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The Biggest Mistakes Medical Device Companies Make When Commercializing in Europe: Interview with Michael Branagan-Harris, CEO of Device Access UK

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Synopsis

Michael Branagan-Harris is the CEO of Device Access UK and has been involved in the marketing of medical devices to the National Health Service (NHS) for the last 27 years. Products he’s commercialized range from simple wound dressings to the introduction of the Lap Band for obesity, endovascular graft repair, endo laparoscopic surgery, and the...[read more]Related Stories How Will These 2 Major Healthcare Changes Affect Medical Device Companies? Substantial and Sustainable – 2 Words That Medtech Companies Should Get Used To Social Media Best Practices for Marketing Medical Devices