Cause Talk Radio: The Cause Marketing Podcast
15: Does Cause Marketing Work? The Proof is in the Brand
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:21:10
- More information
Informações:
Synopsis
In today’s episode, Joe and Megan chat with Alexander Chernev, Professor of Marketing at the Kellogg School of Management, Northwestern University, about a new study on whether social goodwill sways consumer beliefs. Does cause marketing really allow companies to do well AND good? Find out the answer on today’s show!
