Business Insanity Talk Radio

SEGMENT 1: When it comes to a website, it’s not set it and forget it. According to a Stanford university study, 75% of consumers just a company’s credibility based on their website’s design. Reviewing your website performance with a professional marketer is just like reviewing your balance sheet with your accountant. If you want to upgrade your website, what elements should you focus on? Beth Thouin, VP of Digital Marketing at Web.com, lays it all out for us.SEGMENT 2: Are you working hard to develop and launch a new or innovative product? If so, I have some good news ...and some bad news. First, the bad news: most new products will fail in the market, even if competently executed. The good news is that the former Engineering Director at Google is here to help us avoid this failure. Alberto Savoia is an award-winning entrepreneur, innovator, and speaker. He was the Engineering Director at Google. Today, in addition to working on his own ideas and projects, he teaches his unique approach for beating the Law of