Resourceful Designer - Resources To Help Streamline Your Graphic Design And Web Design Business.

This episode is sponsored by Sticker Mule. Get 10 Custom Stickers for $1, plus free shipping. Visit stickermule.com/resourcefuldesigner It’s well-established that it’s easier to get a new design project from a past client than to land a project from a new client. You can run a successful design business with only a few good recurring clients. It’s the 80/20 rule. 80% of your business will come from 20% of your clients. Therefore you must keep as many clients as you can. For the first few years of my design business, I had less than a dozen clients, and less than a handful of those clients kept me busy on an ongoing basis. According to Invesp, the probability of existing clients giving you work in the future is 60-70%, while the likelihood of getting work from new clients is 5-20%. So it’s easy to see why client retention is so necessary. Clients know a talented graphic or web designer when they find one. But it takes more than being an excellent designer to keep them returning. I’ve said this many times on t