Entrepreneurs-journey.com Podcast By Yaro

(EP6): Greg Smith Founder Of Canadian Tech Unicorn And TSX Listed Thinkific, How To Build SAAS Using MVPs

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Synopsis

I am resurfacing my interview with Greg Smith, founder of Thinkific.com, a Vancouver based SAAS servicing course creators, because this year (2021) Thinkific did an IPO on the TSX (Toronto Stock Exchange) raising $160 Million. As I type this, Thinkific has a market cap of $1.36 billion dollars, making it one of the rare Canadian tech unicorns. Greg and his brother launched the company initially with a much more hands-on approach (it was more like an agency service to begin with), and then slowly built out a software service. Today they offer a free and premium version of their platform, earning millions in recurring subscription revenue, employing over 70 full-time employees in Vancouver, all working to help people from around the world to deliver courses online. It All Started With Marbles… Greg and I traveled back in time to his first business venture as an 11-year old. He built a marble ‘theme park’ and invited the neighborhood kids to come over and play, and then sold them candy he bulk purchased. This w