Perpetual Traffic By Digitalmarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

Dogs in cowboy hats. Darth Vader hanging out with Jack Sparrow. Spider-Man browsing a cereal aisle. Imagine how uncanny your creatives would be if you could create such surreal images using AI.On today's episode, Ralph and Kasim sit down with Patrick Gilbert from AdVenture Media Group to discuss digital advertising in the age of AI and automation.AI-generated art is the new king of graphic design, and for good reason; the technology is the easiest and fastest way for anyone to build original artworks from scratch. But what can a digital marketer do with AI-generated art? Tune in to hear Patrick describe how marketers can use AI to generate original creatives from prompts that can be as simple as "man riding a bike."IN THIS EPISODE, YOU'LL LEARN:Why creatives are now more important than everThis week's nugget: Marketers must learn about AI-generated artAI-generated art is the future of creative developmentWhy brands must focus on providing value for their clientsHow AI-generated art will transform marketing fo

How much research is enough for writing copy and creating ad content?We all know that effective marketing is all about researching your customer avatar, unique product features, and why buyers buy from you. However, if you're like most marketers, you're probably not doing enough. You struggle maxing out return on ad spend because your research only shows you gender, age, or income.On today's episode, Ralph and Kasim break down part two of a recent case study involving a business that helps directors, VPs, and seasoned executives land their dream job. The duo reveals how they used the Customer Acquisition Amplifier(CaAmp) to increase booked calls by 230%, drop the cost per booked call by half, and double their revenue - all in less than 3 months.  IN THIS EPISODE, YOU'LL LEARN:Using CaAMP to drive client resultsThe type of ads that work for all types of businessesWhy not all leads are created equalGated content dos and don'tsConversion tracking and why it's importantWhy testimonials video ads are eff

What is the most powerful type of messaging across all industries and advertising platforms?On today's episode, Ralph and Kasim break down a recent case study involving a business that helps directors, VPs, and seasoned executives land their dream job. The business wanted to reduce the cost for booked calls to less than $200, get at least 20 booked calls a week, and eventually grow its revenue. After implementing the Customer Acquisition Amplifier, Ralph and his team increased booked calls by 230%, dropped the cost per booked call by half, and doubled their revenue - all in less than 3 months.  Tune in to hear Ralph share what they did, the changes they made, where they failed, and how you can use the most powerful type of video messaging to achieve similar results.IN THIS EPISODE, YOU'LL LEARN:Why traffic should never be your primary focusThis week's nugget: A sneaky and fast way to create more contentThe paradox of success and embracing failureHow to implement the traffic harmonizer Different

What exactly is empathy-driven branding - and why is it so effective?On today's episode, Ralph and Kasim continue their discussion on empathy-driven branding with Christene Marie, Founder of Starin Strategies, where they help clients increase their bottom line through empathy-driven marketing. They dissect Ralph's digital presence to reveal what he's doing well and the areas that need improvement. With everything that has happened in the last 3 years, marketers and business owners must adapt to the new needs of their customers if they want to grow. The easiest way to do that is through empathy-based marketing. Tune in to learn more about the 3-step empathy marketing strategy and how you can use it to understand your audience's needs and drive business results. IN THIS EPISODE, YOU'LL LEARN:What is empathy-based marketing?Ways to create scroll-stopping visual content for social mediaBenefits of posting regularly on social media How to drive instant engagement on your social media postsBuilding a

Did you know you can use the Enneagram Personality Test to enhance your marketing?On today's episode, Ralph and Kasim talk to Christene Marie, Founder of Starin Strategies, where they help clients increase their bottom line through empathy-driven marketing. According to Christene, there is no better way to understand your ideal client than using the Enneagram framework. The Enneagram helps you better understand your customer, get inside their minds, and leverage their experiences, fears, and desires to drive purchase decisions. If all this sounds woo-woo to you, tune in to hear Christene reveal how she used empathy-based marketing to drive 680,000 post engagements for an Amazon exec. Discover how you can use the Enneagram to better understand your buyer and the messaging that might most resonate with them.IN THIS EPISODE, YOU'LL LEARN:What is empathy-based marketing?This week's nugget: Using instant engagement to amplify content visibilityWhy less is more on social mediaHow to build a personal brand

What type of LinkedIn message gets you a $550,000 purchase order?On today's episode, Ralph and Kasim continue the discussion on podcast guesting with Dustin Reichman, a serial entrepreneur and digital marketing expert. Dustin shares how a LinkedIn message and a podcast guest appearance led to a $550,000 purchase order and a deal with Walmart. Like all other marketing strategies, there is a process and a science behind getting booked on podcasts. However, finding podcasts to guest on and then pitching hosts is just 20% of the job. The other 80% is how you show up and take advantage of those opportunities.Tune in to learn the 5-step formula for podcast guesting success and how you can use other people's podcasts as a medium to propel your business to new heights.IN THIS EPISODE, YOU'LL LEARN:How to use podcast guesting to scale your businessThe 5-step formula for successful podcast guestingDustin's LinkedIn message that led to a $550,000 purchase orderDos and don'ts of hiring a VAThe pitch that gets an 80%

Should you start your own podcast or guest on other people's podcasts? With more than 2.1 million active podcasts, you are probably better off becoming a guest. On today's episode, Ralph and Kasim talk to Dustin Reichman, a serial entrepreneur and digital marketing expert. He specializes in helping mission-driven solopreneurs add $100K+ per year to their bottom line by telling the right stories on the right podcasts. Dustin explains that podcasts are a winning formula for both the host and the guest. However, running your own podcast takes a good deal of time and effort. Which is why, for some people, guesting on other people's podcasts might be more beneficial than hosting your own show. Tune in to learn easy-to-implement strategies for getting the most out of other people's podcasts. Discover practical tips you can implement immediately to drive leads and acquire customers through podcast guesting.IN THIS EPISODE, YOU'LL LEARN:How to use podcast guesting to scale your businessThis week's nugget: U

How would your clients react if you could increase registration by 600% and lower cost per registration by 44%, all in 3 months?On today's episode, Ralph breaks down a recent case study involving a money-sending app for the Venezuelan diaspora. The goal was to generate more app registrations while lowering the CPA. Interestingly, even with a highly complex and disorganized ad account, they were still getting some success because the app was great and reliable. But everything blew up when the guys at Tier 11 took over and simplified the ad account.Listen in to hear Ralph explain what they did, the changes they made, and practical tips you can implement immediately to acquire customers and enhance their lifetime value.IN THIS EPISODE, YOU'LL LEARN:Media buying done rightAd tracking and why it's so importantHow to create video ads that resonate with your audienceThe power of a logical call-to-actionWhy you need to simplify all your ad accountsWe all want to pay less for more traffic LINKS AND RESOURCES MENTIONED

How would things change if you were to deliver results before getting paid?On today's episode, Ralph and Kasim sit down with Giovanni Marsico from Archangel to talk about building community in your business - the little-known secret for driving tons of traffic. As Gio explains, the worst thing you can do for your business is run it like a vending machine. Too often, businesses are built around a single transaction; you get what you want, we get paid, and we're done. You see, we are a hyper-connected generation. And while people might come to you for the transformation, they stay forever for the community. Listen in to learn the power of building community in your business and why the true potential of customers is not with the number of customers you attract, but with the depth of engagement.IN THIS EPISODE, YOU'LL LEARN:Why community is the most powerful thing in businessThis week's nugget: The PS pitchGio's counterintuitive approach to marketingThe one thing you must do to constantly over-deliver in yo

Should you turn off high-performing ads just because the target holiday has passed? On today's episode, Ralph sits down with Kobi Topaz from Tier 11 to continue their discussion on running Black Friday Cyber Monday(BFCM) ads. As Kobi explains, BFCM is a land grab for new clients. However, one of the finer mysteries of running ads is when to turn off an ad set. First, you want to be sure that you are not killing it off too soon. But budgets are also tight, so you need to be mindful of wasting cash.Listen in to hear Kobi describe eight killer tips to help you decide when to kill off an ad and when to scale it for this year's Black Friday, Cyber Monday.IN THIS EPISODE, YOU'LL LEARN:Preparing for Black Friday, Cyber Monday Benefits of Ad campaign diversifications Why BFCM is a land grab for new customersHow to successfully leverage "Last Chance" AdsWhy you should never turn off a high-performing adDos and Don'ts of running BFCM ads on Google vs. MetaBudget recommendations for BFCM adsWhat to do whe

If Black Friday is all about crazy discounts, why are you still putting out 10, 20% discounts?On today's episode, Ralph talks to Kobi Topaz, the advertising assassin and head of performance at Tier 11. Kobi shares fresh insights and updates into what it takes to win new clients and crush your competition in this year's Black Friday Cyber Monday(BFCM). As Kobi explains, BFCM is a land grab for new clients. However, it's almost impossible to attract anyone with 20% off when everybody else is giving out 60% plus in discounts. Listen in as Kobi drops knowledge bombs on creating BFCM deals that you can put together and execute an irresistible, profitable, and creative campaign for the biggest shopping season of the year. IN THIS EPISODE, YOU'LL LEARN:Preparing for Black Friday, Cyber Monday Tips for BFCM discountingThis week's nugget: How to slaughter your competition this Black FridayHow to create irresistible BFCM offersCreating offers for both acquisition and retentionWhy BFCM is a land grab for

How much would you pay for a strategy that could double your revenue and increase your booked calls by 230%, all in 3 months? On today's episode, Ralph breaks down a recent case study where they helped a client increase their booked calls by 230%, drop the cost per booked call by 54%, and increase their revenue by 107%, all in less than 3 months. This exact framework is what they use at Tier 11 to help businesses scale and grow through customer acquisition and enhancing a client’s long-term value.Tune in to hear Ralph share exactly what they did, the changes they made, and practical tips you can implement immediately to improve your marketing message.IN THIS EPISODE, YOU'LL LEARN: The customer acquisition amplification frameworkHow to fix your messaging with the Creative Lab Analyze your ads for performance and resultsThe role of emotion in advertisingWhat is conversion architecture?Why value-first marketing is so effective How to align your ads with your marketing funnelLinks and Resource

Want to get the most out of Black Friday and Cyber Monday? Stop having big sales offers every month.  On today's episode, Kasim sits down with Savannah Sanchez, a world-leading authority on TikTok media buying, to discuss Black Friday and Cyber Monday marketing. According to Savannah, Black Friday remains one of the busiest shopping days of the year. However, the season's relevance is on a slow decline. The emergence of November-long sales and multiple offers throughout the year are slowly diluting the importance of what was once the most important day for most marketers and retailers.Tune in to discover some super-digestible tips on running holiday shopping ads and getting the best out of the most intense holiday shopping period of the year. Discover why Kasim believes Performance Max for Black Friday is like nuclear technology: it could save humanity but also blow up your garage.  IN THIS EPISODE, YOU'LL LEARN:How to prepare for Black Friday (BF) and Cyber Monday (CM)Testing ads for the

What are you doing with your marketing to prepare for Black Friday and Cyber Monday?On today's episode, Kasim sits down with Savannah Sanchez, a world-leading authority on TikTok media buying, to discuss marketing ideas to help you conquer Black Friday and Cyber Monday. Black Friday and Cyber Monday - two of the most important shopping days are quickly approaching. Smart marketers know the best time to start driving more traffic to your website is a month in advance. Why? Because the closer you get to the biggest shopping season of the year, the more you’re going to pay for advertising. Tune in to discover some super-digestible tips on preparing and taking advantage of the busiest shopping days of the year.IN THIS EPISODE, YOU'LL LEARN:How to prepare for Black Friday (BF) and Cyber Monday (CM)Using TikTok for BF ProspectingThe best time to launch a Black Friday marketing campaignWhy Meta sites are exceptional for running BF and CM retargeting campaignsThe future of holiday marketingAre Black Friday

What is a "pixel-less" ad campaign?On today's episode, Kasim talks to Depesh Mandia, a wicked smart Facebook ads expert and the founder of SM Commerce. They discuss a new way of running ads - what Depesh calls PTSD. If you've been running Facebook ads for the last 12 months, you've probably encountered a Pixel-less Traffic System Design (PTSD). This is essentially an ad formula that doesn't need pixel tracking. And when you don't need pixel tracking, iOS14 isn't an issue anymore.Listen in to learn how you can use a "pixel-less" ad campaign to generate greater control, visibility, and accuracy in your ads - as well as better retarget your ideal clients without necessarily taking them out of Facebook. IN THIS EPISODE, YOU'LL LEARN: The "pixel-less" ad campaign This week's nugget: How to use Facebook's built-in reporting toolThe loss of data as a result of the iOS 14 update A content-first approach to marketingWhy you need to stop taking people out of FacebookThe best way to learn about ads:

What type of content performs well on TikTok?On today's episode, Ralph and Kasim continue their TikTok for artists discussion with Dana Fitzpatrick from Moxi Group. Dana shares some pretty impressive results from their TikTok ad campaigns. In just two weeks, spending $60 a day, Dana and her team managed to 5X a client's TikTok views from 200,000 to a million. They also used the same strategy to increase another client's followers from 1,000 to 6,000, spending $40 a day. Listen in to hear Dana break down her TikTok ad campaign strategy and the unique content ideas you can use to blow up on TikTok. Discover why advertising on TikTok is more effective when musicians throw in a mix of organic content and paid ads.IN THIS EPISODE, YOU'LL LEARN: Why TikTok is perfect for artistsHow to blow up on TikTokImpact of combining paid and organic contentTaking advantage of TikTok's instant pageUnique content ideas that work every timeThe benefits of creating really good content on TikTokWhat to do when campaigns a

What exactly makes TikTok perfect for artists?On today's episode, Ralph and Kasim discuss TikTok for artists with Dana Fitzpatrick from Moxi Group, a full-service social media management and advertising agency. What's interesting about Dana is that she's only been in the TikTok space for less than six months, and she's already driving results for her clients. Whether you're a singer, songwriter, visual artist, or performer, you can use TikTok to launch your visibility and popularity beyond the app. Listen in to learn unique content ideas you can use to blow up on TikTok, get your music discovered by millions of new listeners, and raise your artistic status online.IN THIS EPISODE, YOU'LL LEARN: Why TikTok is perfect for artistsThis week's nugget: How to use TikTok hashtags to grow your reachHow to promote your music on TikTokWhy consistency is the key to TikTok successUnderstanding TikTok ad targeting dos and don'tsHow to use TikTok's Instant PageLinks and Resources:Themoxigroup.comDana's email - Dan

Want to know how to build an exciting personal brand in a few easy, actionable steps?On today's episode, Kasim sits down with former TV personality and serial entrepreneur Willie Robertson to talk about Willie's biggest failures, successes, and the key elements of building a strong personal brand. Willie believes authenticity is the answer to credibility. Gone are the days when people admired a person's "ever-polished" image and over-rehearsed presentation. As a marketer, putting up an ultra-polished persona is the quickest way to lose trust. And people don’t buy from people they don’t trust.Tune in to hear Willie share what Kasim calls the ultimate masterclass to building an authentic personal brand. IN THIS EPISODE, YOU'LL LEARN: How the Duck Dynasty was bornThe role of authenticity in personal brandingWillie's biggest successes and failures Why you need to embrace the possibility of failureWays to invite opportunities into your lifeHow to differentiate yourself in a competitive marketSi

What can Duck Dynasty's Willie Robertson teach you about marketing and running a profitable e-commerce brand?On today's episode, Kasim talks to Willie Robertson, the current CEO of the Duck Commander and a TV personality best known for his appearances on the reality TV series Duck Dynasty. The duo met at the Commitment Summit in Costa Rica, where Willie made a massive impression on the audience with his authenticity.Listen in to hear Willie share how he managed to build multiple e-commerce brands, star in a reality series, run a successful business and still have time for family.IN THIS EPISODE, YOU'LL LEARN: What it's like running multiple businessesThis week's nugget: Get into every interaction with a helping mindsetWhy you need to have the right people in the right rolesHow to lead with humility and still communicate clear expectationsThe downside of being a celebrityThe future of streaming and the rise of on-demand videoHow to choose the right opportunities for your brandLinks and Resources:Duckcomma

What can you do right now to improve ad performance on Meta platforms?On today's episode, Ralph and Kasim break down the main takeaway from Meta's Performance Marketing Summit - the Performance 5 framework. The framework is Meta's new set of best practices for marketers wanting to maximize ad performance on Facebook and Instagram. As Ralph explains, Performance 5 aligns with what we've come to expect from Meta over the last decade - more automation and use of AI-powered tools, adoption of more engaging video ads, and a deep focus on measurable results.Listen in to learn the 5 components of ad success on Meta platforms and why marketers should strongly consider adopting some, if not all, of the aspects of the Performance 5 framework.IN THIS EPISODE, YOU'LL LEARN: What is Meta's Performance 5?How AI is changing advertisingThe benefits of diversifying your front-end ad messagingWhy you need to check if the Facebook Conversion API is working or notBusiness results validation In-platform conversion and a