Entrepreneurs-journey.com Podcast By Yaro

(EP4): Jeff Ponchick Founder Of Repost Network, Sold To SoundCloud, How The Music Rights Industry Works Online

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Synopsis

The world of music rights is a lot more confusing than I thought.  There are many stakeholders who are all supposed to get a share of the revenue from music used online - from labels, publishers, platforms, song writers and of course the artist who created the music. Jeff Ponchick worked in the world of digital music and knew well all the paper work required to make music rights work.  He decided to start a company that attempted to digitize the music rights process, and thus make it a lot easier for artists to make money from their work. Like many startup founders, Jeff first tested his idea with a not-so-scalable, very manual process -- working out all the details by hand, sending emails, making phone calls and filling out forms. He did this for some test artists, who loved the service because it made it so much easier to get paid for their music no matter where it was being used online. Jeff then brought on a technical partner, and they went to work to create the more scalable version of their se