Synopsis
Edge of the Web is a weekly digital marketing podcast discussing all things within SEO, Social Media, Content Marketing and more!. Hosts Erin Sparks and Tom Brodbeck discuss the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at http://www.edgeofthewebradio.com/ to see all of our past shows and videos.
Episodes
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Identifying Outdated SEO Techniques – Show 106
30/09/2014 Duration: 45minThe Industry’s Favorite SEO Podcast #EDGETALK : Old SEO Techniques That Don’t Work! Have you ever wanted to know what are the outdated techniques in the area of Search Engine Optimization. Wouldn’t it be nice to armed with that information, the next time you talk to your web guy (or […] The post Identifying Outdated SEO Techniques – Show 106 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
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Ditching the Keyword Ranking Reports – Show 105
23/09/2014 Duration: 45minThe Industry’s Favorite SEO Podcast #EDGETALK : Goodbye Keyword Ranking Reports! (Thanks Google Pigeon!) If you have been watching your site’s performance on search engines over the last few years, you most likely have been paying attention to one thing in particular – the rank of your site on terms […] The post Ditching the Keyword Ranking Reports – Show 105 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
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Email Newsletters Best Practices – Show 104
16/09/2014 Duration: 45minSEO Radio Podcast #EDGETALK : Email Newsletters Are you messing up your email newsletter? There – I’ll just say it! Newsletters are a powerful tool to promote your business and attract and retain new clients. We have some tips to help you avoid the most common blunders. ALSO: Another great […] The post Email Newsletters Best Practices – Show 104 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
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Kottages 4 Kids & Bloomerang – Show 103
09/09/2014 Duration: 45minThe Industry’s Favorite SEO Podcast #EDGETALK : Kottages 4 Kids, Bloomerang and Non-Profits If you didn’t hear our show last week, we talked about social media and how it helped the ALS Ice Bucket Challenge – and what a great fundraiser it was. We’re continuing our discussion regarding fundraising social […] The post Kottages 4 Kids & Bloomerang – Show 103 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
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Lessons from the Ice Bucket Challenge – Show 102
04/09/2014 Duration: 45minThe Industry’s Favorite SEO Podcast #EDGETALK : Ice Bucket Challenge Alright, we’ve got to talk about this – The ALS Ice Bucket Challenge! This has been a HUGE social media viral moment. Are there actual lessons that we can learn here for our own social media campaigns?? ALSO: Why your […] The post Lessons from the Ice Bucket Challenge – Show 102 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
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How To Create Shareable Content – Show 101
26/08/2014 Duration: 45minThe Industry’s Favorite SEO Podcast #EDGETALK : Shareable Content Did you know that there are still a few simple hacks left that you can start right now that will make your content more shareable? In short, we began wondering what makes on headline more likely to be shared than another? […] The post How To Create Shareable Content – Show 101 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
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Pigeon Droppings and Site Strategics’ 10-Year Anniversary – Show 100
20/08/2014 Duration: 45minThe Industry’s Favorite SEO Podcast #EDGETALK : Google Pigeon Update In the past few days, Google has silently rolled out changes to their search algorithm that have a direct impact on local search. Many search experts have dubbed this the “Pigeon” release. This has a major impact on your Local […] The post Pigeon Droppings and Site Strategics’ 10-Year Anniversary – Show 100 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
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10-Minute Adwords Optimization Checklist – Show 99
05/08/2014 Duration: 45minThe Industry’s Favorite SEO Podcast #EDGETALK : PPC Checkup AdWords is quite a complex tool, one that not everyone can understand. That leaves many people in the dark about arguably one of the most important aspects of online marketing. Many businesses prefer to outsource the task. But don’t you want know whether […] The post 10-Minute Adwords Optimization Checklist – Show 99 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
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Social Media Advertising & Citation Resources – Show 98
29/07/2014 Duration: 45minThe Industry’s Favorite SEO Podcast #EDGETALK : SOCIAL ADVERTISING With the increasing amount of time spent on Social Media – many brands are opting to take advantage of the paid advertising options available. It’s an attractive option for many brands in search of connecting with customers and seeing a tangible […] The post Social Media Advertising & Citation Resources – Show 98 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
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How To Do Keyword Research – Show 97
18/07/2014 Duration: 45minThe Industry’s Favorite SEO Podcast #EDGETALK : HOW TO DO KEYWORD RESEARCH While Google’s kept us on our toes with all those algorithm changes they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. That’s how your online user finds […] The post How To Do Keyword Research – Show 97 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
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10 Web Form Tweaks For Better Leads – Show 96
05/07/2014 Duration: 45minThe Industry’s Favorite SEO Podcast #EDGETALK : 10 WEB FORM TWEAKS FOR BETTER LEADS Getting the Leads >> That’s why you have a website, and that’s what you have invested in over the years. Getting a better website, getting higher rankings on search engines. Doing all the steps that we […] The post 10 Web Form Tweaks For Better Leads – Show 96 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
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Lessons from Bad Copy – Show 95
30/06/2014 Duration: 45minThe Industry’s Favorite SEO Podcast #EDGETALK : LESSONS FROM BAD COPYWRITING We’ve all read copy that makes us cringe. Sometimes it’s hard to put a finger on exactly what it is that makes the copy so bad. But, its lack of appeal doesn’t go unnoticed. We’re showcasing some lessons to […] The post Lessons from Bad Copy – Show 95 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
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Google’s Panda 4.0 Update and What It Means For Ecommerce – Show 94
14/06/2014 Duration: 45minThe Industry’s Favorite SEO Podcast #EDGETALK : Panda 4.0 and Ecommerce Panda 4.0 has arrived. The update follows on the same theme of punishing websites with very little content, duplication or auto generated content. But what does actually mean to a business running an eCommerce website relying on search engines […] The post Google’s Panda 4.0 Update and What It Means For Ecommerce – Show 94 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
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All About WordPress – Show 93
09/06/2014 Duration: 45minSEO Radio Podcast #EDGETALK : ALL ABOUT WORDPRESS Since 2003, WordPress has become the go-to content management system for web developers. In fact, WordPress has been downloaded well over 60 million times since its existence and 409 million people view over 14 billion pages from WordPress websites each and every […] The post All About WordPress – Show 93 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
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Words to Avoid using on Landing Pages – Show 92
24/05/2014 Duration: 45minThe Industry’s Favorite SEO Podcast #EDGETALK : WORDS TO STOP USING ON YOUR WEB SITE Let me guess…You’re an honest person. Genuine, helpful and frank. You work hard to write good copy for your website. You avoid sleazy sales talk. You ignore marketing drivel. But could it be that a dash […] The post Words to Avoid using on Landing Pages – Show 92 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
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Interview Jason Bourg of WDD Software – Show 91
17/05/2014 Duration: 45minThe Industry’s Favorite SEO Podcast #EDGETALK : Enemy of Success – the Fixed Bid Project What is the challenge to every professional service or consultant firm? It’s the estimate – clients want you to commit to it, and so do you. That’s how you got the job right? What happens when […] The post Interview Jason Bourg of WDD Software – Show 91 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
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Scientific Guide to Writing the Best Tweet – Show 90
10/05/2014 Duration: 45minSEO Radio Podcast #EDGETALK : SCIENTIFIC GUIDE TO THE BEST TWEETS Ever wanted to know the secret tricks to doing something the right way? If you’re focused on online marketing, you’re going to always be looking for the best guide, the quick answers and when it comes to Twitter…. How […] The post Scientific Guide to Writing the Best Tweet – Show 90 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
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How To Deal With Negative Reviews – Show 89
03/05/2014 Duration: 45minThe Industry’s Favorite SEO Podcast #EDGETALK : SPINNING NEGATIVE REVIEWS INTO GOLD “There are people on this earth who just don’t want to be happy.” As business owners, we have to be ready to deal with these people when they unleash their wrath on our business online. However, it’s critical to […] The post How To Deal With Negative Reviews – Show 89 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
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What You Thought You Know Sbout CRO is Wrong – Show 88
26/04/2014 Duration: 45minSEO Radio Podcast #EDGETALK : WHAT YOU THOUGHT YOU KNEW ABOUT CRO IS WRONG Conversion is a key element in your paid search strategy; after all, if you’re not actually turning lookers into buyers at a high rate, what are you advertising for? Conversion rate optimization enables you to maximize every […] The post What You Thought You Know Sbout CRO is Wrong – Show 88 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.
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How To Convert The Lost Visitor – Show 87
19/04/2014 Duration: 45minThe Industry’s Favorite SEO Podcast #EDGETALK : CONVERTING LOST VISITORS They came and left. Without even leaving you a like. It’s the visitor to your website, the ones we don’t connect with in any way. You’ve given it all you’ve got to bring prospects to your website. But, then, the next […] The post How To Convert The Lost Visitor – Show 87 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.