Cause Talk Radio: The Cause Marketing Podcast

Today on Cause Talk Radio, Megan and Joe talk to co-founders Matt Sharp and John Rougeux at Causely, a service that helps businesses use cause marketing to grow and build community.  With Causely, the business benefits from a big increase in word-of-mouth (typically a 4-6x increase in social media impressions!). Businesses also earn a charitable reputation in the process. Customers benefit because it gives them an easy (and free) way to support great causes. And, of course, non-profits benefit as Causely has donated over $2 million since it launched. On the show, Megan, John and Joe discuss: How Causely works (Facebook check-ins) and who they work with (Today, 3,200 businesses!). What type of businesses benefit most from Causely? How does Causely work with the business to coordinate Facebook check-ins and donations? Why couldn't businesses do this themselves? How are donations funded? Do they come from the customer? The business? Causely? What are "social goods"? What causes have been most popular with busin