Cause Talk Radio: The Cause Marketing Podcast

Today on Cause Talk Radio, Megan and Joe talk to Matt Hodges, Vice President of Public & Investor Relations at GameStop, about the gaming chain's first-year fundraiser for Autism Speaks that raised a whopping $1.2 Million. On the show, Megan, Matt and Joe discuss: Why GameStop chose Autism Speaks. How did GameStop survey employees to find out what their favorite causes were? What's GameStop's process for evaluating charities before they partner with them. The benefit of partnering with Autism Speaks because they share GameStop's international footprint. Megan is hearing this more! Companies want nonprofit partners with international reach. What are GameStop's current best practices when it comes to executing successful point-of-sale fundraisers? GameStop continues to make it personal and relatable to employees. How GameStop communicates autism stories with customers, both through internal assets and social channels.  News Flash: Is a GameStop candle for Autism Speaks in the works? Adding Autism Speaks to