Slick Talk With Wil

This week, we are joined by Nancy McAleer, Co-Founder of FLARBO. After several years of frustration with the major OTAs, Nancy co-founded Florida Rental By Owners, a no booking fee website "Built By Owners For Vacation Rental Owners". Giving full control back to the short-term rental host, homeowner, and property manager. Dedicated to the Book Direct movement, FLARBO is a sustainable, viable, trusted partner for the niche Florida rental market in the United States. In this episode, we explore: 2:51 - Background of Nancy McAleer + How It All Started 7:12 - The biggest lessons learned in co-founding a business 9:31 - Transitioning from OTAs(Online Travel Agency) to Direct Booking 10:13 - The value of software integration and automation in a business 13:33 - The difference between mainstream OTA and Flarbo 19:56 - What does it take to build a listing site like Flarbo? 23:15 - How to identify and avoid booking scams 25:40 - Thriving amidst the pandemic 32:37 - How the Flarbo business model could be eff