Edge Of The Web - An Seo Podcast For Today's Digital Marketer

Is your marketing content cheating on you? You think your content may be OK, but could it actually be sending your prospects to your clients and away from what you want them to do on your website? We are talking this week to Amy Harrison, a copywriter based in Brighton […] The post EP 206: Is Your Copy Selling You Short? w/Amy Harrison appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Welcome to episode Doscientos Cinco (Episode 205) as we welcome Zeph Snapp, CEO of Altura Interactive, on the podcast this week. In the previous 204 episodes of this podcast we’ve never tackled the topic of International SEO and translating content – so we had to have Zeph on to tackle […] The post EP 205: Localizing Your Translated Content & Translation Fails w/Zeph Snapp appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Talia Wolf is one of the industry’s top conversion optimization specialists and she joins us this week to tell us about her new CRO class, Emotion Sells: The Masterclass. She has taught conversion rate optimization on stages such as Google, Unbounce, MozCon, Search Love, CXL Live, and Learn Inbound. We […] The post EP 204: Emotion Sells: The Masterclass & Harry Potter w/Talia Wolf appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

As we start coming to the end of 2016, we try to get a handle on all the different tactics in digital marketing. And one of the most important tactics, that is constantly changing, is PPC. It’s a huge environment to talk about and we going to be talking to […] The post EP 203: How To Survive & Thrive at SMB PPC w/Kirk Williams appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

We are excited to be joined this week by Garth O’Brien, the Director and Global Head of SEO at GoDaddy, to discuss with him how he manages his team of SEOs and creates/implements a global SEO strategy. Plus, we also talk with Garth about how to change a company culture […] The post EP 202: Managing a Global SEO Strategy w/Garth O’Brien appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Jason White, the current Director of SEO at Hertz (and former VP of SEO and SMM at DragonSearch), joined us this week for our 201st episode of Edge of the Web. Jason started his new job with Hertz within the last month and is putting together his task list and […] The post EP 201: In-House SEO vs. Agency SEO w/Jason White appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Edge of the Web started on the local airwaves in Indianapolis on February 4, 2012. We’ve come a long way in the 4+ years and are now broadcasting in our own studio! And nothing goes better with your 200th episode than some steak, and Prime 47 stepped up and delivered! […] The post EP 200: Steaks, Spirits, & SEO appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

As digital marketers, do you know when your message isn’t hitting the mark? Or more importantly, why? Solving the “what” the customer is looking for is not the equation, but the “why” they are looking for should be the goal of digital marketing. So this week we are bringing on […] The post EP 199: Finding the Why in Your Digital Marketing w/Steve Hammer appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Ian Mackie, the Director of Social Advertising at Point It, joins us on the show this week to discuss the importance of Social Media Ads for your marketing campaign. Some of the topics we cover with Ian are: Why are other social media networks so far behind Facebook in social […] The post EP 198: Social Media Ads w/Ian Mackie appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

In a recent Moz webinar, Amy Balliett, CEO of Killer Infographics described “Visual Communication” as: graphically represents information to efficiently and effectively create meaning – & when necessary, a limited text is included to explicate the meaning. There is no doubt that visual communication is a powerful tool for marketers […] The post EP 197: The Value of Visual Communication w/Amy Balliett appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

What a trip is has been! We started this journey over four years ago, recording in a small radio station here in Indianapolis, and leveling up, over time. There’s been a lot of episodes, and huge amount of work for this shop of ours, and today we celebrate a big […] The post EP 196: Rand Fishkin Interview – Penguin 4.0, Moz Layoffs, & Running a SaaS appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Steve Guberman, Director of Search Marketing of GolfNow.com, dives deep into Google Tag Manager with the EdgeTalk crew this week. Most search marketers are familiar with the Google Tag Manager tool, but how well do you know what all it actually can do? With a little imagination, Google Tag Manager […] The post EP 195: Google Tag Manager Hacks w/Steve Guberman appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Luca Senatore, Director of Strategy at Genie Goals, joined us from Cambridge, United Kingdom this week! We were very excited to talk to Luca and get some of his thoughts and tips on paid search marketing for retail eCommerce websites. Luca’s team at Genie Goals has some great tips for […] The post EP 194: Retail eCommerce PPC Strategies w/ Luca Senatore appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

There is a constant struggle in marketing with outreach and marketing. The evolution of what works, what is sincere and authoritative, how it benefits a brand short term and long term…these are issues that can define successful campaigns from failures. This podcast we talked to Cosette Jarrett, Outreach Specialist at […] The post EP 193: Combining SEO & PR – Learning From Failed Pitches w/Cosette Jarrett appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Jenny Halasz, president of JLH Marketing, joins us on the show this week. According to the bio page on her company website, Jenny is a respectable business owner by day and an SEO geek by night. She has over a decade of experience in search engine optimization and has spoken […] The post EP 192: Reviewing the Latest Google Updates w/Jenny Halasz appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Erin Robbins – President of GinzaMetrics Our first in-studio guest! Erin Robbins, President of GinzaMetrics, was in Indianapolis for the day so rather than joining us via Skype, she decided to just show up in person! Erin has been working in the analytics […] The post EP 191: Connecting SEO & Content Marketing w/Erin Robbins appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Michael King – Founder/Managing Director of iPullRank Michael King, Founder and Managing Director of iPullRank, joins us on the podcast this week to discuss a new report released by his company called the Vector Report. This report looked at the INC500 and then […] The post EP 190: Vector Report, AMP, Fatherhood, & Moz w/Michael King of iPullRank appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Kris Reid – Chief Boss Man of Ardor SEO What is it like to run an SEO agency from around the world? We’re talking to Kris Reid, owner of the Philippine-based Ardor SEO today on the podcast. We’re also going to spend some […] The post EP 189: Growing an Agency Overseas & Intention Marketing w/Kris Reid appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Corey Northcutt – CEO of Northcutt We’re talking to some Chicago brethren in the search engine optimization land today. We are talking to Corey Northcutt, CEO of Northcutt, a digital marketing agency located in Chicago. Corey has created a great resource, a list […] The post EP 188: eCommerce SEO Tips & Google Ranking Factors w/Corey Northcutt appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

The Industry’s Favorite SEO Podcast #EDGETALK : Andrew Shotland – CEO & Founder of Local SEO Guide There is a lot of movement on the Local SEO front, and we’ve been striking gold on our interviews with top thought-leaders in the digital marketing industry. This week we’re taking Local SEO/Location […] The post Andrew Shotland – 2016 Local SEO Ranking Factors – Show 187 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.