Leadership Advantedge: Leadership | Influence | Talent | Neuroscience

If there's one complaint I hear about a leader’s skills from their boss or their HR, it's that they don't adjust their communication for their audience. And yet those leaders genuinely believe that they do adjust for their audience.So who is right? Well, they're both correct of course. The presenter thinks they are adjusting but they don't really KNOW their audience.What about the audience themselves? What do they think? Sadly the audience don't have an opinion because they stopped paying attention and moved onto other, more exciting things like thinking about lunch or updating Facebook.To capture their attention and motivate them to act, you have to get to KNOW your audienceIf you want to capture the attention of your audience and take some sort of action as a result of your Communication , you need to get to KNOW your audience and present to them as if it were tailored exclusively and entirely just for them. Because you will have done just that.Below, I share how you get to KNOW your audience so that you ca