Edge Of The Web - An Seo Podcast For Today's Digital Marketer

Google’s doing what? We have lots of Google news for you today, and some might make you scratch your head. ChatGPT is losing momentum, have they finally hit a plateau? Google SGE is looking a little messy… c’mon Google! Welcome back to another episode of news from The EDGE, bringing you everything you need to thrive as an SEO! News from the EDGE: [00:04:50] Google is making your pages faster, automatically— if your users have Chrome [00:11:56] Over 200 thousand WordPress installs may be affected by a contact form builder plugin [00:13:39] EDGE of the Web Title Sponsor: Site Strategics [00:14:20] Google is limiting the reach of ad campaigns for new advertisers who have not yet established trust [00:19:19] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks AI Blitz: [00:20:31] US Copyright Office wants to hear what people think about AI and copyright  [00:22:38] Reddit launches AI-powered keyword research tool  [00:24:09] We Analyzed Millions of ChatGPT User Sessions: Visits are Down 29% since May, Programm

Sara Taher returns for her second interview segment, this time discussing the necessary strategies SEO professionals need in order to adapt to AI. Erin and Sara explore the challenges facing the SEO channel, the impact of current events on the buyer journey, and the role of AI in content creation. From optimizing video assets to navigating the landscape of content creators, they provide insights and strategies to stay ahead SEO landscape. Sara shares her tactical practices to stay informed in the ever adapting SEO industry. AI is barging into the SEO scene, we're providing precisely what’s needed for you to maintain a competitive advantage on this episode of The EDGE! Key Segments [00:03:19] Introducing Sara Taher  [00:04:45] What Is The Future Of Entity SEO And It's Role In Emerging Technologies? [00:12:41] How Much Traffic Could You Lose When SGE Comes Into Play?  [00:14:40] EDGE of the Web Title Sponsor: Site Strategics [00:15:25] Sara’s Thoughts On Use of AI Content [00:19:27] Integrating AI Into Entity S

Sara Taher is a strong presence in the SEO industry, but oh, so humble.   Erin and Sara dive into the importance of prioritizing user experience, as it is a key connection for navigating SEO intent. We’re migrating from volume concepts of SEO to intent oriented matches.  But clearly, we've heard the call of AI for SEO.  How do they really work together?   You’ve heard it time and time again, quality over quantity, but let’s hear Sara very clearly……it’s about the user.  If you’re not reading their signals, you're not connected. Key Segments: [00:00:36] Introducing Sara Taher [00:01:48] Sara’s History In Digital Marketing  [00:03:35] How Does Entity SEO Differ From Traditional SEO? [00:05:30] Examples of Entity SEO  [00:11:12] How Important is Google’s Knowledge Graph? [00:11:56] EDGE of the Web Title Sponsor: Site Strategics [00:12:42] Looking Into The User Experience [00:19:04] EDGE of the Web Title Sponsor: Brightlocal [00:20:02] How Can You Integrate Entity SEO Into Your Digital Marketing Strategy? [00:23:4

Welcome back to another episode of The EDGE, we’ve got lots of exciting Google news on the plate for this episode. SGE has new additional buildout around educational topics. Many in the U.S have concern with how Google is collecting data from children. Plus, there are speculations of an upcoming search algorithm update.  But best of all - we found the best AI tool for Mordy! AI Spiritual Guidance! Don’t skip a beat, we cover all the Google insights that you need as an SEO, on this episode of The EDGE of the Web! News from the EDGE: [00:04:49] Google Adds New Features To SGE Focused On Education [00:11:09] EDGE of the Web Title Sponsor: Site Strategics [00:12:10] Google’s plan to purge inactive accounts isn’t sitting well with some users [00:15:51] EDGE of the Web Sponsor: Brightlocal [00:17:30] Is Google Collecting Children’s Data For Ads? New Report Sparks Concern AI Blitz: [00:23:30] The new Bing has failed to take any market share from Google after six months [00:26:24] AI-generated art cannot be copyrigh

Sarah McDowell joins the EDGE for her second segment this week. Sarah has a long history with podcasting, as she now co-hosts her fourth show, the SEO mindset podcast. In this episode, we look at navigating the world of podcasting, while maintaining a healthy relationship with your work. Plus, hear all the insider tips on creating your own show and securing those pivotal sponsorships. It’s a podcast about podcasts, you heard that right, We’ve got everything you need to know here on The EDGE of the Web! Key Segments: [00:03:24] Introducing Sarah McDowell    [00:04:53] Sarah’s History With Podcasting  [00:11:58] What Has Sarah Learned In Her Podcast Journey? [00:14:13] EDGE of the Web Title Sponsor: Brightlocal [00:15:11] Should You Get Into Podcasting? [00:23:11] How To Secure Podcast Sponsors  [00:28:24] EDGE of the Web Sponsor: Wix  [00:29:05] Captivate: Free Podcast Course Thanks to our Sponsors! Site Strategics https://edgeofthewebradio.com/site Brightlocal: https://edgeofthewebradio.com/brightlocal  Wix:

Americans FEAR AI! Google and AI news is coming back at ya! Google's toned down HowTo and FAQ results, but fear not, they've launched a GA4 training course perfect for beginners… over a month after full migration. The New York Times won't let you use their content for AI training, and Amazon's cooking up AI tools for sellers. Plus, Americans are spooked by AI – we've got the numbers. Dive into our whirlwind of SEO on this week's News from the EDGE!   News from the EDGE: [00:03:44] Google reduces the visibility of HowTo and FAQ rich results in search  [00:08:16] EDGE of the Web Title Sponsor: Site Strategics [00:09:16] Google Launches Beginner-Friendly GA4 Training Course  [00:11:58] New York Times: Don’t use our content to train AI systems[00:15:38] EDGE of the Web Sponsor: Brightlocal AI Blitz: [00:17:36] New: Bing Search Select Text to Search  [00:18:38] Amazon Reportedly Testing Generative AI Tools For Sellers [00:24:41] Poll Shows Americans FEAR AI  AI Tools: [00:26:12] Guidde [00:27:52] 60sec.site [00:28

Give a warm welcome to this week's guest Sarah Mcdowell! Sarah works as the SEO Manager at podcast management and monetization platform, Captivate, as well as host of her own podcast SEO Mindset. Realizing the common struggles faced by SEO professionals, such as impostor syndrome, burnout, and self-doubt, Sarah and her co-host Tazmin Suleman saw an opportunity to create a platform for open and honest conversations. Thus, the SEO Mindset podcast was born, addressing topics ranging from personal growth to mental health and career development. It has been running for a year now, featuring engaging episodes where the hosts and guests dig deep into specific subjects. The goal? To shed light on the often overlooked areas of the industry and let everyone know that they are not alone in their challenges. In this episode, Sarah shares her journey from studying dance in university to becoming an SEO manager at Captivate. She opens up about her struggles with impostor syndrome and the importance of embracing discomfort

We’re back in business as Mordy makes his return for this episode of the news! This past week Moz held MozCon, unveiling Brand Authority Metric to enable businesses to measure their brand's strength. Google wants all published content to be available to AI for training purposes…how is this healthy for the web? Google’s stirring the pot, but we’ve got what you need to stay in the loop on this week's News from the EDGE! News from the EDGE: [00:05:03] Moz Launches Brand Authority Metric At MozCon With Top 500 US Brands List[00:08:05] EDGE of the Web Title Sponsor: Site Strategics [00:09:13] Google Ranking Algorithm Research Introduces TW-BERT[00:16:20] Google says all online content should be available for AI training unless publishers opt-out[00:24:52] EDGE of the Web Sponsor: Brightlocal AI Blitz: [00:26:37] Nvidia reveals new A.I. chip, says costs of running LLMs will ‘drop significantly’ AI Tools: [00:27:41] VocalReplica [00:28:43] Looka [00:29:17] EDGE of the Web Sponsor: InLinks Barry Blast from Search Eng

Long live the Radish King. Buckle up! Dr. Pete Meyers, marketing scientist at Moz, says the road ahead with AI might be a bumpy one. Find out why he thinks a little bit of panic might be in store for SEOs, as Dr. Pete and Erin Sparks talk about E-E-A-T, What is real vs. fiction in regards to AI, and if there will ever be such a thing as Predictive SEO.  [00:03:16] Introducing Marketing Scientist, Dr. Pete Meyers [00:05:19] AI and SEO [00:06:21] “I think we should panic” - Dr Pete Meyers [00:10:39] E-E-A-T: Product Reviews Update [00:15:18] EDGE of the Web Title Sponsor: Brightlocal [00:16:18] What is real? What is fiction? [00:23:08] Predictive SEO [00:30:40] EDGE of The Web Sponsor: Wix  [00:31:22] Combating against Black Hat Tactics with AI Thanks to our sponsors! BrightLocal: https://edgeofthewebradio.com/brightlocal Wix: https://edgeofthewebradio.com/wix Follow our Guest: https://www.twitter.com/dr_pete https://www.linkedin.com/in/drpete/ https://mastodon.social/@dr_pete  

Mordy’s in a Box! Crystal Carter, Head of SEO Communications at Wix, joins the EDGE team in the absence of Mordy, who evidently has box issues.  A whirlwind of news, we covered X ad revenue (got to have at least 15M impressions, sorry), SGE testing links and Product Rating AI policies.  We dove in to the AI side deeply and came out with a huge win!  We now can all have Mordy’s desk as a virtual background!  This is for all of the #SEO community!  Go to MordysRingTone.com today to download the image for your virtual upgrade! News from the EDGE: [00:05:32] X launches creator ads revenue sharing program [00:10:21] EDGE of the Web Title Sponsor: Site Strategics [00:11:25] Universal Analytics still processing data one month after ‘sunset’ [00:18:08] Google testing links directly in Search Generative Experience snapshot answers [00:23:34] EDGE of the Web Sponsor: BrightLocal [00:24:48] Google Updates Product Ratings Policies On Automated AI Content AI Tools: [00:30:16] 15 YouTube Video Summarizer AI Tools to Check

Guiding the Buyer's Journey After a long hiatus, Marketing Scientist Dr. Pete Meyers is back on the EDGE once again! As a marketing scientist at Moz, Dr. Pete specializes in monitoring the google algorithm. In this episode, Dr. Pete shares his perspective on the SGE generative experience, as well as how site owners can utilize the new SERP. Google, Google, and more Google is what’s in store today. Learn how to seize control of your customer’s journey in this episode of EDGE of The WEB! Key Segments: [00:03:03] Introducing Marketing Scientist, Dr. Pete Meyers [00:13:33] EDGE of the Web Title Sponsor: Site Strategics [00:14:49] Dr. Pete’s Biggest Takeaways from Google I/O  [00:18:42] Should Site Owners Anticipate Traffic Loss?  [00:23:56] How Will Google's Generative AI Change The Buyer's Journey? [00:27:34] Does Google Have The Rights To Your Content? [00:29:05] EDGE of The Web Sponsor: Wix  [00:32:25] Will Google Remove Query Reporting Due To Privacy Purposes? [00:35:14] How Can You Control The Buyer’s Journe

The “X” Factor We’re back for another week of SEO & digital marketing news with lots to cover! Twitter has lost it’s wings as Elon Musk leads a massive rebrand to “X”. Google takes strides in promoting brand trust on the SERP with its latest updates on the misrepresentation policy. Plus, is Apple making moves in the AI space? Get ready to ‘X’pand your SEO game on this ‘X’hilerating feature of News from the EDGE!  And ask Mordy what he thinks about the rebranding…..go ahead, we dare you…. News from the EDGE: [00:05:17] Twitter Announces Coming Restrictions on How Many DMs Non-Twitter Blue Users Can Send [00:13:23] Google updates Misrepresentation Policy with key information on building trust [00:18:44] Washington Post shares SEO and web performance guidelines [00:23:14] EDGE of the Web Title Sponsor: Site Strategics AI Blitz: [00:24:26] OpenAI’s head of trust and safety Dave Willner steps down [00:26:32] Wix AI Site Generator Creates Entire Website: Images, Text – Everything [00:29:51] Rumored ‘Apple GPT’

Glenn Gabe is back for more on The EDGE! Glenn has over 27 years of experience in SEO, plays as a major contributor in the field. This week we discuss the current state of the SEO industry and Google SGE. Glenn gives real life scenarios of mistakes he’s seen throughout the years so you don’t make them yourself. Plus, a some AI talk sprinkled throughout! Stay up to date with the OG himself, on this must-listen feature of The EDGE of The Web SEO Podcast!  [00:00:42] Introducing GSQI SEO Consultant, Glenn Gabe   [00:04:39] Should Sites be Optimizing for SGE? [00:07:25] What Impact Does Featured Snippets Have on Links? [00:11:03] How do Sites Achieve Featured Snippets? [00:12:12] How Can SEO’s Move Forward With AI Content? [00:14:51] How Will Google Respond to the Severe Influx of AI Content? [00:17:21] EDGE of the Web Title Sponsor: Site Strategics [00:18:06] Do AI Tools Provide False Positives on Human Generated Content? [00:21:19] The One Thing Holding AI Back [00:24:01] Beware of the Disavow Tool! [00:35:38]

Has AI Fallen Off? Erin embarked on a sun-filled beach getaway this week. However, fear not, because Mordy and Jacob have taken up the reins to tackle the news for this week. The duo talk Google news, and why they can’t stand SGE. Plus, a decline in ChatGPT satisfaction, could AI be getting dumber? Jacob and Mordy aren’t at the beach but they are drowning in AI… Is this becoming an AI podcast… who knows, but what we do know is we’ve got another great episode here for you on News From the EDGE! News from the EDGE: [00:03:28] Google’s Core Web Vitals INP Issues Email Causing Concern [00:12:25] Google On Fixing Discovered Currently Not Indexed [00:16:40] EDGE of the Web Title Sponsor: Site Strategics [00:17:42] AI vs. Humans - The SEO Content Experiment AI Blitz: [00:25:34] Google expands Bard to more countries, more languages and adds new features   [00:26:36] Is ChatGPT Getting “Dumber”? Usage Drops As Users Complain  [00:29:17] Poll Shows We're Using Google Search Generative Experience Less Often  [00:3

Glenn Gabe, a leading authority in the SEO industry, joins host Erin Sparks on this episode of The EDGE. Glenn has over 27 years of experience in SEO, and is a key educator in the field. In this episode, Glenn shares his insights on how to stay ahead of the curve in SEO. There’s so many insider tips wrapped up in this one folks. Google updates, SERP, blogging and more all on this exciting feature of The EDGE of The Web Podcast! Key Segments: [00:02:31] Introducing GSQI SEO Consultant, Glenn Gabe  [00:07:54] What Sparked Glenn to Begin Educating the SEO Community? [00:10:30] Choosing Impactful Topics When Writing Blog Posts  [00:14:04] Is Volatility on Google Higher Than Ever? [00:19:26] EDGE of the Web Title Sponsor: Site Strategics [00:20:11] What Tools Does Glenn Use To Retrieve Data?  [00:23:06] What Kind of ‘False Flags’ Arise in SEO? [00:33:21] EDGE of The Web Sponsor: Wix  [00:34:03] How Should You Focus on Tracking SERP Features? Thanks to Our Sponsors! Site Strategics http://edgeofthewebradio.com/site

Honorary member of the EDGE, Barry Schwartz, joins the show to discuss what other than Google! There’s some major social media news with the launch of Threads from Meta, and some crazy statistics that come with it. Plus, it's time to channel your inner Schwarzenegger, AI just got a little more terrifying. AI is everywhere, Google is calling the shots, and Threads is smashing records! Lots of exciting news for you on this week's rendition of News from the EDGE! News from the EDGE: [00:03:14] Google Details SEO Guidance for Content Syndication Partners [00:12:55] Google Ads Launches New Tool to Help Marketers Connect With Gen Z [00:16:00] Threads Reaches 100 Million Members in Record Time [00:19:45] EDGE of the Web Title Sponsor: Site Strategics [00:20:40] Google Analytics Violates GDPR, Says Swedish Watchdog AI Blitz: [00:21:53] Code Interpreter Comes to all ChatGPT Plus Users - ‘anyone can be a data analyst now’  [00:22:45] OpenAI Introduces a Team Dedicated to Stopping Rogue AI [00:23:59] Google Calls for Pu

Is extending your website content to an international audience right for your brand? International SEO expert Gemma Houghton joins the EDGE once again to discuss the strategies and steps needed when expanding an organization into the international SEO realm. Likewise, why it’s crucial to consider culture and diverse perspectives when translating your website for an international audience. Join us on a global journey as we explore international SEO during this episode of The EDGE of the Web Podcast! Key Segments: [00:03:12] Introducing Director of Marketing at Web Certain, Gemma Houghton [00:04:40] How do you enter the international SEO space with a client? [00:07:03] The best way to structure international website URL [00:10:00] What is hreflang and what does it signal to search engines? [00:15:59] What practices should an organization consider when deploying international SEO? [00:18:47] EDGE of the Web Title Sponsor: Site Strategics [00:19:48] Differentiation of content based on culture when translating web

The triad is back amidst Jacob’s return… but also joining the show this week is Toronto based SEO consultant Jess Joyce to discuss some recent Google changes that are leaving Canadians high and dry. Plus, recent changes that make you wonder, is Twitter tumbling to a point of no return? More AI, More Google, and all things SEO on this feature of News from the EDGE! News from the EDGE: [00:03:18] Google removes Canada news links in response to Online News Act [00:17:15] Twitter Didn’t Just Block Unregistered Users, It Blocked Google Search  [00:21:52] EDGE of the Web Title Sponsor: Site Strategics [00:22:45] Ultimate Member WordPress Plugin Vulnerability Allows Full Site Takeover [00:25:34] GA4 Readiness: 23% Have Fully Adopted, 50% Still Learning, 16% Yet To Begin [00:27:23] EDGE of the Web Sponsor: Inlinks AI Blitz: [00:28:41] AI is going to be used to decipher ancient languages  [00:28:51] AI is going to tackle climate change AI Tools: [00:29:40] Supertools [00:29:54] Submagic  Barry Blast from Search Engine

Jacob’s off this week, and the two annoying ones go at it…..at the News from the EDGE, of course! We take on AI warnings from Gary Illyes, and news from Google about things new and gone……And to tie this all up in a bow, we cover the fact that a study shows that developers who are TRAINING AI are actually cheating and using AI to train AI. Yeah - that’s happening. Nothing could go wrong there Giving the news from the upcoming Skynet, for the end of June 2023. News from the EDGE: [00:05:29] There’s something new in Google Search Console [00:09:55] EDGE of the Web Title Sponsor: Site Strategics [00:10:26] There’s something gone from GA4 [00:13:46] And YouTube says - “No More Confusion” from Fan Accounts [00:16:02] EDGE of the Web Sponsor: Inlinks AI Blitz: [00:17:05] Google's Gary Illyes: Don't Use AI & LLMs To Diagnose SEO Issues [00:20:00] AI Topics From Google Search Central Live Tokyo [00:22:46] Study shows developers training AI are using AI AI Tools: [00:25:22] 5 Useful ChatGPT Plugins  [00:27:20] Auto

In this episode, Director of Marketing at Web Certain, Gemma Houghton, joins the show to discuss her expertise in International SEO. Gemma gives great insight into the nuances associated with SEO, and marketing across the pond. Enjoy all the in’s and out’s of SEO on a global level on this week's episode of The EDGE of The Web Podcast! Key Segments: [00:02:59] Introducing Director of Marketing at Web Certain, Gemma Houghton [00:07:39] What is international SEO for an Organization? [00:09:00] Multilingual SEO Opposed to International SEO [00:11:55] What is the Concept of Internationalization? [00:13:44] Globalization vs. Internationalization  [00:16:01] EDGE of The Web Title Sponsor: Site Strategics [00:16:48] Biggest Opportunities and Misconceptions in International SEO  [00:21:31] What Does International SEO do for a Brand? [00:23:12] EDGE of The Web Sponsor: Wix  [00:24:05] How do you Forecast Potential Investment and Potential Return?  [00:26:12] What’s the Hardest Form of International Marketing to Get Int