Podcastification - Podcasting Tips, Podcast Tricks, How To Podcast Better

https://podcastfasttrack.com/ (https://podcastfasttrack.com/) Are you experiencing the struggle to make time for your podcast?You are definitely not alone. Perhaps the most common question I receive for appliance and others who find out that I am a podcast producer and Coach is how they can find time to actually do the work required to put out a great podcast. There are no easy answers. I hope you're not listening to this episode expecting that. But there are approaches you can take to the issue that can help you do better than you're doing now, perhaps. This episode is aimed at the podcaster who is working a full-time job while trying to build and grow a podcast audience. It's my best tips for how to go about making the time for this thing you love called your podcast. Main Points : Making The Time for Podcasting[1:19] The reality of the time-crunch every podcaster faces and why YOU have to figure the issue out for you [2:28] BACKGROUND: I started podcasting while I worked a full time job [3:44] The eleph

https://podcastfasttrack.com/ (https://podcastfasttrack.com/) How to record interviews over a distance is one of the most frustrating things for many podcasters - and the tech is not quite there yet.But it’s getting better. :) 2017 brings a handful of pretty decent options for recording a conversation, many of them with tech that takes out the “distance” part of a distance recording so you get better quality audio every time. I wanted to make it obvious how good the options are as well as answer some of the questions I get on a regular basis about the best way to record an interview. So my client onboarding guy, Aaron and I took a morning to do some recordings of OUR conversations using all the options that I think are legitimate for 2017. So - How to record interviews: 2017 Demo of the Best Options is what you’ll hear on this episode of Podcastification. Here’s a rough outline of this “How to Record Interviews” episode: [1:44] My top 5 recommendations: Zoom - Ringr - Zencastr - Skype - Cleanfeed and our

https://podcastfasttrack.com/ (https://podcastfasttrack.com/) Have you ever tried to share audio files on social media?Man, what a PAIN it can be! Depending on where your audio file link comes from, what format the file is in, which social media platform you’re dealing with, you can get all kinds of bizzare results. The problem Is compounded even more when you realize that social media simply doesn't lend itself to long-form content. Most podcasts are longer types of content so they are hard to share on Facebook, Twitter, LinkedIn, and other places in a way that can be played, right there, on the spot. My hope is that this episode will change all of that for you. I'm talking with Baird Hall, one of the creators of Wavve, a great new app that enables you to create motion videos with sound clips from your podcast episodes. Please take the time to listen by clicking the player below, and make sure you scroll down to watch my demo video of setting up my own promo through the Wavve app.   Here’s a rough outl

https://podcastfasttrack.com/ (https://podcastfasttrack.com/) I thought it was about time I did something REALLY helpful and did the research required to tell you exactly - step by step - how to submit your show to every conceivable place you can to increase your podcast’s reach. I’m talking about Podcast Directories, people! But the problem is this: every conceivable place is not always the BEST place (in my humble opinion). Why would I EVEN SAY such a thing? Two reasons: #1 - There are many options that require you to use their hosting/advertising/app/whatever-thingie-ma-bobber-they’re-hawking. So unless you are specifically looking for those kinds of opportunities, they’re not much use to you. #2 - Some of the directories out there don’t appear to be professionally done, which in my mind means it’s likely not truly advantageous for your show to be in them. So… THIS episode is a walk through of the many podcast directory-ish places you can list your show that I deemed were worth the time&nbs

https://podcastfasttrack.com/ (https://podcastfasttrack.com/) How much thought have you given to your podcast workflow recently?That much, huh? ;) I've been thinking about mine a lot lately because I have found myself caught up in the minutiae instead of getting the important things in my life and business done. A workflow like it takes to produce a successful podcast can be very tedious to think through, so I wanted to talk to someone who can give me good tips on how to optimize it. Ari Meisel is that guy. If you’ve never heard of Ari you really need to listen to this episode so you can hear his story. An illness literally forced the guy into figuring out how to optimize, automate, and outsource the things in his life that needed to be done in order for him to be truly productive. And he has leveraged it for all it is worth. In this episode, we walk through the basics of what it means to optimize anything, how to take the next up from there to automate things that can be automated,

 https://podcastfasttrack.com/ (https://podcastfasttrack.com/) If I had a nickel for every time a client or potential client or random podcaster has asked me… How can I monetize a podcast?I wouldn’t need to monetize a podcast. It’s a natural question, I guess - there’s nothing wrong with making money from providing value to the world - and podcasts are some of the best vehicles for value-delivery I’ve ever seen. So heck yes, go ahead, monetize your podcast! You should if you can. But… it’s not quite that simple, is it? You can’t simply go out and monetize a podcast. You have to take a little time to figure out exactly what the options are, which one fits you and the purpose you have for your podcast, and so on and so forth and such and such. That’s exactly why I recorded this episode. My goal is to help you understand what I’ve seen as successful or potentially successful ways people have monetized their podcasts. I’m also going to be frank with you (or maybe I’ll be Joe this time) and let you kno

https://podcastfasttrack.com/ (https://podcastfasttrack.com/) Podcasters tend to love their gadgets - microphones (dynamic or condenser), digital recorders (Zoom H6 or the Tascam DP-006) - and more. What we’re not typically very good at is learning and doing is the stuff that gets our podcast found by those who are looking for the things we talk about. But if what you have to say is important enough for… You to say it, and Others to listen to what you have to say… I’d say it’s worth you learning and doing the work to let them know it’s there. Do you follow? That means you’ve got to learn the strategies for show notes creation and titling of your podcast episodes that make them “findable.” One of the most powerful ways you can do that is by learning about the use of long tail keywords. This episode is about that. Here’s a rough outline of this episode about using LONG TAIL KEYWORDS… [2:07] What IS a long tail keyword? Here’s an example for you... [5:57] Why optimizing your show no

https://podcastfasttrack.com/ (https://podcastfasttrack.com/) If you are not familiar with the term “backlinks,” you’re about to be. ;) I have come to believe that backlinks (among https://www.podcastfasttrack.com/74 (other traditional SEO best-practices)) are among the most powerful ways you can get new listeners. This episode is aimed at teaching you the WHAT, WHY, AND HOW of that statement. Interested? I thought you might be. Here’s a rough outline of this HIGH QUALITY BACKLINKS episode… [2:18] What IS a backlink and why are they important? (An example) [5:08] How your guests are a powerful win-win source for backlinks [8:27] The obvious ways podcasters can create backlinks (websites for resources) [10:05] Email to people who write about your topic(s) [13:03] It takes 3 things you don’t see in ample supply these days: time, know-how, consistency Backlinks - what are they? Every time you surf the internet you see backlinks. You probably just don’t know that’s what they are cal

https://podcastfasttrack.com/ (https://podcastfasttrack.com/) Podcast promotion is a hot topic these days... but do you see it as a form of content marketing? Everybody (naturally) wants more eyes on their show’s cool cover art and more ears listening to their show. But I have to give you the hard truth about podcast promotion. There’s no silver bullet. There probably never will be. Like anything else in life that’s worth doing, you have to dedicate yourself to learning how to do it well. You don’t get returns without investment. You don’t get crops without planting seeds and cultivating them. You don’t get bulging muscles without some kind of exercise routine. And you don’t get huge download numbers without some kind of dedicated, well-planned promotion of your show. This episode is a deep-dive into content marketing for podcast promotion.Here’s a rough outline of Podcast Promotion as Content Marketing… [1:30] We all need to know how to promote our podcasts well. [2:36] Why podcast promotion is closely

https://podcastfasttrack.com/ (https://podcastfasttrack.com/) OK, it’s July of 2017 and the powers that be over at Apple https://developer.apple.com/videos/play/wwdc2017/512/ ( have announced) that the next version of their software (IOS 11) will introduce a few updated iTunes tags. You may not even know what a “tag” is. :) That’s OK - that’s why I’m publishing this episode. iTunes tags are simply some pieces of data that you are able to add to your podcast OR to each episode (depending on what tag we’re talking about) that enables you to communicate to the iTunes software and store, about your episodes and show, more effectively. That was confusing. Let me say it this way… Now, you get to tell the iTunes store team/software some details about your podcast and its episodes. You do that by using these iTunes tags. There. That was better. So how do you access or use these new iTunes tags?That’s the obvious question, right? So I’m glad you asked it. ;) In most cases these tags will be available for you wherev

https://podcastfasttrack.com/ (https://podcastfasttrack.com/) Talk about a TERRIBLE PODCAST EPISODE - episode 70 of this podcast was it…. And it had NOTHING to do with my guest, http://schoolofpodcasting.com/ (Dave Jackson). Dave was incredible (as always). It had to do with the EPIC FAIL I did on the edits for that episode. You may not be aware of the fail at this point (I’ve since replaced it). :) But in the resources for this episode I’ve linked to it - so you can hear just how bad a terrible podcast episode can be! But I also want you to learn from my mistakes. The episode was so terrible because of one simple thing: I stepped away from my normal podcast production process. I was in a hurry. I was already feeling a bit impatient with the time it was taking me to finish up my edits and write my show notes. I wasn’t in good place, mentally. And it was in the midst of that messed up mindset that I made the conscious decision to produce a terrible podcast episode. No

https://podcastfasttrack.com/ (https://podcastfasttrack.com/) Are you podcasting as a content marketing move? You know, trying to become the trusted resource in your niche that your listeners turn to for help and advice? I think that’s a good plan. A VERY good plan. But I don’t see a lot of podcasters actually pulling it off effectively. There’s only so much you can benefit personally from interviewing OTHER experts, you know? At some point YOU have got to step out there - YOU have got to let your audience know what you know - and how it can help them. YOU have got to become that trusted resource you’re really wanting to be. Did you get that? YOU have got to BE that trusted resource. This episode of Podcastification is brief, but I think it could be the very thing that could help you position yourself to be that resource for your listeners that they’ve been looking for. Seriously. That’s not an overstatement or smarmy marketing-talk. It’s what I truly belie

https://podcastfasttrack.com/ (https://podcastfasttrack.com/) There are a lot of great podcasts - and none of them just happened or got that way overnight. There’s lots of tweaking involved (that IS the technical term). You’ve got to pivot, iterate, try stuff in order to get things just right. But sadly, most beginning podcasters don’t start with great content. Instead, they start with trying to accomplish great downloads, or hitting the New & Noteworthy list, or some other such nonsense. My guest today has seen it all - including THOSE people who want the big bang at the start with no work to support it or make their podcast great. Dave Jackson is the man. He’s the President Emeritus of the School of Podcasting - the Pod-step-father - the Principle over at the http://schoolofpodcasting.com/ (School of Podcasting). Dave Jackson is one of those guys who’s like a breath of fresh air… OK, maybe more like a guy who’s a breath of slightly-less-stuffy air than I’m used to. The reason? He ca

http://www.podcastfasttrack.com/ (http://www.PodcastFastTrack.com) Interviews, interviews, interviews. I don’t know the stats but I bet a vast majority of podcasts out there are interview-format shows. And it seems like a trouble-free solution for recording long-distance conversations - which is what most interviewers have to resort to - has not been created yet. But... I think we’re getting closer to a great way to record interviews. On this episode, I’m going to introduce you to a new friend, Mark Hills. He and his co-creator (also named Marc) hail from the UK and come from a radio industry background. In their minds, for live radio, connections simply have to work - and they’ve been working on an internet-based solution for both broadcasting high-quality audio from remote locations, AND recording it. Here’s where this radio industry solution becomes of GREAT interest to us podcasters. I invite you to join Mark and me as we chat about the tool they’ve created - Cleanfeed. It’s still in beta but looks ve

https://podcastfasttrack.com/ (https://podcastfasttrack.com/) If you’ve ever wondered how technical and complicated it is to get a podcast setup - I’ve recorded this episode to simply say (and demonstrate) - not very. Seriously. I think anyone with half a brain and can follow instructions can easily set up their own podcast, begin recording, post it on the internet, get it submitted to the directories and be LIVE within a week. It’s not a promise because it depends on you, but I’m confident it can and does happen. In fact, I’m confident it WILL happen because of this episode. If it does happen for you, I’d love to hear about it. Your podcast setup doesn’t have to be technically complicated. I know it’s the tech stuff that intimidates most people when they think about starting their own podcast. But the getting started part is really not as difficult as you imagine. It’s simply the unknown (which often looks bigger than it really is) that is making you feel that way. You can do this. I know you can. I’ve do

https://podcastfasttrack.com/ (https://podcastfasttrack.com/) You want to grow your podcast. I want to grow My podcast(s). There’s no question that we all want to reach a broader audience. That’s part of why we podcast in the first place - we have something to share that we believe will help people. So… there are always new things to learn when it comes to promotion, marketing, building an audience, and so forth and such and such. BUT - BUT - BUT - there are some things that I BET you have not considered when it comes to growing the audience for your podcast. What is that mysterious thing? (Yes, I know - you’ve already seen it in the show, but it’s so much fun to say “mysterious,” don’t you think? Or is that just hype-y?). It’s apps. A custom app. For your podcast. For you to provide free of charge to your audience. It’s possible. It’s affordable, and it’s something you should consider yesterday. So - on this episode of Podcastification Rob Walch is my guest again - who is, by the way, the most-frequently-a

https://podcastfasttrack.com/ (https://podcastfasttrack.com/) Podcast production gets easier as you do it more. Naturally, right? That’s at least part of the reason I thought it might be helpful for YOU, the listener, to hear from a couple of guys who, between the two of us (and our teams), probably have our hands on over 100 episodes per week. We’ve learned a few things about podcast production (much of it the hard way) and would love it if you did NOT repeat our mistakes. Funny stuff happens during podcast production. Here’s some proof. But I also thought there might be some VERY FUNNY stories we could tell on/about our clients, their guests, and the tech nightmares we’ve seen happen. And I wasn’t wrong about that. There are some truly funny moments in this episode. So, on this episode I welcome my guest Steve Stewart - he’s a peach of a guy (whatever that means to you… unless it means something dirty to you… in which case I retract the statement entirely). You’ll like Steve’s approach to editing, his ab

https://podcastfasttrack.com/ (https://podcastfasttrack.com/)   It is hard to stay encouraged in any pursuit in life - simply because discouraging things come up against your efforts. I’ve found podcasting to be that way - IN SPADES! There seem to be so many things - from the rest of life to the technology hurdles - that make it hard to stay consistent and encouraged when it comes to keeping your show alive and the vision you first had for it front and center. That’s why I invited a podcasting veteran to be on the show today. And he’s not just a veteran, he’s like the Grand-Daddy-Grand-Poobah of podcasting. I’m talking about Rob Greenlee - a guy who was doing podcasting before it was podcasting. Seriously, you need to hear his story to see how that was even possible. It’s all on this episode. I want you to stay encouraged, because you have great things to publish on your podcast.On this episode of Podcastification, Rob Greenlee digs into the archives of his past to share some of the most discouraging and

http://www.podcastfasttrack.com/ (http://www.PodcastFastTrack.com)  The better your connections with your listeners - the better your connection with the EXACT people who can propel your podcast and brand forward. Just think about the way people feel connected to Apple or Southwest Airlines, or Tom’s Shoes - those things don’t happen by accident. And YOU have the opportunity to make it EASIER and MORE CONVENIENT for your listening audience to connect with you… and I’m going to tell you a way that you can do it, on this episode of Podcastification. What I cover on this episode about making better connections:[2:03] Using the description portion of podcast apps to your (and your listener’s) advantage. [6:49] Where do you put all your cool information? This needs some explaining... [9:31] Do you know what feed you fed to iTunes? [12:15] Where do you post all your cool info that will help you make better connections with your audience ? [14:54] My best practices for what to post in your description (but make

http://www.podcastfasttrack.com/ (http://www.PodcastFastTrack.com)  One of the reasons we do interviews at all is because we want the value a great conversation can bring to our show. But there’s both an art and a skill to pulling it off. I’ve learned - through a lot of mistakes and by watching others - that there are some very practical things you can do in order to turn the odds of having great conversations with your guests in your favor. That’s what this episode of Podcastification is all about - my lessons-learned. [2:21] Why you need to show up on time and get off on the right foot.There is never a second-chance to make a first impression - so you want to be sure you NAIL things when you first connect with your guest in person. That means being professional and respecting their time by showing up on time when you said you would. But that’s just one piece of making your conversation truly great. And you’re in luck - I’m going to walk you through those issues, as I see them, on this episode. [4:02