New Books In Critical Theory

Franchise: The Golden Arches in Black America (Liveright, 2020) by Marcia Chatelain is a fascinating examination of the relationship between the fast-food industry, Black business owners, and the communities where they set up franchises after the Holy Week Uprisings of 1968. Using McDonalds as a “prism” to study the expansion of the fast-food industry and the effects of Black capitalism, Franchise tells a complex origins story about Black franchisees and their reception in Black communities across the nation in Atlanta, Chicago, Portland, Cleveland, and Los Angeles after the classical phase of the Civil Rights Movement. Chatelain ultimately exposes the limits of Black entrepreneurship to supplant state responsibility to create socially and economically reparative conditions in Black communities, while demonstrating how a range of progressive Black politicians and activists came to support Black entrepreneurship as a solution to widespread federal and municipal disinvestment from Black communities. As Black fr