Cause Talk Radio: The Cause Marketing Podcast

Today on Cause Talk Radio, Megan and Joe talk to Sarah Durham, CEO of Big Duck, a communications firm that is a leader in Brandraising — a proven approach to fundraising that puts the focus on marketing, branding, and communications. On the show, Megan, Sarah, and Joe discuss: Speaking of brands: Where did Big Duck come from? Why branding is important for nonprofits. Sarah's definition of "Branding". What do you need in place before you go through a rebrand? How Big Duck tracks the ROI of a rebrand with its clients. How communications isn't decorative for a nonprofit - it's a workhorse! How to get the key people on board within your organization for a rebrand. And the main difference between a nonprofit and a for-profit rebrand. Where does social media fit into a nonprofit's communications strategy? What stands in the way of a successful nonprofit rebrand? In 2017, will we see more nonprofit content brands (i.e. nonprofits that prioritize communications)? Links & Notes  Big Duck The Rebrand Effect Sara