Edge Of The Web - An Seo Podcast For Today's Digital Marketer

Wouldn’t you like to have your living room decorated by an AI bot? What could go wrong there? In the news this week, we cover Google Perspectives, updates to the Looker Studio (hate the name), as well as the pausing of Google Bard in the EU. A number of other key topics revolve around Amazon using AI for summaries of product reviews as well as a Google lawsuit against a company that had over 350 fake business profiles and close to 14K fake reviews. Great articles from Seach Engine Land, Search Engine Journal, Search Engine Roundtable, and a slew of others. Jammed-packed it is! Plus, Mordy swears a lot…..so there’s that. News from the EDGE: [00:05:15] Perspectives Are In Mobile Search [00:11:25] Major Update for Looker Studio and GA4 [00:15:47] Trust in Online News is Shifting, but to Who? AI Blitz: [00:24:30] Amazon is using generative A.I. to summarize product reviews [00:28:09] Google’s Bard Paused in the EU. What’s Behind the Delay? AI Tools: [00:30:07] Vimeo’s new AI script generator will write cor

Guest Daniel K. Cheung is back on the show with host Erin Sparks to discuss his deep apprehension about Structured Data. Plus, Daniel shares different properties he uses when writing his custom schema. Referencing, Nesting, Links, and Validation are all in today's segment of the EDGE!  Key Segments [00:03:05] Daniel K. Cheung Background Intro [00:05:50] Recommended Tools for Creating and Validating Schema  [00:09:18] Why Use Wiki Data When Relating Topics on a Per Page Level?  [00:13:13] Significant Links & Related Links… What are they?  [00:15:22] “Is Part Of” Properties  [00:17:21] Nesting Your Business Details in Schema  [00:19:45] Demonstrating E-E-A-T for authors, contributors, and editors  [00:24:41] What Are The Drawbacks To Executing Schema With Third-Party Tools?  [00:29:15] Structured Data Pro Tip From Daniel K. Cheung  Thanks to our Sponsors! Site Strategics http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest https://www.danielkcheung.com.au/ https://twitter

Episode 600 folks… we made it! Today’s news brings a full package of AI, along with Mordy’s catastrophic effort in attempting a screenplay. Some experiments came out of this episode to compare query results from ChatGPT, Bard, and Bing.  New updates to Reddit, and LinkedIn, as well as more AI news! The AI ball keeps rolling on this special 600th episode of News from the EDGE! !600! Thanks to everyone for giving us support over the years. News from the EDGE: [00:01:29] EDGE’s 600th Episode! [00:06:36] ChatBot Players: Three Different Chatbots Take on the News… What Could Go Wrong? [00:12:03] EDGE of the Web Title Sponsor: Site Strategics AI Blitz: [00:13:15] Reddit Launches New Ad Products To Boost Conversions [00:17:14] Linkedin Ads Rolling Out Generative AI [00:18:25] Researchers Warn That ChatGPT Can Be Used To Spread Malicious Code [00:20:35] AI Will Be Built Into All Of Meta’s Products [00:22:23] ChatBot Players: Trying the AI Scripts One Last Time AI Tools: [00:30:50] Roast - Uses AI to Optimize Your Dat

Looking to explore the capabilities of structured data? Interested in developing and understanding the concept of schema? Guest Daniel K. Cheung is welcomed onto the show to discuss his recent embarkment into the proliferate world of schema. Enjoy as host Erin Sparks and Daniel enter a rabbit hole in the discussion of Nested Schema, Semantic SEO, Entity Maps, and more on this exciting episode of the EDGE! Key Segments [00:02:58] Introducing Semantic SEO Consultant, Daniel Cheung [00:10:13] Evolution of SEO: How Google Operates Beyond Keywords [00:13:44] Why are SEO’s Struggling to Adapt to Structured Data? [00:16:47] Entity Maps of Schema Markup  [00:19:19] EDGE of the Web Sponsor: edgeofthewebradio.com/site [00:21:37] Nested Schema and Where to Use It [00:26:02] What is the Importance of the About Property in Schema? [00:32:01] EDGE of the Web Sponsor: edgeofthewebradio.com/wix [00:32:45] What to Avoid Mentioning in Schema Markup [00:35:22] Difference Between Significant Links and Relevant Links Thanks to ou

Erin jumped out of this week’s news to go into the wilderness where there is no AI, and Mordy brought even more of it to the show. News articles for The Verge and Search Engine Land, as well as CBS News and Search Engine Roundtable. We’re getting wrapped up in AI here, but there’s going to be more to come next week! Oh yeah - tweet Mordy more SGE examples, would ya? He loves it. News from the EDGE: [00:02:55] How’s that new Generative AI search result going for you…. S…l…o…w…l…y? [00:07:43] EDGE of the Web Title Sponsor: Site Strategics [00:09:04] Which video platform is the most profitable for the creators? AI Blitz: [00:11:25] We turned Search Engine Land into a chatbot [00:13:48] Google Bard now can use your device’s precise location for more relevant local results [00:14:01] Bing Chat gains Android home widget and improved sports scores [00:15:59] Americans Know About ChatGPT But Few Use It, Survey Finds [00:17:45] AI eliminated nearly 4,000 jobs in May, report says AI Tools: [00:20:47] HireAI [00:23:22]

More AI and Google for you! We’ve got the latest news from Google recently, with some interesting forecasting for what Google could evolve into by 2033. There is lots of interesting news in Artificial intelligence, including an increase in AI scams to keep an eye out for. Sit back and enjoy this feature of News From the EDGE!  News from the EDGE: [00:04:35] Google Marketing Live 2023, Everything You Need to Know LINK [00:07:57] Google Search Console Performance Report Delayed LINK [00:09:11] EDGE of the Web Title Sponsor: Site Strategics [00:10:20] Google Search of Today Won’t Exist in 10 Years LINK AI Blitz: [00:12:42] Google Opens Access to Search Generative Experience Today LINK [00:15:28] New Superbug-Killing Antibiotic Discovered Using AI LINK [00:17:35] Meta’s Speech AI Models Support over 1,100 Languages LINK [00:20:23] AI Scams Targeting Older Americans LINK AI Tools: [00:24:40] Zipchat - AI Chatbot Powered By GPT-4 LINK [00:25:06] Logic Loop - Query Your Data Conversationally LINK [00:26:04] ED

Get a deeper understanding of schema markup with guest Martha van Berkel, Co-Founder of SchemaApp. Martha gives her insights into validating your schema as well as her suggested approach to updating your existing schema. Plus, some exciting new innovations on SchemaApp to best utilize your SEO presence. It’s all things structured data, here on this episode of the EDGE of the Web podcast! Key Segments [00:02:34] Introducing Martha van Berkel [00:06:52] How Often Should You Review Existing Schema?  [00:11:32] EDGE of the Web Title Sponsor: Site Strategics [00:13:43] The Process of Validating your Schema  [00:18:23] What is Schema Performance Analytics? [00:21:41] Difference Between Onsite and External Schema Libraries [00:26:00] EDGE of the Web Sponsor: Wix [00:31:21] SchemaApp Highlighter [00:33:02] Advice for Aspiring Technology Innovators Thanks to our Sponsors Site Strategics http://edgeofthewebradio.com/site  Wix: http://edgeofthewebradio.com/wix  Follow Our Guest Twitter: @marthavanberkel LinkedIn: Schem

Judith Lewis joins the EDGE team this week to jump into ALL the news we cover. We cover articles from the The Verge, Wall Street Journal, CNN and Search Engine Journal. We’re full up with AI News as well as 3 Barry Blast articles from Search Engine Journal. A full tank - no wonder we’re late on delivery (sorry)! News from the EDGE: [00:04:13] Another search engine hopeful bites the dust [00:09:50] HUGE fine for Meta in the EU [00:15:17] EDGE of the Web Title Sponsor: Site Strategics [00:16:04] TikTok bans have started in the US- just at one state so far [00:21:05] Google’s AI Regulation Wishlist AI Blitz: [00:26:05] OpenAI CEO On AI Oversight: From Disinformation To Data Privacy [00:27:24] OpenAI launches a free ChatGPT iOS app [00:28:41] Apple Bans Employees From Using ChatGPT [00:30:43] AI Tool: BytePods- AI generated daily podcasts [00:32:46] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks Barry Blast from Search Engine Roundtable: [00:33:52] Barry Blast 1: Microsoft Bing Cars For Sale Adds "No Acci

It’s time to own your knowledge graph! Martha van Berkel of SchemaApp shares her perspective on the history of structured data, its pitfalls, and its stabilization. Listen in as she helps guide us in understanding the concept of semantic relationships, but more importantly, hear her call! Get back to BASICS! SchemaApp is trying to train the world, and you can dive in with the CEO of a really fantastic tool! [00:02:21] Introducing Martha van Berkel’s schema journey [00:08:00] How important is Structured Data in SEO? [00:08:39] History of Structured Data for Websites [00:10:15] The Moment the Chaos Stopped [00:11:46] Schema.org: One Ring to Rule Them All [00:15:21] The Definition of Semantics [00:16:51] Think About Schema like the Biological Classification [00:17:36] Solving Schema at Scale [00:19:30] Reporting on the Value of Structured Data Deployment [00:23:16] EDGE of the Web Title Sponsor: Site Strategics [00:24:40] It’s Not Google’s Knowledge Graph, It’s Yours [00:30:06] Friends Don't Let Friends Schema S

Hot after the search announcement at Google I/O conference, Erin, Mordy and Jacob roll through the slew of changes that are coming to SEO. Search Generative Experience will be the coin of the realm, and SEO tools are in red alert! We go through stories from The Verge, Search Engine Land and a series of AI news items. Always a hat tip to Barry Schwartz from Search Engine Roundtable, the SEO prophet. News from the EDGE: [00:02:58] The AI Takeover of Google Search [00:18:58] What are Ads Going to Look Like in SGE? [00:21:17] EDGE of the Web Title Sponsor: Site Strategics [00:22:29] Googles Ad Transparency Center  AI Blitz: [00:24:01] AI experts sound alarm on technology going into 2024 election: ‘We're not prepared for this’ [00:27:48] Amazon working on AI tools to generate videos, images for advertisers [00:28:19] OpenAI rolls out more than 70 ChatGPT plugins including Internet access [00:28:36] Meta Announces AI-Powered Tools To Streamline Ad Processes [00:28:39] Airtable AI Makes Modern AI Accessible A

EDGE of the web host Erin Sparks welcomes back guest Areej AbuAli on this episode. Are you in control of your indexing on Google? Areej gives her professional insight on being in control of your indexability on Google. Bonus: Impact of ChatGPT to SEO’s? Tune in as they discuss the current state of Google’s approach on indexing… right here on the EDGE! [00:02:40] Introducing Areej AbuAli  [00:04:07] Controlling Crawlability and Indexability [00:07:37] Google Filtering Indexing? [00:09:50] Google’s Control on Content [00:12:17] EDGE of the Web Title Sponsor: Site Strategics [00:13:06] Utilizing ChatGPT at Scale  [00:17:13] The Ethical Dilemma surrounding AI  [00:19:00] EDGE of the Web Sponsor: Wix [00:20:57] What Tools Strengthen your SEO Content? [00:24:46] Tips to Aspiring Tech SEO’s  [00:29:08] Areej AbuAli pro advice   Thanks to our sponsors! Site Strategics https://www.sitestrategics.com Wix: http://edgeofthewebradio.com/wix Follow Guest https://www.twitter.com/areej_abuali https://www.linkedin.com/in/are

It’s Here, the AI Blitz section of News from the EDGE. We’ve fought it long enough, now AI News has its own section. We go through a slew of news in digital marketing as well as delve into the fast-moving topics of AI. AI tools will be a regular go-to, making your digital marketing week even more distracting! Join us as we join the Borg! Resistance is Futile….and ChatGPT has a lot to say when going on dates! News from the EDGE: [00:01:59] Really Bad Dad Jokes from Mordy [00:03:12] Leaked over a Google- “We are losing the AI battle” - LINK [00:09:23] EDGE of the Web Title Sponsor: Site Strategics [00:10:02] Could the 10 blue links be going away? - LINK AI Blitz: [00:19:35] Warren Buffet’s Take on AI - LINK [00:21:09] OpenAI’s New Text-to-3D Model - LINK [00:21:58] Announcing the Next Wave of AI Innovation with Microsoft Bing and Edge - LINK [00:23:25] OpenAI’s U-Turn: Not Training GPT-4 On API Customer Data - LINK [00:24:39] ChatPDF (SEO Audit data to Summaries) - LINK [00:25:31] Ray Kurzweil Rebuts Call

It’s time to move to GA4, folks! Google Analytics 4 is upon us - and it’s time to get migrating! We cover a number of articles, but none more important than: (1) Update your WPCode plugin now and, (2) Get to GA4 fast…..the end is nigh! Great articles from Roger Montii, Nicole Farley and, of course, Barry Schwartz. News from the EDGE: [00:05:25] WordPress plugin compromised again! [00:12:40] EDGE of the Web Title Sponsor: Site Strategics [00:13:22] Universal Analytics is still on schedule to shut down on July 1st, but data is available for one more year! [00:16:56] Pinterest and Amazon are partnering with ads [00:19:27] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:20:25] Volatility from the April 2023 Google Reviews Update Barry Blast from Search Engine Roundtable: [00:26:39] Barry Blast 1: Is Google Search Rewriting More Titles Again? [00:28:28] Barry Blast 2: Google Search Update Fixes Some Problematic Site Names [00:29:55] Barry Blast 3: Many SEOs Are Worried About Their Jobs Since Generative

Erin Sparks welcomes guest Areej AbuAli, founder of Crawlina and Women in Tech SEO, to discuss her entrepreneurial journey, what it’s like to grow a community from scratch, the importance of mentorship, and some of the challenges women face in the SEO industry. Join them as they explore what it’s like being an entrepreneur. . . on the EDGE! [00:02:43] Introducing Areej AbuAli [00:05:25] Interest in Technical SEO [00:07:36] Computer Engineering and SEO? [00:08:54] Education in SEO [00:11:01] Enterprise vs. Mid Market/SMB [00:14:35] Technical SEO for the Enterprise [00:16:13] EDGE of the Web Title Sponsor: Site Strategics [00:17:10] The Entrepreneurial Journey [00:19:57] Women in Tech SEO Community [00:22:52] The Challenges of Being a Woman in SEO [00:26:47] EDGE of the Web Sponsor: Wix [00:27:21] Women in Technical SEO Festival [00:29:15] WTS Mentoring Focus [00:33:17] EDGE of the Web Sponsor: SE Ranking [00:34:25] Going International Thanks to our sponsors! Site Strategics https://www.sitestrategics.com Wix

Is Google really retiring its ranking factors of mobile-friendliness, page speed, site security, and on-page experience? What will Facebook do for customers who saw a 500% increase in their CPMs over the weekend because of the bug in their system? These topics and many others are explored by Erin Sparks, Jacob Mann, and Mordy Oberstein on this episode of the EDGE! News from the EDGE: [00:05:45] Retired Ranking Systems Grow as Google Gets Rid of Mobile-Friendly, Page Speed, Secure Sites, and Page Experience Metrics [00:12:38] EDGE of the Web Title Sponsor: Site Strategics [00:13:44] Did You Wake Up Sunday (Or Worse, MONDAY) With a Bit of a Budget Freak Out Over Your Facebook Ads? [00:15:31] New Rules Being Rushed Into Existence by Global Leaders While AI Chatbots and Tools Continue to Grow [00:20:55] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:22:28] Here Is What Changed With The Google Helpful Content Guidance - Page Experience & More  [00:24:45] Google Reviews Updat

What is marketplace SEO? Is it the same as e-commerce SEO? Not necessarily.  Listen to this episode to hear guest Brodie Clark, SEO consultant, discuss the unique challenges with marketplace SEO and what makes it different than e-commerce SEO. Lastly, he and Erin Sparks opine on what the SEO community needs to thrive today. Now let’s join the SEO marketplace and talk marketplace SEO. . . on the EDGE! [00:00:34] Reintroducing Brodie Clark [00:01:48] Marketplace SEO [00:09:39] Top 5 Points for Marketplace SEO [00:15:22] EDGE of the Web Title Sponsor: Site Strategics [00:16:07] Google's Choosing Not to Index Sometimes [00:19:36] User-Generated Content [00:21:57] EDGE of the Web Sponsor: Wix [00:22:31] Localized Content Strategy in Marketplace SEO [00:24:44] Unique Content [00:28:03] What Does the SEO Community Need to Thrive [00:33:04] EDGE of the Web Sponsor: SE Ranking [00:34:38] Fear of Scrutiny Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Wix https://edgeofthewebradio.com/wix

Have you heard about Google’s new Project Magi? Word is that GA4 was just updated to include “one per session” conversion tracking. Jacob Mann, Mordy Oberstein and Erin Sparks tackle these news topics and dive into Google’s latest product review update, its video thumbnail update, and more. Check out the digital marketing news for this week. . . on the EDGE! News from the EDGE: [00:03:50] Google is Developing a New Search Engine and Working on Additional Search Features through Project Magi [00:11:54] GA4 Update Introduces "Once Per Session" Conversion Counting Method to Enhance User Experience [00:14:27] EDGE of the Web Title Sponsor: Site Strategics [00:15:03] Google's April 2023 Update Prioritizes User Experience in Reviews [00:20:03] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:21:12] Google: Most Links SEOs Make To Gain Rankings & Manipulate Search Are Ignored [00:23:43] Google: Just Because A Site Is Good Now, Doesn't Mean It Won't Degrade In Search Quality Late

How have Google’s rich snippets and knowledge graphs evolved over time? What impact will generative AI have on the SERP? What tools can we use to detect AI-written content? Guest Brodie Clark, SEO consultant, and host Erin Sparks explore these questions and many more. Join us for some SEO tomfoolery on this episode of the EDGE! [00:00:39] Introducing Brodie Clark [00:04:45] Living the Agency Life [00:06:41] Making the Transition to a Solo Consultancy [00:09:33] Exceeding Expectations [00:12:07] EDGE of the Web Title Sponsor: Site Strategics [00:15:03] AI & SEO [00:21:04] EDGE of the Web Sponsor: Wix [00:21:38] AI Hallucinations  [00:23:47] AI Detection Tools [00:24:53] Changing Topography of the SERP  [00:28:52] SERP Timeline Resource [00:31:54] EDGE of the Web Sponsor: SE Ranking [00:33:36] You Must Stay on the SERP [00:36:40] Google's AI Web Stories [00:38:44] What are the Best Recent Featured Snippets? Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Wix https://edgeoftheweb

If Facebook enters the AI chat space will he call it ZuckBot? What are Google’s Quality Raters doing with Bard and is it coming to the most popular search engine anytime soon? Jacob Mann and Erin Sparks explore these questions and dive into whether or not Google’s latest core update impacted local search, it’s use of pattern recognition when crawling, and more. Check out the digital marketing news for this week. . . on the EDGE! News from the EDGE: [00:03:28] Meta to Release it’s Own Generative AI this Year. Will it be Named Mark Zuckerberg? [00:07:23] EDGE of the Web Title Sponsor: Site Strategics [00:08:47] Google’s Quality Raters are Keeping Busy with Having to Rate Lousey Chatbot Responses [00:18:45] Bard is Not… Wait, No… Bard *IS* Search? [00:24:26] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:26:00] Google March 2023 Broad Core Update Impact Local Rankings? [00:27:57] Google: We Learn How To Crawl Your Site's URL Patterns [00:30:12] Google: People Searching For You

What impact will AI have on marketing and advertising in 2023? Is Discord a viable marketing channel? What’s it take to build a successful podcast? Join Erin Sparks and guest Greg Finn, partner at Cypress North and host of the Marketing O’clock podcast, as they answer these questions and many more on this episode of the EDGE podcast! [00:00:35] Reintroducing Greg Finn [00:01:48] Marketing O’Clock [00:05:38] Discord Community [00:09:42] EDGE of the Web Title Sponsor: Site Strategics [00:11:14] The Discipline of Recording a Podcast [00:13:18] Lessons from the First Year of Podcasting [00:15:56] AI Content and It’s Use in Paid Advertising [00:18:29] EDGE of the Web Sponsor: Wix [00:24:37] Data Studio to Looker [00:25:36] EDGE of the Web Sponsor: SE Ranking [00:26:50] 2023 Digital Marketing and AI Predictions [00:29:03] What Excites/Bugs You About Your Industry? Thanks to our sponsors! Site Strategics https://www.edgeofthewebradio.com/site  Wix https://edgeofthewebradio.com/wix SE Ranking https://www.edgeofthew