Business Insanity Talk Radio

In segment 1, we talk about disruption. Disruption is dangerous because most often it comes from outside the industry (think Uber and Netflix). We show you how you can become the next disruptor and make sure that your competition doesn’t beat you there (including the competition you never saw coming)! About the guest: Mike Maddock is the founder of an internationally recognized innovation consultancy, Maddock Douglas, which has been engaged by more than 25 percent of the Fortune 100. He has written three books about innovation, which have been rated No. 1 on Amazon. His latest book is called “Plan D: Lessons from the World's Most Successful Disruptors”.In segment 2, the topic is franchising. A lot of unsuspecting future franchise owners think that everything they need to be successful is in the owner’s manual of the franchise. Nothing could be farther from the truth. We talk about what you need to know about running a franchise before you decide to buy one. About the guest: Christy Wilson Delk is a business p