntszRQ69v7yi0PyX03KnoTkk3EcSS0R4Q
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137 Online Chat for Customer Service, With Mcxie Hurst
27/03/2019 Duration: 14minSince Peoples implemented online chat on its website it's become the perferred method of customer service for some customers and employees.
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136 Lunch and Learn, With Kerry Sutton
27/03/2019 Duration: 13minHCTC has been hosting Lunch and Learn for years in an effort to educate customers about various technology topics.
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135 Local Channel Content, With Michelle Strickland
27/03/2019 Duration: 11minPRTC has recently overhauled their local channel by adding new shows and improving quality of its programming.
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134 Getting into the Broadband Business with the Right Partner, With Brad Kimbro
27/03/2019 Duration: 14minWiregrass Electric Cooperative has partnered with Troy Cable to bring broadband to many of it's members. How does the partnership work and why was it the right move for Wiregrass Electric?
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132 Network Support Services, With Lisa Cope
15/02/2019 Duration: 16minLisa Cope, CEO of Ben Lomand Connect, and account manager Gena Barry discuss Network Support Services, a consortium of companies supporting rural broadbad providers with call center, engineering, marketing and other services.
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131 Identifying Expansion Opportunities, With Lee Chambers
15/02/2019 Duration: 09minSandhill is exanding to two areas outside of its traditional footprint. How has the cooperative identified opportunities and readied itself to expand.
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130 Communicating in Times of Change, With Jason Shelton
15/02/2019 Duration: 08minJason Shelton has recently taken the helm as Loretto's general manager right after the company had been acquired by another telco. How has Loretto communicated with its customers and employees about these changes?
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129 Bringing Fiber to Two of America's Poorest Counties, With Mark Patterson
15/02/2019 Duration: 12minHTC's service area includes what some experts have identified as the poorest county in Tennessee and the poorest county in Kentucky. How did HTC bring fiber to both?
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128 ATMC's Connect Grants, With Amanda Floyd
15/02/2019 Duration: 07minATMC is using a rolling grant program to connect difference-makers in their community. Along the way, it's generating positive PR for them.
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127 What Channels Are People Actually Watching? With Scott Meyer
15/02/2019 Duration: 14minInnovative Systems has released data showing what television channels are most popular among 60,000 rural viewers. Scott Meyer outlines some of the surprises. Email ScottM@innovsys.com for the latest quarterly results.