Cause Talk Radio: The Cause Marketing Podcast

Today on Cause Talk Radio, Megan and Joe talk to frequent guest Mollye Rhea, President of For Momentum, an Atlanta-based cause agency.  On the show, Megan, Mollye and Joe discuss For Momentum's survey of U.S. nonprofit executives responsible for selling cause partnerships in the Nonprofit Partnership Sales Cycle Research. We cover: For Momentum's new research takes on the number one question people ask about cause partnerships: "How long will it take?" The survey included interviews with 50 nonprofits with corporate alliance teams. The survey looked at sponsorships, integrated fundraising and employee directed partnerships. Nonprofits need to give themselves up to 18+ months to close a larger partnership. The more money involved, the longer the sales cycle. Warmer leads can reduce close time. Mollye's advice on how to work with prospects, especially your warmer leads. How the sales cycle is impacted by your nonprofit's brand and mission fit and readiness. Why do companies turn down a cause partnership? The #