Cause Talk Radio: The Cause Marketing Podcast

Today on Cause Talk Radio, Megan and Joe talk to Karen Wu, a leading authority on cause marketing law at Perlman & Perlman, about the 10 Commandments of Cause Marketing Law, a new infographic from Selfish Giving and Perlman & Perlman. This graphic will help cause marketers stay on the right side of the law! Megan, Karen, and Joe discuss these ten commandments: Thou shalt comply with the law. Thou shalt not mislead. Thou shalt clearly state donation amount. Thou shalt meet Better Business Bureau Standard #19. Thou shalt register/file, if required. Thou shalt enter into a written agreement. Thou shalt avoid unintended endorsements. Thou shalt be aware of UBIT. Thou shalt not wait until the last minute. Thou shalt seek advice from good advisors. Links & Notes 10 Commandments of Cause Marketing Law Infographic Karen Wu, Perlman & Perlman, LLP Transparency & Cause Marketing: 5 Best Practices — NY Attorney General Guidelines Karen Wu’s Articles on Cause Marketing Law in The Nonprofit Times