Cause Talk Radio: The Cause Marketing Podcast

Today on Cause Talk Radio, Megan and Joe talk to Lisa Lewis, Director of Marketing at Formation Data Systems (FDS), a startup data storage company, about an interesting cause marketing partnership with Oxfam involving giving goats to families in need! On the show, Megan, Lisa and Joe discuss: How FDS was looking for a marketing program that was affordable but impactful when Lisa discovered Oxfam after a friend gave her a goat as a gift! How the program works. If you demo FDS' product through Oxfam they will donate a goat to a needy family in a third-world country. The power of goats! They are a fantastic animal to donate because almost singlehandedly they can lift a family out of poverty. How FDS has used See a Demo, Get a Goat outside outside a trade show (that they couldn't afford to attend!) with great success! Are goats the next household pet?! How FDS has incorporated goats into a series of videos called GoatBusters that links the craziness of goats with the disorganization of most company's storage eff