Business Insanity Talk Radio

#360 Zombie-Proof Your Business, Big Brands & Small Biz, ExecuSpeak Dictionary

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Synopsis

Segment 1: Jamie Gerdsen is CEO of Apollo Home in Cincinnati, and author of ZOMBIES ATE MY BUSINESS:  How To Keep Your Traditional Business From Becoming One Of The Undead.  Segment 2: Dan Gliatta, co-founder of Cargo, has used a 20+ year marketing career to hone his knowledge and understanding of the small business decision maker. Working with major brands such as Microsoft, Intel, 3M, Mercedes-Benz, Citrix, and others, Dan has become a leading marketing expert and strategic guru on helping bigger brands market to smaller businesses.Segment 3: Barry Moltzshows you how to get your business unstuck.Segment 4: Chris Lee is the CEO of R.E. Lee Companies based in Charlottesville, VA. Segment 5: Carol Heiberger believes that glossaries and lexicons need to be re-recognized as valuable tools. Carol is the author of the original ExecuSpeak Dictionary®.  That book served as both the model for the company’s product and service offerings and the inspiration for the research that is in Business IS Another Language, the