Slick Talk With Wil

Samantha Hardcastle, founder of The Storied Experience and Amore Social, brings a decade of marketing strategy & storytelling to hospitality properties and destinations worldwide. Her passion-driven mission is to transform the way we travel and infuse each moment with more meaning, purpose, and magic. After a not-so-pleasant hotel stay a few years back, Samantha started her journey of exploring guest experience design with Cornell in 2018. Her creative marketing background, immense curiosity about other cultures, and empathetic understanding of today’s traveler serve her as she seeks to help hospitality hosts elevate their guest experience and stand out. Samantha’s vision is to combine her unique perspective on storytelling with aesthetic & emotional intelligence, positive design & psychology, wellbeing, and human behavior to build out programming and spaces for properties that are enriching and personality-packed. Her online course, the Spark 5-Star Success Pathway, dives deep into her years of research an