Perpetual Traffic By Digitalmarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

Welcome to Perpetual Traffic, the podcast that helps businesses increase customer acquisition and retention. In this episode, we explore how understanding the 16 human desires can help marketers tailor their messaging and solutions to better meet the needs of their customers. By identifying which desires your product or service addresses, you can create more effective marketing campaigns and enhance the lifetime value of your customers. We provide real-world examples of how a time management software, a romance product, and a car brand have effectively tapped into different desires to create successful marketing campaigns. By listening to this episode, you'll gain valuable insights into how to better connect with your target audience and drive growth for your business. Don't miss out on this informative discussion!Topics Covered: 00:00:00 - The Art of Marketing Products that Satisfy Consumer Needs: Selling to Desires00:02:51 - The Power of Romance and Status: Understanding Consumer Desires That Drive Purchasi

Welcome to the Perpetual Traffic podcast, where Ralph Burns and Kasim Aslam dive into the world of Search Engine Optimization (SEO) with expert Michael Cottam. In this episode, we'll explore the impact of seasonality on hotel pricing, hotel options in Tahiti, and top activities to enjoy there. We'll also delve into the importance of schema markup in establishing author expertise, effective link building strategies, and the role of social media signals in boosting your ranking. Don't miss out on our thought-provoking conversation about the moral implications of relying on AI for content generation and hear how Michael was able to outrank Trip Advisor for a coveted search term. Join us for a wealth of insights and expert advice on SEO!In This Episode, You'll Learn:00:00:00 Unlocking The Potential of SEO with Michael Cottam00:06:06 Exploring The Frontier of Conversational Search Engines00:08:32 The Difference Between Deep & Surface Level Content00:11:13 AI-Crafted Content: The Future of Travel Writing with "

Join Perpetual Traffic for an episode full of practical business advice, as host Kasim Aslam shares 17 years of experience and wisdom on finding success. From prioritizing people to creating a blue ocean niche, learn the importance of serving your audience and avoiding the trap of getting "romantic" about your business. Tune in for valuable insights on delegation, creating excellence, and much more!In This Episode, You'll Learn:00:00:00 - Unleashing The Power of Success: Learn From The Top Google Ads Agency00:02:18 - Scaling New Heights: Strategies for Growing Your Entrepreneurial Ventures00:03:37 - The Truth About Entrepreneurship: Overcoming the Hurdles to Success"00:07:41 - The Trifecta of Entrepreneurial Mastery: Systems, Recruitment, and Finance00:10:13 - People Power: The Critical Role of Human Capital in Business00:14:12 - Surround Yourself with Phenomenal Talent: A Path to Success00:16:04 - Breaking the Chain of Broken Promises: Overcoming Friction in Business00:17:55 - Protecting Your Interests: The

On this episode of Perpetual Traffic we are visiting a discussion from our sister podcast The Customer Acquisition Show:In this episode of the Customer Acquisition Show, the team of Tom, Ralph, Nick, Maria, Lynn, and Oli discuss the successful case of Mike Morris Law Firm, which acquired 315 signed cases. The team attributes the firm's success to a combination of various advertising strategies, including cold traffic, Out of Home Advertising, TV Ads, Google Ads, and Facebook Ads.The group also highlights the importance of understanding the client's perspective and addressing objections through storytelling. They discuss the need for on-page optimization and offline conversion tracking to enhance campaign results. Effective communication between the firm and their team is also emphasized as a key factor in their success.IN THIS EPISODE, YOU'LL LEARN:The Secret to Success for Law Firms That Don't Take Themselves Too Seriously: A Case StudyInnovative Marketing Techniques: Bringing Social Interruption and Tent-Ba

In this episode of the Perpetual Traffic podcast, Ralph Burns and Kasim Aslam explore the topic of AI and machine learning in the marketing industry. They emphasize the need for a philosophical understanding of the technology and for establishing clear guidelines for its use. The discussion includes the potential for AI to automate tasks such as copywriting and video editing, as well as how businesses can use AI to improve efficiency. Burns also predicts an event horizon where clients will no longer require a middleman and encourages listeners to start exploring AI now. Kasim stresses the dangers of connecting AI systems and highlights the importance of responsible management of AI by businesses. The episode provides valuable insights into the future of AI and its potential impact on the marketing industry.IN THIS EPISODE, YOU'LL LEARN:00:00:00 - Discovering AI & ML(Machine Learning)00:02:16 - Navigating AI Interactions: The Importance of Governance00:04:52 - The Dilemma of AI Governing AI: A Potentially

In this episode of Perpetual Traffic, Kasim and Ralph explore the topic of AI and machine learning in advertising. They stress the need for training AI to make it a powerful tool for automating tasks in advertising. The importance of personal branding and being cautious when using AI is also discussed.Additionally, the dangers of AI if it's not used correctly are highlighted. Kasim and Ralph conclude by emphasizing the importance of understanding AI and machine learning and how it can be used in advertising. It's crucial for marketers to be aware of the impact of AI on their work and use it wisely to their advantage.IN THIS EPISODE, YOU'LL LEARN:00:00:00 - Understanding the Spread of Digital Marketing Beyond the Marketing Department00:01:38 - Pioneering the Use of AI and Machine Learning in Advertising00:06:52 - Striking the Right Balance: The Benefits of Personal Branding for Business Owners, Entrepreneurs, and Employees00:11:36 - The Power of Timing: You Don't Have to be First to Succeed00:13:49 - Navigatin

In this episode of the Perpetual Traffic Podcast, Ralph and Kasim share a case study from the personal injury law space, focusing on the last four months of 2022. They explain how building your own name and maintaining a high quality score can lead to lower costs than competitors. They also highlight the potential payoffs that individuals may not be aware of after being involved in a car accident. The case study also delves into website optimization, specifically mentioning the visually complex design with multiple font sizes and how this resulted in a 6x return on investment for the client. Ralph also shares his experience testing titles on Google Pay Per Click and offers advice for those advertising for dentistry services. Lastly, Ralph encourages listeners to subscribe and leave a rating on the platform they are listening to, as it helps the team to improve the show.IN THIS EPISODE, YOU'LL LEARN:00:00:00 - Maximizing ROI: A Smart Bidding vs Manual Bidding Case Study00:05:34 - Uncovering the Key to Customer

On today's episode of the Perpetual Traffic Podcast, Ralph Burns and Kasim Aslam delve into the realm of personal injury law, exploring the latest trends and strategies for success. They introduce a cutting-edge SAS application called Content Fries, which automates the process of repurposing content, making it easy to distribute bite-sized pieces of videos across social media platforms. They also delve into how companies can optimize their efforts to secure signed cases and effectively target individuals who have valid claims that can be assisted. Lastly, they delve into the challenging issue of insurance companies spending billions but still not wanting to make payouts in the majority of cases.IN THIS EPISODE, YOU'LL LEARN:00:00:00 - Content Fries: Automated Content Repurposing for Maximum Distribution00:02:39 - Partnership Leads to Autonomy and Success: The Tier 11 Story00:03:45 - Maximizing Your Content Creation Efforts with Content Fries00:05:34 - Content Fries: The Limited Editor for Social Media Success

In this episode of the Customer Acquisition Show, Landon and Nick discuss the impact that chat GPT (Generative Pre-trained Transformer) could have on marketing and customer acquisition. They explore the various ways in which chat GPT can be utilized, such as generating content, debugging code, conducting research, summarizing data, and even creating virtual assistants to handle mundane tasks like making grocery lists or writing blog posts. While acknowledging that chat GPT may replace some jobs, they also highlight the potential for new job opportunities for those who know how to effectively use the technology. Overall, the duo expresses their enthusiasm for the potential of chat GPT to increase productivity and efficiency.IN THIS EPISODE YOU WILL LEARN:Leveraging Fiverr to create more job opportunities for Facebook Ads through brainstormingGiving small creators a competitive edge with copywriting automationGaining perspective through feedback and iterationThe potential of AI for automating instructions and s

On this episode of the Perpetual Traffic, the hosts delve into the secrets of building a high-performing team. They explore the importance of hiring peak performers and leveraging automation and delegation to create a culture of excellence. The hosts highlight the benefits of hiring an executive assistant as a key strategy for accessing a growth trajectory that would be unattainable in a traditional career path. They also stress the importance of recognizing and celebrating the culture within your organization, and giving employees the opportunity to excel beyond their job descriptions. The hosts also share insights on how to manage emails effectively, with a particular focus on the use of tools like ST box to keep emails at 10% or less of an executive assistant's job. And, they emphasize the importance of hiring individuals who are smarter than yourself, in order to build great organizations. Tune in for a wealth of valuable insights on building a high-performing team and creating a culture of excellence.IN

How important is the first contact with a potential client? What do you say, and how do you instantly build trust, rapport, and credibility? On today's episode, Ralph and Kasim continue their discussion breaking down a really cool case study involving a local chiropractor where the team hit some pretty ridiculous numbers. A 105% increase in conversion rates, a 27% decrease in cost per conversion, and a 300% increase in incoming calls. Tune in to hear the specifics of what Kasim and his team did to drive such crazy results, game-changing solutions to help you close more quality leads, and some of the common problems plaguing brick-and-mortar businesses. IN THIS EPISODE, YOU'LL LEARN:How to get the most out of testimonial mashup videosWhat are click-to-call ads?How to win the first contact with a potential clientCampaign compliance mistakes to avoid in the health and wellness spaceWays to target customers from a socioeconomic lens  Why you should never turn off high-performing Google ad

Get ready to boost your business with this exciting case study! We're featuring a chiropractic practice that experienced an incredible 300% increase in incoming calls using a full funnel traffic approach. From building patient case studies on YouTube to implementing re-marketing strategies, we'll show you how to drive more traffic to your website. Plus, we'll delve into the challenges of attribution within Google's ecosystem and how to overcome them, especially for businesses with long sales cycles. And don't miss the exclusive promotion we'll be offering at the end to help drive even more results for your company.IN THIS EPISODE, YOU'LL LEARN: 00:00:00 Introduction to Perpetual Traffic00:04:55 Examining the Benefits of an Instant Experience for Higher-Price Purchases00:08:01 The Importance of Having a High-Quality Product for Customer Acquisition00:12:35 Testing Traffic to Increase Conversion Actions and Improve Lead Quality00:17:02 Balancing Lead Generation and Retaining Buyer Engagement00:23:12 Action

You know that building your Instagram following will help your business, but how does advertising really work on this platform? In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with one of their most popular repeat guests, Angela Ponsford, Social Cosmonaut of Stellar Communication at Tier 11, to talk about Instagram ads. “Instagram is a tough nut to crack from a paid media standpoint,” Angela says. Of all the social channels out there, it’s often hardest to find good information about Instagram advertising—what’s working and what isn’t. But the good news is that Angela is an expert. She explains the conversion lead ads that Tier 11 has been testing and gives us the pros and cons and everything in between. Listen in to see whether or not conversion lead ads are the right fit for your business. IN THIS EPISODE YOU’LL LEARN:The big difference between lead gen ads and conversion lead adsHow to get more qualified leads on Instagram (and what it will cost you)Why conversion lead

It’s a rare thing to find a TikTok advertising genius who generously shares her secrets with the world for free, but we found one. In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Savannah Sanchez, a freelancer who helps e-commerce businesses with TikTok—from ad strategies to driving conversions to developing creatives. It’s never been easier to be inspired, Savannah says, and she’s got a handful of TikTok formulas that have worked consistently across all brands, even as the world keeps changing around us. Listen in for some great advice on knowing your product and your customer, making creatives that resonate, and replicating them successfully on virtually any platform.  IN THIS EPISODE YOU’LL LEARN:How to best utilize the Facebook Ads library and TikTok Creative CenterWhy you need to immediately build a one-question post-purchase surveyWhich easily-replicable TikTok formulas have worked best across all brandsTips for going back to traditional marketing basics&nb

In 2023, video content will be more important than ever for marketers. Consumers are increasingly engaging with online experiences such as webinars, online challenges, Ask Me Anything sessions, and community events. This shift to experiential advertising has been accelerated by the pandemic and is now becoming the norm. To make the most of this trend, marketers should focus on creating conversational marketing experiences that engage with consumers beyond just ads. Additionally, marketers should embrace multi-channel marketing strategies that include both organic and paid content. Finally, influencer marketing, content creators and user generated content (UGC) should be utilized to create powerful video testimonials that will help build trust with potential customers.IN THIS EPISODE, YOU'LL LEARN: Predictions For Business Growth In 2023The Customer Acquisition Show: Rave Reviews And Free ResourcesExploring Ai: Beyond The TerminatorMarketers Need To Branch Out Beyond Facebook And GoogleContent Creation Wi

How can you ensure the time, money, and effort you put into your advertising strategy pays off? Simple - meet your customers where they are.On today's episode, Ralph Burns continues the discussion on the Customer Acquisition Framework (CaAMP) with Tom Meridith from Tier11. The duo tries to answer the most important question in marketing: what does my ideal buyer already know? How much do they really know about our product, how it can help them, and our competitors?Once you can answer that question, you will have become proficient in what is called the "levels of customer awareness." Tune in to learn more about the levels of awareness and how you can use the CaAMP framework to better inform our sales and marketing efforts.IN THIS EPISODE, YOU'LL LEARN: The CaAMP framework and why it's so effectiveAlways give your customers reasons and opportunities to buyThe psychology of buying has remained consistent since the 1960s Understanding the core aspects of the traffic harmonizerConversation architecture a

Want a framework you can use to get more customers and increase their lifetime value - without hurting your marketing budget?On today's episode, Ralph Burns sits down with Tom Meridith from Tier11 to break down the Customer Acquisition Framework (CaAMP). Tom shares how they use the 5 levels of customer awareness to ensure the effort they put into their marketing and advertising campaigns pays off.Tune in to hear the duo reveal how the guys at Tier11 use CaAMP's comprehensive and proven marketing approach to drive business growth, reduce cost per acquisition (CAC), and increase business profits year over year.IN THIS EPISODE, YOU'LL LEARN: The 5 levels of customer awarenessThis week's nugget: The love sandwich and the power of testimonial videosThe fundamentals of the CaAMP frameworkHow the CaAMP framework was bornWhy organic and paid search should always work togetherHow many times should you 'touch' a prospect?The continual evolution of the CaAMP frameworkBuilding your marketing campaigns around the lev

How much money should you give Google or Facebook during the "learning" phase, and how long should this phase last?On today's episode, Ralph and Kasim dive deeper into an unbelievably wicked smart case study. Kasim and his team spent $500,000 on 15 keywords without any keyphrase optimization and eventually drove a 300% ROAS. Kasim explains that most advertising campaigns fail because they don't give the algorithm enough time and money to learn. After you change or launch a new bid strategy, it might take a little while for the Google algorithm to gather the data it needs to optimize your ads.Tune in to learn what it takes to become a super successful marketer and how the broad match-Smart bidding combination can help you capture traffic that nobody else is bidding on. IN THIS EPISODE, YOU'LL LEARN:Give your ad campaigns enough time and moneyWays to test your offer before running paid adsWhy paid ads are a luxury of scaleConsumers want to see ads next to valuable contentThe most common mistake people make

Should marketers consider pairing Google's "broad match" with Smart Bidding, or is such advice dangerously misleading?On today's episode, Ralph and Kasim break down an unbelievably wicked smart case study. Kasim and his team spent $500,000 on 15 keywords without any keyphrase optimization and eventually drove a 300% ROAS. Kasim explains that combining broad match with Smart Bidding made it easier for them to reach more relevant queries and identify new growth opportunities.Tune in to hear Kasim reveal what they did, the changes they made, and how you can use this powerful combination to cast a wider net and still target the right audience. IN THIS EPISODE, YOU'LL LEARN:How to get video ad views at $1 per view This week's nugget: In-app audiences are worth their weight in goldThe foundation of Dennis Yu's content factory frameworkWhy you should never ask for the sale on the first touchGrow your Smart Bidding campaigns with broad matchNever try to compete with the Google algorithmWhat are maximized co

AI-generated art will transform marketing creatives forever; here's how you get in on the action while the concept is still fresh. On today's episode, Ralph and Kasim sit down with Patrick Gilbert from AdVenture Media Group to continue their discussion on digital advertising in the age of AI and automation.Think of everything you would be able to achieve with your creatives if you could turn imagination into art. With text-to-image AI tools, you simply describe what you want, and AI brings it to life. Tune in to hear Patrick reveal the type of tools that make this concept a reality, where to find them, and the things to watch out for when using them. IN THIS EPISODE, YOU'LL LEARN:Why marketers must learn about AI-generated artHow to use AI tools to create marketing creativesUsing AI to explore new creative territoryDrawbacks of AI-generated artUsing AI to feed the creative-hungry Performance MaxAI-generated art is the future of creative developmentHow effective is AI-generated artLinks and Resources