Podcastification - Podcasting Tips, Podcast Tricks, How To Podcast Better

74: Podcast Promotion: A Deep Dive into Content Marketing for Podcasting

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Synopsis

https://podcastfasttrack.com/ (https://podcastfasttrack.com/) Podcast promotion is a hot topic these days... but do you see it as a form of content marketing? Everybody (naturally) wants more eyes on their show’s cool cover art and more ears listening to their show. But I have to give you the hard truth about podcast promotion. There’s no silver bullet. There probably never will be. Like anything else in life that’s worth doing, you have to dedicate yourself to learning how to do it well. You don’t get returns without investment. You don’t get crops without planting seeds and cultivating them. You don’t get bulging muscles without some kind of exercise routine. And you don’t get huge download numbers without some kind of dedicated, well-planned promotion of your show. This episode is a deep-dive into content marketing for podcast promotion.Here’s a rough outline of Podcast Promotion as Content Marketing… [1:30] We all need to know how to promote our podcasts well. [2:36] Why podcast promotion is closely