Cause Talk Radio: The Cause Marketing Podcast

Today on Cause Talk Radio, Megan and Joe talk to Kathy Collins, Chief Marketing Officer for the tax preparation company H&R Block, about the company's Dollars & Sense financial literacy program. Founded in 2009, the program gives kids of all ages the understanding they need to manage their personal finances.  On the show, Megan, Kathy, and Joe discuss: How H&R Block created Dollars & Sense specifically for teens. High schoolers are not financially ready for the real world when they graduate. How the decision to create the program was a personal. Many members of the H&R Block's senior team had teenagers. The three audiences for the program: teachers, parents, and students. Parents find it harder to talk about financial planning than they do sex! H&R Block's launch of the Budget Challenge a 10-week classroom program that students do on their phones to make real-world financial decisions. The winners received a $20,000 college scholarship. H&R Block gives away a total of $3 million n