Edge Of The Web - An Seo Podcast For Today's Digital Marketer

It was nearly one year to the day when we last talked to Nicholas Chimonas, head of Technical SEO at Page One Power, on Edge of the Web. Last May, we had Nicholas Chimonas on the show to talk about the 2016 Link Building Survey he conducts for Moz. This time on the show, however, we wanted to talk to Nicholas to talk about link building and the changes he's seen happen in the past year. And the 2017 Link Building Survey is out and if you are in the marketing industry, you are able to fill out this survey! Plus, we break down the latest updates from Google, Facebook, and recap this year's Google I/O. All this week on Edge of the Web Radio!

How do you create the content your audience wants? The likes, the comments, the shares....the lack of likes, comments, shares, sentiment, the amount of total brand conversation - these are all data points in your focus group of how your audience is perceiving your brand. On this show, we are talking to Stacey Jaffe, the Vice President of Digital Content and Channels for Teach for America, who had just spoken at the Digital Now conference in Orlando, Florida. Stacey and her team are creating content for Teach for America by staying true to their "north star". Find out more about this and more, today on the Edge!

Casie Gillette, the Senior Director of Digital Marketing at KoMarketing, leads digital marketing strategies for their clients and plays an integral part of the leadership team. With over 10 years of industry experience, Casie regularly speaks about search and social at some of the top marketing conferences in the country like SMX, SearchLove, PubCon, and HeroConf. Within the last month, she has spoken at two different conferences, SMX West and HeroConf, and we wanted to recap those presentations she gave for this episode!

Ryan Shelly is the founder and CEO of Shelly Media Arts - a growing digital marketing agency based out of Melbourne, Florida. What started out as a side-gig for Ryan while he toured solo became a full-time job after his second child. And the last two years he's seen 10x growth as his agency continues to grow and help their clients. Ryan joined us on the show this week to discuss authenticity and empathy. A lot of businesses and marketers seem to ignore this step when writing their content. Plus, it helps with SEO! Listen to Erin, Tom, and Ryan discuss why this is so important to your marketing today on the EDGE!

Robert Rose, the Chief Strategy Officer for the Content Advisory, joined us on the podcast this week! Robert has worked with more than 500 companies, including 15 of the Fortune 100 and has provided marketing advice for brands like Capital One, Dell, Hewlett-Packard, Microsoft and others. He is also a co-host of the podcast PNR's This Old Marketing - which is consistently ranked as a top marketing podcast with more than one million downloads a year. Robert has written two books, "Experiences: The 7th Era of Marketing" & "Managing Content Marketing", with a third due out later this year called "Killing Marketing." We have been big fans of Robert Rose for quite a while now and we were able to grab an hour of his time to talk a variety of marketing topics including: social media, live video, programmatic advertising, but mainly focusing on content marketing and storytelling for your business. Plus, we learn about his show that appeared on Showtime as well as a play that made a run on Broadway!

Jeff Sauer, the founder of Jeffalytics, joins us on the podcast this week to talk about his different online courses he provides for digital marketers. Jeff has been focusing on improving the number of qualified digital marketers by providing tangible courses in Google AdWords, Google Analytics, and running a digital agency. He also uses this passion of teaching to help today's college students learn digital marketing, as most colleges don't provide those types of skills. Plus, we find out that Jeff and his wife have been living out of a suitcase for the last two years and living in AirBNB houses. Check out this fun podcast today!

We have a special show for you today! Mark Schaefer, Executive Director of Schaefer Marketing Solutions, has just released his newest book and we were able to grab an hour of his time last week. His new book is called Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age is the first book of that will teach you how to build your own personal brand and become “known.” This book gives step-by-step instructions from some of the most successful people on how they focused their efforts, created a plan, and was able to build that personal brand. Mark Schaefer spent over 15 months writing and interviewing people all over the world for this book to find out how they became known. With this book, Mark even included a Workbook that gives you exercises and other bonus material to get you started in developing your own personal brand. If you are interested in buying this book, please click here!

Amy Bishop is the Director of Digital Marketing & Technology at ZirMed, a financial and clinical performance management tool for healthcare organizations. Amy joined us on the podcast this week to talk about her role with ZirMed and how she focuses her company's marketing towards the long sales cycle. What marketing can/should your company do if you are in a similar industry as healthcare? Find out some great tips and more this week with Amy Bishop! Download our show today or subscribe to our show on iTunes, Google Play, SoundCloud, TuneIn, iHeartRadio, or Stitcher! Sponsor One of the sponsors of Edge of the Web SEMRush - the world's leading competitive intelligence and keyword research tool trusted by over 1 million online marketers every day. If you want to see exactly where your competitors are advertising online, then head over to semrush.com/edgeoftheweb to get your 14-day free trial today!

Frederick Vallaeys is the Cofounder and CEO of Optmyzr - a PPC tool for advertisers and agencies. Frederick worked at Google for 10 years as a Google AdWords Evangelist and was also a member of the team that created the AdWords Editor. He has a passion for simplifying the AdWords space with scripts and automation. We had a great time talking with Frederick and we encourage you to check out their PPC toolset! Also, this last week we met a great group of college students from Ball State's CADMA program (Center for Advancement of Digital Marketing & Analytics). The program aims to provide students with hands-on experience with marketing technology and get experience in working as a digital marketing agency. They are a one-of-a-kind program for colleges and since they were in our backyard, we wanted to get them on the show! Be sure to follow their group on Facebook to keep up with the program!

We have interviewed guests all over the world but rarely do we get to talk to someone locally like we did this week. Kyle Lacy, the new VP of Marketing of Lessonly, joined us in our studio this week. Kyle's career began in Indianapolis having roles with ExactTarget and Salesforce Marketing Cloud before heading off to Boston to work with OpenView, a venture capital firm with over $715M under management focused on expansion-stage software companies. But has moved back to Indianapolis (about three weeks ago!) to take this role with Lessonly. Kyle has spoken at conferences all over the world and is even the author of Twitter for Dummies. In this episode, we talk about getting investment dollars for Indianapolis, what he means by "The Knowledge Divide", and his childhood desire to be a Civil War reenactor. Check out this great episode with Kyle Lacy and we hope to have him on the show again in the near future!

Paddy Moogan, the former florist and law student, is the co-founder of Aira, a digital marketing agency based in the UK. Paddy is a well-known SEO and has been working in SEO since 2004 when he was meant to be studying for a law degree and got bored. He was the VP of Operations at Distilled before leaving in 2015 to start Aira. Paddy is also the author of "The Link Building Book" and has spoken at a number of different conferences including SMX Sydney, MozCon, BrightonSEO, SES, Marketing Festival and SAScon. In this podcast, Paddy wanted to talk with us about the lessons he has learned in running an SEO agency for the last two years. Like I said earlier, he started Aira in 2015 and it has now grown to 12 people! What has he learned and what advice can he give to other agency owners. Plus, we saw a great presentation that Paddy did at last year's BrightonSEO conference called, "Sustainable Content Marketing." We wanted to discuss with him some of the points he made in that presentation and how you can use them

Maureen Jann is the Director of Marketing at Point It and host of the podcast Fine Point Digital Marketing. We had a great discussion with Maureen and covered a variety of topics. Mainly, we focused on branding, programmatic advertising, and her love of crochet and fancy shoes! What are programmatic ads and what tools do you need to use for programmatic? Maureen breaks all of that down in this episode (and be sure to download her whitepaper, link is below!) Plus, in the MarTech segment, Douglas Karr talks about his experience with programmatic ads as well. Download our show today or subscribe to our show on iTunes, Google Play, SoundCloud, TuneIn, iHeartRadio, or Stitcher!

Mike Arnesen is the owner and CEO of Upbuild, a 100% remote consulting agency that specializes in end-to-end optimization. Mike joined us on the podcast from his home office in Portland, OR and we wanted to talk with him about his unique way of running an agency. Upbuild is not your average consulting agency. They have a small team and each team member is only in charge of four clients...that's it. They also vote on whether they should work with a new client, and if it is not unanimous, then they don't work with them. And did I mention they are all remote? Mike is also very passionate about culture and has great thoughts on building company culture. He even wrote a great blog for one of their clients about how he built his culture-first company. Listen to our latest podcast in the player below! Time Stamps 4:45 - Start of the News 18:55 - Start of Interview

Larry Kim, the founder and CTO of Wordstream, joins us on the podcast this week from a snowy Boston to discuss a variety of topic including RLSA, Machine Learning, Rank Brain, SEO Predictions for 2017 and his fascination with Unicorns. Larry Kim founded WordStream in 2007 as a consultancy while it funded a team of engineers to develop and design software for search engine marketing automation. He is also a frequent blogger for Search Engine Land, Search Engine Journal, Moz, Inc. Magazine, and others. In our conversation, we dive deep into PPC and SEO with Larry and we find out more about his history, his 2-year-old son (#PPCKid), and his thoughts on the future of digital marketing. It was a fun interview with Larry and we hope our listeners enjoy our conversation! Sponsor One of the sponsors of Edge of the Web SEMRush - the world's leading competitive intelligence and keyword research tool trusted by over 1 million online marketers every day. If you want to see exactly where your competitors are advertising o

Five years ago we started a radio show on the northside of Indianapolis. We broadcasted live at 8 a.m. and decided to save the show as a podcast. In those five years, we've added Douglas Karr to the show, moved to a different radio station, to now broadcasting out of our own podcast studio in downtown Indianapolis. Thank you to everyone who has listened in the last five years! On this special 5th anniversary episode, we are lucky to be joined by Dan Shure, Founder of Evolving SEO, and fellow podcaster - the host of Experts on the Wire. Dan and his wife Sarah run Evolving SEO together in Worcester, Massachusetts and he's also an associate at Moz. We had a great conversation with Dan about SEO which focused on how to find gaps in content, which he called "Opportunity Gaps." Plus, we discuss how branding/advertising and SEO can intersect and can you make improvements to your homepage's meta description? You bet you can! Listen to Dan talk about how Macy's fails at this but gives several examples of who has great

Ronell Smith is a content strategist from RS Consulting as well as a Moz Associate. Ronell works with a lot of big brands in his organization and we wanted to pick his brain about how he helps clients develop a content strategy and customer experience through the content. As he says in the podcast, marketers spend too much time focused on what content is and not what it does. Content is a noun - it is people, places, and things. Plus, we talk a little bit about his latest blog on Moz.com - how to do effective email outreach. This week on MarTech, Douglas Karr talks about an interesting infographic from Salesforce explaining about how to create a customer journey map. All these things and more, this week on the Edge!

Google Analytics is a wonderful tool that many marketers and websites use, but many marketers make mistakes in Google Analytics when it comes to campaign tagging. Well, we got a hold of Annie Cushing, the founder of Annielytics, to discuss how to make the best of your marketing efforts within Google Analytics. Some of the topics we cover include: - Campaign tagging - Creating Custom Channels & Dimensions - Filtering out spam traffic This is a deep-dive into Google Analytics, so if you are a beginner to Google Analytics, we recommend that you have your analytics account open to help you know what we are talking about. Plus, we catch up with Douglas Karr of the Marketing Tech Blog to discuss one of his latest blogs titled: "What Strategies, Tactics, and Channels Should Marketers Focus on in 2017" A great episode this week on Edge of the Web!

Mathew Sweezey, the principal of Marketing Insights at Salesforce, joins us on the podcast this week.  Mathew has spoken at over 50 conferences this past year and his group at Salesforce has released some interesting statistics this past year.  This episode we are talking about the study called "The State of the Connected Customer" and how it relates to B2B companies and B2C companies.  Plus, Mathew is focused on writing his new book that will be released in early 2018. A title for the book has not been decided upon, but we discuss a good amount of the book's content in this episode.  Also this week we talk with Douglas Karr of the Marketing Tech Blog and find out who were the most loved MarTech companies of 2016.  All this and more, this week on the EDGE!   SHOW NOTES: 6:45 - Start of News Segment 16:15 - Start of Interview with Mathew Sweezey 1:03:35 - Beginning of Segment with Douglas Karr  

Dana DiTomaso is the President & Partner of Kick Point and we are excited to have her on the podcast this week to discuss branding and branding strategy! Is your business struggling with your brand? Do you even know you struggle with your brand? Well, listen to this podcast to learn from one of the industry's best. Plus, some big changes are happening to the Marketing Technology Blog - so we check in with Douglas Karr about the latest updates. Plus, should you ditch your elevator speech when going to a networking event? Doug explains how you can get more out of these events by doing so!

Joanna Wiebe, co-founder of Copy Hackers and Airstory, joins us on the podcast this week to discuss conversion copywriting. Joanna has helped businesses like Invision, Shopify, Crazy Egg, Rainmaker/Copyblogger, BT, AVG, and Tesco optimize their copy. She also works with research partners like Buffer, Wistia, and MadMimi to test some […] The post EP 207: Conversion Copywriting – Writing Sales Copy for Your Audience w/Joanna Wiebe appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.